From handing out their own flyers, to sell-out games: how the Matildas won over a nation
For example, formerly uninterested major media just days ago hired a helicopter to spy on one of the team’s training sessions.
- For example, formerly uninterested major media just days ago hired a helicopter to spy on one of the team’s training sessions.
- The expensive, paparazzi-style move was designed to gather exclusive footage of the team, particularly of injured Matildas captain Sam Kerr.
No longer an afterthought
- This is all particularly interesting given FIFA had to castigate broadcasters for undervaluing the broadcast rights in the tournament lead-up.
- It’s worth remembering they were unavailable to buy until recent years because manufacturers didn’t deem there to be a market for them.
- When the team travelled to the 2003 world cup, not a single journalist turned up to the airport press conference.
- It’s also quite the contrast from the traditional media coverage approach that relegates women’s sport to an afterthought.
So, how did we get here?
- There were some significant changes considered or implemented – ones that would not have been tabled for the men’s game.
- They pulled that fee together by fundraising through lamington drives, car washes, and casino nights.
- However, the 1995, 1999, and 2003 tournaments were not, by the Matildas’ own standards, considered breakout successes.
- Read more:
FIFA Women’s World Cup: Professional women athletes are still fighting for equitable sponsorship
Striking for pay parity
- So the Matildas went on strike for two months to draw attention to the imperiled nature of their footballing careers, which demanded full-time, elite-athlete commitment and results, but with part-time, amateur pay.
- This included the Junkee headline
The Matildas Have Gone on Strike Because, Oh My God Can We Just Pay Them Properly? - The Matildas Have Gone on Strike Because, Oh My God Can We Just Pay Them Properly?
- The Matildas achieved pay parity with the Socceroos in 2019, but the groundwork for that achievement was laid with that 2015 strike.