Associated tags: SharkNinja, Council, Cosmetics, Television, Hair, CARU, Privacy, Advertising, NAD, Association of National Advertisers, Better Business Bureau, Food, Fur clothing, Wood drying, Dietary supplement, Saturday Night, Disclosure, Dyson, Attention
SharkNinja,
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Regression discontinuity design,
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Vertex NEW YORK, Aug. 16, 2022 /PRNewswire/ -- The National Advertising Division (NAD) of BBB National Programs determined that certain "no hair wrap" claims made by SharkNinja Operating, LLC for its Shark Vertex corded vacuum and Vertex Lightweight cordless stick vacuum were supported.
Key Points:
- NEW YORK, Aug. 16, 2022 /PRNewswire/ -- The National Advertising Division (NAD) of BBB National Programs determined that certain "no hair wrap" claims made by SharkNinja Operating, LLC for its Shark Vertex corded vacuum and Vertex Lightweight cordless stick vacuum were supported.
- NAD recommended that Shark discontinue other "no hair wrap" claims for its Vertex vacuums and discontinue or modify certain "no hair wrap" claims for its Navigator Pet Pro vacuum.
- NAD also recommended that Shark discontinue claims related to the superior hair pick-up ability of Vertex vacuums and the ability of the Vertex corded vacuum to pick up all debris in a single pass.
- However, NAD recommended that these claims be discontinued regarding Shark's Navigator vacuum because NAD found that Shark's Navigator testing did not test the brushroll under all conditions covered by the claims.
Association of National Advertisers,
Better Business Bureau,
Attention,
Dyson,
Advertising,
Council,
Disclosure,
LLC,
Hair,
Privacy,
SharkNinja,
Technology,
Saturday Night,
NAD,
CARU,
Time,
Multimedia,
Method,
Television,
Cosmetics,
Dietary supplement,
Wood drying,
Fur clothing,
Public relations,
Online shopping NEWYORK, July 7, 2022 /PRNewswire/ --The National Advertising Division (NAD) of BBB National Programs recommended that SharkNinja Operating, LLC modify or discontinue various challenged express and implied claims made in a 30-minute infomercial where its Shark HyperAir hair dryer is compared in various ways to the Dyson Supersonic and traditional hair dryers.
Key Points:
- NEWYORK, July 7, 2022 /PRNewswire/ --The National Advertising Division (NAD) of BBB National Programs recommended that SharkNinja Operating, LLC modify or discontinue various challenged express and implied claims made in a 30-minute infomercial where its Shark HyperAir hair dryer is compared in various ways to the Dyson Supersonic and traditional hair dryers.
- Dyson Supersonic users must use separate styling tools that can cause heat damage to the hair to get the same styling results as Shark HyperAir users.
- NAD reviewed several express, unqualified comparative claims made through consumer or influencer endorsements related to faster drying times with the Shark HyperAir.
- Therefore, NAD recommended that the advertiser discontinue or modify claims that the Shark HyperAir results in "frizz-free" hair as well as its "no frizz" and "forget frizz" claims.
Association of National Advertisers,
LLC,
Better Business Bureau,
CARU,
Privacy,
Sunbeam Products,
Life,
Council,
SharkNinja,
Flake (chocolate bar),
Advertising,
Time,
Multimedia,
Food,
NAD,
Cooking,
Butter,
Borosilicate glass,
Public relations,
Online shopping However, NAD recommended that the advertiser discontinue express and implied claims that its Foodi NeverStick cookware "never sticks," such as "the NeverStick cookware that NEVER sticks, chips or flakes" and "grab the cookware that never sticks."
Key Points:
- However, NAD recommended that the advertiser discontinue express and implied claims that its Foodi NeverStick cookware "never sticks," such as "the NeverStick cookware that NEVER sticks, chips or flakes" and "grab the cookware that never sticks."
- NAD also recommended that SharkNinja discontinue claims that NeverStick has a "lifetime guarantee."
- The claims at issue were challenged by Sunbeam Products, Inc.
SharkNinja markets and sells its non-stick cookware under the brand Foodi NeverStick.
- As a result, NAD recommended that SharkNinja discontinue claims that NeverStick cookware "never sticks."
