NCAA Women's Basketball All-Americans

Media Bridge Advertising Named Media Agency of Record by Minnesota Twins

Retrieved on: 
Monday, April 11, 2022
Minnesota Twins, Organization, Paul, Brand, Growth, Minneapolis–Saint Paul, Radio, DMA, NCAA Women's Basketball All-Americans, Industry, NCAA, Minneapolis, St. Paul and Sault Ste. Marie Railroad, Target Field, VP, 1944–45 NCAA men's basketball season, Twin, Public relations

MINNEAPOLIS, April 11, 2022 /PRNewswire/ --Media Bridge Advertising today announced that it has been named a Minnesota Twins' Media Agency of Record.

Key Points: 
  • MINNEAPOLIS, April 11, 2022 /PRNewswire/ --Media Bridge Advertising today announced that it has been named a Minnesota Twins' Media Agency of Record.
  • Media Bridge will handle media-buying strategy, planning and execution for all Twins television, radio and out-of-home advertising for the 2022 baseball season.
  • "As we start a thrilling new season of Twins Baseball, we're excited to partner with Media Bridge to inform, engage and entertain our fans," said Heather Hinkel, VP of Brand Marketing.
  • With extensive media buys in nearly every U.S. DMA, Media Bridge is unique in the media industry for being a national agency that buys media with a localized approach designed to deliver maximum value and results.

New NCAA Men’s Basketball Listening Report Reveals 33 Million Reach Via Audio Coverage

Retrieved on: 
Thursday, January 20, 2022
People, Sweet Sixteen, News, EVP, NCAA, AP, Person, National, CMLS, BCS National Championship Game, NCAA Women's Basketball All-Americans, CNN, Country music awards, NASDAQ, Radio, Cumulus Media, GLOBE, Digital, Westwood, People meter, Metre, Life, NFL, Sirius XM, Report, NCAA Division I Men's Basketball Tournament, Radio receiver, Academy, Master, Academy of Country Music Awards, Basketball, Broadcasting, Mobile phone, Westwood One

Some highlights include:

Key Points: 
  • Some highlights include:
    33 million people listen to NCAA Mens Basketball each season on Westwood One.
  • Westwood Ones NCAA Mens Basketball audio coverage maximizes the value of an NCAA television media plan, generating incremental reach (+19%) and frequency.
  • With an audience that's 33 million strong, NCAA Mens Basketball on Westwood One is a reach machine.
  • Westwood Ones exclusive NCAA basketball coverage showcases more than 350 hours of live Mens basketball action consisting of 107 games plus pregame and postgame programming.