Absolut Invites Coachella Fans to Meet in the Metaverse with the Launch of Absolut.Land
Retrieved on:
Monday, April 11, 2022
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NEW YORK, April 11, 2022 /PRNewswire/ -- Marking its 10th year as the Official Vodka of Coachella, Absolut is extending the festival experience into the metaverse with Absolut.Land, a one-of-a-kind blended activation by a liquor brand at a live event.
Key Points:
- The gravity-defying mosh pit extends the length of the signature Absolut bottle facade, allowing fans to seamlessly flow from floor-to-floor.
- The Absolut Bar is the heart of Absolut.Land and home to its resident bartender, this serves as the center of mixing the IRL with the metaverse.
- Fans near and far can find all they need to know at this central hub from the code-of-conduct and how-tos, to, of course, cocktails.
- The Museum Gallery, a nod to Absolut's history in rich visual arts, Absolut.Land's quiet sanctuary showcases Absolut iconic art through the decades.