As Luck Would Have It

Better For You Media Network Launches Original Programing with TV's Marc Summers to Spotlight American Wellness Brands

Retrieved on: 
Friday, July 8, 2022

PHILADELPHIA, July 8, 2022 /PRNewswire/ -- Better for You (BFY) Media announces the launch of its global media network for food, health, and wellness, which aims to elevate consumer packaged goods (CPG) brands' awareness and better connect them with investors and consumers. BFY's founder is Peter Groverman Esq., co-founder of Grovara, the first global B2B online marketplace for export/import. He will remain Vice Chairman of Grovara's Board of Directors and move from his Chief Innovation Officer role at Grovara to lead BFY Media as Executive Producer.

Key Points: 
  • BFY Media offers exclusive media placements and original multi-channel content highlighting brands' performance, startup stories, the pursuit of international partnerships, and more.
  • "During my 12 years traveling the world with Grovara, I discovered the incredible, inspiring, and innovative stories behind many better-for-you brands.
  • The Better-for-You (BFY) Media network covers the global wellness market for global-minded, socially-conscious, and forward-thinking consumers.
  • BFY Media produces multi-channel programming and content from original productions, licensed final series and materials, and curated wellness industry media sources, providing data-driven, in-depth educational entertainment that leaves everyone feeling good.