The Sims 4

The Sims™ 4 Becomes the Most Widely Played Game in the 23 Year History of the Franchise With More Than 70 Million Players Worldwide

Retrieved on: 
Tuesday, April 18, 2023

Following The Sims 4 base game becoming available to all new players to download for free in October 2022, more than 16 million new players have downloaded the game to date and average weekly users has increased 53-percent.

Key Points: 
  • Following The Sims 4 base game becoming available to all new players to download for free in October 2022, more than 16 million new players have downloaded the game to date and average weekly users has increased 53-percent.
  • View the full release here: https://www.businesswire.com/news/home/20230418005531/en/
    Maxis delivered its most successful expansion pack launch week to date with The Sims 4 Growing Together.
  • Newly acquired players have enthusiastically jumped into the game’s catalog of more than 60 packs and kits.
  • This latest expansion pack introduced highly requested gameplay features centered around family dynamics, new life stages and milestones as players experience new chapters in their Sims’ lives.

Moms of The Biggest Gamers Infiltrate Their Children's Livestreams to Surprise Them and Kickstart Conversations about Gut Health

Retrieved on: 
Monday, April 17, 2023

SAO PAULO, April 17, 2023 /PRNewswire/ -- Sanofi's Enterogermina, the world's leading probiotics brand, found a clever way to help parents teach their children the importance of gut health by having their avatars "crash" their children's livestreams. The campaign – "Ready Player Mom" aims to highlight the threats of typical "gamer diets" by tapping mothers of Brazil's most prominent gaming influencers to infiltrate the virtual gaming worlds that have captured their children's attention.

Key Points: 
  • Mothers met their children in front of hundreds of thousands of viewers of viewers across livestream platforms including Twitch, YouTube and Tik Tok.
  • We are leveraging the virtual worlds to improve health and empower self-care for people today and for future generations."
  • For a seamless integration and surprise, the mothers were trained across major gaming platforms including Minecraft, Fortnite, Complexo, Sims 4, Roblox and Zepeto.
  • Thanks to the element of surprise, these mothers found a way to effectively reach young gaming audiences and address the importance of daily probiotics.

Moms of The Biggest Gamers Infiltrate Their Children's Livestreams to Surprise Them and Kickstart Conversations about Gut Health

Retrieved on: 
Monday, April 17, 2023

SAO PAULO, April 17, 2023 /PRNewswire/ -- Sanofi's Enterogermina, the world's leading probiotics brand, found a clever way to help parents teach their children the importance of gut health by having their avatars "crash" their children's livestreams. The campaign – "Ready Player Mom" aims to highlight the threats of typical "gamer diets" by tapping mothers of Brazil's most prominent gaming influencers to infiltrate the virtual gaming worlds that have captured their children's attention.

Key Points: 
  • Mothers met their children in front of hundreds of thousands of viewers of viewers across livestream platforms including Twitch, YouTube and Tik Tok.
  • We are leveraging the virtual worlds to improve health and empower self-care for people today and for future generations."
  • For a seamless integration and surprise, the mothers were trained across major gaming platforms including Minecraft, Fortnite, Complexo, Sims 4, Roblox and Zepeto.
  • Thanks to the element of surprise, these mothers found a way to effectively reach young gaming audiences and address the importance of daily probiotics.

The NPD Group: Third Quarter 2022 US Consumer Spending on Video Game Products Decreased 5% to $12.34 Billion

Retrieved on: 
Tuesday, November 8, 2022

PORT WASHINGTON, N.Y., Nov. 8, 2022 /PRNewswire-PRWeb/ -- According to the Q3 2022 Games Market Dynamics: U.S.* report from The NPD Group, consumer spending on video gaming in the U.S. totaled $12.34 billion in the third quarter (Q3) of 2022 (July - September), a decline of 5% when compared to Q3 2021.

Key Points: 
  • Non-mobile subscription content and video game hardware spending were among the quarter's growth categories but were unable to offset declines experienced across other segments.
  • Data from Sensor Tower shows U.S. consumer spending in mobile games during the first quarter fell 9% from Q3 2021.
  • PlayStation 5 led video game hardware in both unit and dollar sales in the third quarter of this year.
  • "Improved supply of new generation consoles provided a much-needed boost to consumer spending in the third quarter.

The NPD Group: First Quarter 2021 US Consumer Spending on Video Game Products Decreased 8% to $13.9 Billion

Retrieved on: 
Wednesday, May 11, 2022

PORT WASHINGTON, N.Y., May 11, 2022 /PRNewswire-PRWeb/ -- According to the Q1 2022 Games Market Dynamics: U.S.* report from The NPD Group, overall total consumer spending on video gaming in the U.S. totaled $13.9 billion in the first quarter (Q1) of 2022 (January – March), a decline of 8% when compared to Q1 2021.

Key Points: 
  • Losses were seen across console and portable content, PC, cloud and non-console VR content, mobile content, hardware, and accessories.
  • Data from Sensor Tower shows U.S. consumer spending in mobile games during the first quarter fell 10% from Q1 2021.
  • "We witnessed an uncharacteristic quarter-over-quarter decline in mobile game spending by U.S. players coming out of 2021," said Randy Nelson, head of mobile insights at Sensor Tower.
  • Overall content spending in Q1 reached $12.13 billion, a 7% decrease over Q1 2021.

The NPD Group: Third Quarter 2021 US Consumer Spending on Video Game Products Increased 7% to $13.3 Billion

Retrieved on: 
Thursday, November 4, 2021

Gains were seen across PC, cloud and non-console VR content, mobile and subscription spending, as well as hardware.

Key Points: 
  • Gains were seen across PC, cloud and non-console VR content, mobile and subscription spending, as well as hardware.
  • Overall content spending in Q3 reached $11.7 billion, an increase of 4%.
  • Data from Sensor Tower shows U.S. consumer spending in mobile games during the third quarter increased 9% from Q3 2020.
  • It marked the third consecutive quarter where spend in the category surpassed $6 billion, and the fourth to exceed that amount in total consumer expenditure since Q2 2020.

Live Your Best Village Life With the Sims™ 4 Cottage Living Expansion Pack

Retrieved on: 
Thursday, July 22, 2021
Key Points: 
  • View the full release here: https://www.businesswire.com/news/home/20210722005363/en/
    THE SIMS 4 COTTAGE LIVING EXPANSION PACK (Photo: Business Wire)
    In The Sims 4 Cottage Living, creativity is unleashed for players to delight in the charm of the countryside of Henford-on-Bagley.
  • Additional key features now available in The Sims 4 Cottage Living expansion pack include:
    Embrace Village Life Settle into the close-knit community of Henford-on-Bagley, where Sims can explore the countryside and everything it has to offer, learn about the towns history, pack a picnic basket and enjoy the outdoors and refine their cross-stitching skill.
  • With The Sims 4 Cottage Living, were empowering players to get creative with how they connect with their surroundings and embrace village life to its fullest, said Antonio Romeo, Lead Producer of The Sims 4 Cottage Living.
  • The Sims 4 Cottage Living Expansion Pack is rated T for Teen by the ESRB and is now available for $39.99.

The Sims 4 Sets the Stage This Summer With Sims Sessions, an All-New In-Game Music Festival

Retrieved on: 
Thursday, June 24, 2021
Key Points: 
  • View the full release here: https://www.businesswire.com/news/home/20210624005850/en/
    The Sims 4 sets the stage this summer with Sims Sessions (Graphic: Business Wire)
    The Sims has partnered with nearly 500 artists since 2004 to record their songs in the iconic language of Simlish for millions of Sims players around the world.
  • Sims Sessions marks the first time Simlish songs will debut in-game and in an entirely new festival format.
  • Upon conclusion of the show, players can put on a performance of their own with fellow Sims on the festival stage.
  • Sims Sessions is the next evolution of music in The Sims, said Steve Schnur, Worldwide Executive and President of Music at EA.

The Sims 4 Eco Lifestyle Launches Today on PC, Mac, and Consoles, Letting Players Explore Living a New Green, Sustainable Lifestyle

Retrieved on: 
Friday, June 5, 2020

The Sims 4 Eco Lifestyle gives players the opportunity to learn how to maintain a sustainable lifestyle and the importance of collaborating with the community, as every small change can make an impact.

Key Points: 
  • The Sims 4 Eco Lifestyle gives players the opportunity to learn how to maintain a sustainable lifestyle and the importance of collaborating with the community, as every small change can make an impact.
  • The Sims 4 is seeing what a force the community can be when they come together in play.
  • The Sims 4 Eco Lifestyle introduces the evolving world of Evergreen Harbor where Sims have a direct influence on the state of the environment.
  • The Sims 4 Eco Lifestyle expansion pack is now available for $39.99 and rated T for Teen by the ESRB.

The Sims 4 Goes Back to School With Discover University, Available November 15 On PC and Mac

Retrieved on: 
Tuesday, October 22, 2019

Electronic Arts Inc. (NASDAQ: EA) and Maxis today announced that The Sims 4 Discover University Expansion Pack* is coming to PC and Mac on November 15, 2019 and on PlayStation4 and Xbox One on December 17, 2019.

Key Points: 
  • Electronic Arts Inc. (NASDAQ: EA) and Maxis today announced that The Sims 4 Discover University Expansion Pack* is coming to PC and Mac on November 15, 2019 and on PlayStation4 and Xbox One on December 17, 2019.
  • They can enroll in classes that pique their interest, whether that is biology, computer science, art history or even villainy!
  • The expansion also introduces a slew of new activities and items to help Sims settle into life as a student.
  • Sims can also join school organizations like robotics, debate, art, or a mysterious secret society, and show off their school spirit at special events.