People meter

Nielsen Expands Smart TV Data Deal with VIZIO's Inscape for Local and National TV Viewership

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Tuesday, April 26, 2022
People, Behavior, VIZIO, Inscape and instress, Engagement, Social media, ACR, NEW, NYSE, Smart TV, Intelligence, Metre, Multimedia, Industry, People meter, View, DVR, Music, Television, Public relations, Nielsen

NEW YORK, April 26, 2022 /PRNewswire/ -- Nielsen (NYSE: NLSN) and VIZIO (NYSE: VZIO) today announced a multi-year agreement that provides Nielsen with precise glass-level viewership data powered by Inscape Smart TV data. The deal includes a period of exclusivity for data gathered on an expanded roster of 400 local stations that will be processed around the clock by Inscape's systems.

Key Points: 
  • Nielsen expands rights to use Inscape ACR data from approximately 20 million VIZIO TVs, obtains first window of exclusivity to VIZIO's newly expanded local station coverage
    NEW YORK, April 26, 2022 /PRNewswire/ -- Nielsen (NYSE: NLSN) and VIZIO (NYSE: VZIO) today announced a multi-year agreement that provides Nielsen with precise glass-level viewership data powered by Inscape Smart TV data.
  • Nielsen, which licensed Inscape for national addressable measurement starting in 2021, now has the rights from VIZIO to integrate Inscape data in both its local and national audience measurement solutions.
  • This agreement with one of the premier Smart TV manufacturers, for both national and local measurement, further validates our commitment," said Peter Bradbury, Chief Commercial Officer, Nielsen.
  • VIZIO's Inscape data captures viewing data from millions of connected TV devices (including cable box, set top box , DVR, etc.)

New NCAA Men’s Basketball Listening Report Reveals 33 Million Reach Via Audio Coverage

Retrieved on: 
Thursday, January 20, 2022
People, Sweet Sixteen, News, EVP, NCAA, AP, Person, National, CMLS, BCS National Championship Game, NCAA Women's Basketball All-Americans, CNN, Country music awards, NASDAQ, Radio, Cumulus Media, GLOBE, Digital, Westwood, People meter, Metre, Life, NFL, Sirius XM, Report, NCAA Division I Men's Basketball Tournament, Radio receiver, Academy, Master, Academy of Country Music Awards, Basketball, Broadcasting, Mobile phone, Westwood One

Some highlights include:

Key Points: 
  • Some highlights include:
    33 million people listen to NCAA Mens Basketball each season on Westwood One.
  • Westwood Ones NCAA Mens Basketball audio coverage maximizes the value of an NCAA television media plan, generating incremental reach (+19%) and frequency.
  • With an audience that's 33 million strong, NCAA Mens Basketball on Westwood One is a reach machine.
  • Westwood Ones exclusive NCAA basketball coverage showcases more than 350 hours of live Mens basketball action consisting of 107 games plus pregame and postgame programming.