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Toy NEW YORK, March 31, 2023 /PRNewswire/ -- Toys"R"Us®, the world's leading authority in toys and play, is bringing Geoffrey's World Tour to YouTube with the launch of two new digital series. Toys"R"Us Studios, the entertainment production arm of the global toy brand, is debuting its first original content series, Geoffrey's World Tour, a 10-episode digital show on the Toys"R"Us YouTube channel. The new series is a culmination of the brand's 360-degree global marketing campaign where mascot Geoffrey the Giraffe™ embarked on a multi-city tour across the globe.
Key Points:
- NEW YORK, March 31, 2023 /PRNewswire/ -- Toys"R"Us ®, the world's leading authority in toys and play, is bringing Geoffrey's World Tour to YouTube with the launch of two new digital series.
- Toys"R"Us Studios, the entertainment production arm of the global toy brand, is debuting its first original content series, Geoffrey's World Tour, a 10-episode digital show on the Toys"R"Us YouTube channel.
- The premiere episode in Geoffrey's World Tour series features New York City, which was Geoffrey's first stop on his world tour.
- Geoffrey's World Tour is the first production to be released by newly established Toys"R"Us Studios.
NEW YORK, March 8, 2023 /PRNewswire/ -- Toys"R"Us, the world's leading authority in toys and play, announced today Geoffrey's Tour Across America, a first-of-its-kind free immersive experience for families coming in Summer 2023. Toys"R"Us is partnering with marketing agency Known to create and execute this new multi-city experience to bring the true joy of play to Toys"R"Us kids of all ages. The tour will kick off at the iconic Macy's flagship store at Herald Square.
Key Points:
- NEW YORK, March 8, 2023 /PRNewswire/ -- Toys"R"Us , the world's leading authority in toys and play, announced today Geoffrey's Tour Across America, a first-of-its-kind free immersive experience for families coming in Summer 2023.
- The tour will kick off at the iconic Macy's flagship store at Herald Square.
- Geoffrey's Tour Across America is a follow up to the successful launch of Toys"R"Us shops in all Macy's stores nationwide in 2022.
- For updates or to learn more about Geoffrey's Tour Across America, visit: www.toysrus.com/Geoffreys-tour-across-america .
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Tumblr VeeFriends, created by serial entrepreneur Gary Vaynerchuk, will launch its first-ever limited series of collectible characters exclusively at Macy's and Toys"R"Us.
Key Points:
- VeeFriends, created by serial entrepreneur Gary Vaynerchuk, will launch its first-ever limited series of collectible characters exclusively at Macy's and Toys"R"Us.
- View the full release here: https://www.businesswire.com/news/home/20221004005304/en/
VeeFriends Launches Collectible Characters Exclusively for Macy's and ToysRUs (Photo: Business Wire)
VeeFriends was developed around characters, all of which Vaynerchuk imagined, created, and drew himself, with traits that he admires and believes will lead to happiness and success.
- Vaynerchuk curated the ten special characters out of the 283 characters in VeeFriends for this first collection.
- The thought that VeeFriends will be in Macy's and Toys"R"Us simultaneously is incredible," said Gary Vaynerchuk, CEO & Creator of VeeFriends.
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Monday, September 26, 2022
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Toy In celebration of the launch of Geoffreys Hot Toys List, ToysRUs will be hosting a sweepstakes for customers in the U.S. to enter for a chance to win items from this years Hot Toy List.
Key Points:
- In celebration of the launch of Geoffreys Hot Toys List, ToysRUs will be hosting a sweepstakes for customers in the U.S. to enter for a chance to win items from this years Hot Toy List.
- Starting on September 26th, and ending on October 6th at 3:00pm ET, participants can enter by interacting with the ToysRUs Hot Toy posts on Instagram .
- Each day of the sweepstakes, one toy from the Top 10 Toys of the Hot Toy List will be awarded to one winner.
- Macys ToysRUs in-store shops will also feature a life-size Geoffrey on a Bench photo opportunity for families.
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Toy Macys expands partnership with WHP Global to bring the beloved ToysRUs brand to every Macys store in America this holiday season.
Key Points:
- Macys expands partnership with WHP Global to bring the beloved ToysRUs brand to every Macys store in America this holiday season.
- View the full release here: https://www.businesswire.com/news/home/20220718005254/en/
Macy's brings Toys"R"Us to every Macy's store in America in time for the holiday season.
- Macys cannot wait to bring the ToysRUs experience to life in our stores, said Nata Dvir, Macys chief merchandising officer.
- For more information on ToysRUs, check out macys.com/toysrus , ToysRUs.com , or follow @macys and @ToysRUs across social.