KVD

KVD Beauty Reveals New Campaign Alongside Mega-Content Creator Mikayla Nogueira

Retrieved on: 
Wednesday, November 8, 2023
Social media, Beauty, SVP, Kat Von D, Fuck, Rule, Ulta Beauty, Individual, Rest, Partnership, KVD, SAN, Love, Nogueira, GM, Cosmetics

SAN FRANCISCO, Nov. 8, 2023 /PRNewswire/ -- KVD Beauty , the industry leader in powerful and pigmented color cosmetics, releases their "Follow the Rules // F*ck the Rules" campaign featuring makeup artist and mega-content creator Mikayla Nogueira and the four winners of their viral social media contest.

Key Points: 
  • SAN FRANCISCO, Nov. 8, 2023 /PRNewswire/ -- KVD Beauty , the industry leader in powerful and pigmented color cosmetics, releases their "Follow the Rules // F*ck the Rules" campaign featuring makeup artist and mega-content creator Mikayla Nogueira and the four winners of their viral social media contest.
  • This disruptive campaign celebrates the duality of beauty and spotlights how KVD Beauty gives fans the tools to express all parts of their identity through makeup artistry.
  • I'm excited to be at the forefront of that mission alongside KVD Beauty.
  • We fully enjoyed working with both Mikayla and the contest winners to make this campaign a memorable one."

KVD Beauty® Expands their Viral Good Apple Collection: Introducing the NEW Good Apple Serum Foundation, the Foundation Paradox

Retrieved on: 
Monday, February 6, 2023
Transfer, Perspiration, Blemish (album), Humidity, Marketing, Face, Kat Von D, Skin, Datura discolor, SAN, Light, KVD, Cosmetics

SAN FRANCISCO, Feb. 6, 2023 /PRNewswire/ -- The latest innovation to join KVD Beauty's® iconic Good Apple family, introducing the foundation paradox: the NEW Good Apple Serum Foundation. Leveraging the transformational, nourishing apple formula found within the viral Good Apple Skin-Perfecting Foundation Balm and Good Apple Lightweight Full-Coverage Concealer, this new innovation combines the same iconic, lightweight full-coverage with a natural finish and serum-like feel. You have never experienced natural, full-coverage like this.

Key Points: 
  • SAN FRANCISCO, Feb. 6, 2023 /PRNewswire/ -- The latest innovation to join KVD Beauty's® iconic Good Apple family, introducing the foundation paradox: the NEW Good Apple Serum Foundation.
  • The Good Apple Serum Foundation is a game-changing foundation packed with ultra-concentrated Elastomer Pigments that spread seamlessly over the skin, blurring pores and delivering a maximum-coverage finish with a flawless blend.
  • KVD Beauty Good Apple Serum Foundation is the ultimate foundation paradox: maximum coverage with a barely there feel you'll have to try to believe.
  • Good Apple Serum Foundation is not an exact 1:1 shade match to KVD Good Apple Balm Foundation; use your Good Apple Skin-Perfecting Foundation Balm shade as a place to begin when shade matching.

KVD Beauty® Launches New Everlasting Hyperlight Liquid Lipstick: The Evolution of Their Iconic Liquid Lipstick Featuring Global Brand Face, Paris Jackson

Retrieved on: 
Monday, August 22, 2022
Partnership, Beauty, Lolita, SAN, Paris Jackson, Aconitine, Collection, Volunteering, Glass flakes, Cosmetics, Multimedia, Creativity, KVD, Kat Von D, Color, Face, Name, Marketing, Moonflower, Love, Poison

Introducing Everlasting Hyperlight Liquid Lipstick, a next generation, long-lasting, transfer-proof formula set to replace the original collection, Everlasting Liquid Lipstick.

Key Points: 
  • Introducing Everlasting Hyperlight Liquid Lipstick, a next generation, long-lasting, transfer-proof formula set to replace the original collection, Everlasting Liquid Lipstick.
  • Everlasting Hyperlight Liquid Lipstick lasts like a liquid lipstick but feels like vapor.
  • The evolution of their liquid lipstick revolution, KVD Beauty took the iconic, all-day, transfer-proof wear of brand's original formula and evolved it for an even better experience: extreme comfort and a hyper-lightweight feel.
  • 100% of wearers said Everlasting Hyperlight Liquid Lipstick was comfortable even after 8 hours of wear (in a consumer study on 32 volunteers).

Celebrity Paris Jackson Named Face of KVD Beauty with First-Ever Beauty Partnership

Retrieved on: 
Wednesday, April 6, 2022
Face, Marketing, Partnership, Gaps, Volunteering, Multimedia, PR, Color, Odd Blood, Cosmetics, Industry, Individual, KVD, Foundation, Beauty, Kat Von D, Smoke, Eye, SAN, Creativity, Ulta Beauty, Collection

SAN FRANCISCO, April 6, 2022 /PRNewswire/ -- KVD Beauty launches Tattoo Pencil, born from the brand's #1 liquid liner, now in an ultra-smooth gel pencil. Model, actress, singer, and musician Paris Jackson makes her beauty industry debut as the face of the new Tattoo Pencil Liner launch.

Key Points: 
  • Model, actress, singer, and musician Paris Jackson makes her beauty industry debut as the face of the new Tattoo Pencil Liner launch.
  • Now with her first-ever beauty role as KVD Beauty's latest brand ambassador, Jackson is expanding her wings with an entirely new and exciting endeavor.
  • "As an artist, I was immediately drawn to KVD Beauty for their commitment to artistry and self-expression, both of which are huge parts of my personal identity," said Jackson.
  • "Paris exemplifies so much of what KVD Beauty stands for - kindness, discovery, and individuality, to name a few," said Tara Loftis, KVD Beauty Global Vice President of Marketing and PR.

Celebrity Paris Jackson Named Face of KVD Beauty with First-Ever Beauty Partnership

Retrieved on: 
Wednesday, April 6, 2022
Face, Marketing, Partnership, Gaps, Volunteering, PR, Color, Odd Blood, Cosmetics, Industry, Individual, KVD, Foundation, Beauty, Kat Von D, Smoke, Eye, SAN, Creativity, Ulta Beauty, Collection

SAN FRANCISCO, April 6, 2022 /PRNewswire/ -- KVD Beauty launches Tattoo Pencil, born from the brand's #1 liquid liner, now in an ultra-smooth gel pencil. Model, actress, singer, and musician Paris Jackson makes her beauty industry debut as the face of the new Tattoo Pencil Liner launch.

Key Points: 
  • Model, actress, singer, and musician Paris Jackson makes her beauty industry debut as the face of the new Tattoo Pencil Liner launch.
  • Now with her first-ever beauty role as KVD Beauty's latest brand ambassador, Jackson is expanding her wings with an entirely new and exciting endeavor.
  • "As an artist, I was immediately drawn to KVD Beauty for their commitment to artistry and self-expression, both of which are huge parts of my personal identity," said Jackson.
  • "Paris exemplifies so much of what KVD Beauty stands for - kindness, discovery, and individuality, to name a few," said Tara Loftis, KVD Beauty Global Vice President of Marketing and PR.

KVD Beauty's Viral Foundation Now Available as Concealer: Introducing NEW Good Apple Lightweight Full-Coverage Concealer

Retrieved on: 
Tuesday, February 1, 2022
Interlace, View, LA, SAN, Copper, Beauty, Face, Skin, KVD, Fenty Beauty, Creativity, Color, Sephora, Nose, Kat Von D, Industry, Ulta, Forehead, Multimedia, Chin, Cosmetics

SAN FRANCISCO, Feb. 1, 2022 /PRNewswire/ -- On the heels of KVD Beauty's iconic Good Apple Skin-Perfecting Foundation Balm's viral launch, the brand turns the transformational formula into their latest innovation: NEW Good Apple Lightweight Full-Coverage Concealer.

Key Points: 
  • SAN FRANCISCO, Feb. 1, 2022 /PRNewswire/ -- On the heels of KVD Beauty's iconic Good Apple Skin-Perfecting Foundation Balm's viral launch, the brand turns the transformational formula into their latest innovation: NEW Good Apple Lightweight Full-Coverage Concealer.
  • Send blemishes and dark circles packing with this buildable, blendable concealer that gives back to your skin with every application.
  • The new Good Apple Lightweight Full-Coverage Concealer is housed within a sleek, gradient black tube.
  • Suited for all skin types, ranging from oily to dry, Good Apple Lightweight Full-Coverage Concealer is launching with 32 shades across light to deep.