2021 Saw Consumers Spend $135 Billion in Mobile according to App Annie
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Wednesday, December 8, 2021
SAN FRANCISCO, Dec. 8, 2021 /PRNewswire/ -- App Annie , the leading mobile data and analytics provider today announced that 2021 was a record breaking year with total consumer spend across iOS and Google Play leaping by nearly 25% YOY to hit $135 billion.
Key Points:
- SAN FRANCISCO, Dec. 8, 2021 /PRNewswire/ -- App Annie , the leading mobile data and analytics provider today announced that 2021 was a record breaking year with total consumer spend across iOS and Google Play leaping by nearly 25% YOY to hit $135 billion.
- Consumer spend was driven by live and content streaming apps such as YouTube, Disney+, TikTok and Twitch as consumers were seeking to both be entertained and reward their favorite live-streamers.
- Roblox, AmongUS, Pokemon Unite saw big increases in usage as these games allowed users to socialise in person or virtually.
- Tinder topped the charts for growth in consumer spend globally among dating apps followed by Bumble whose lifetime consumer spend just surpassed $1 billion and Hinge who recently surpassed 250M in spend.