NetEase Enters into Exclusive 2022 World Cup Digital Partnerships for the French and Argentinian Football Teams
Under the terms of the agreements, NetEase Media will distribute bespoke content for the two high-profile football teams across media outlets in China during the World Cup.
- Under the terms of the agreements, NetEase Media will distribute bespoke content for the two high-profile football teams across media outlets in China during the World Cup.
- In addition, Chinese fans of both teams will get a closer look at their favorite football stars through interactive posts and discussions on NetEase's platforms.
- These partnerships represent the third consecutive time that NetEase has worked jointly with leading global football associations to provide users with exclusive premium content in China for the World Cup.
- In the previous 2018 World Cup, NetEase Media partnered with the French and German national football teams to deliver over 11,000 original releases across a variety of news and social media outlets, attracting a total of more than 1.5 billion page views.