India OTT Market Report 2023: AVOD/Advertising Model Accounted for ~45.30% of Revenue of Video OTT Players FY2023 - Forecast to 2028
DUBLIN, Dec. 14, 2023 /PRNewswire/ --The "OTT Market in India 2023-2028" report has been added to ResearchAndMarkets.com's offering.
- DUBLIN, Dec. 14, 2023 /PRNewswire/ --The "OTT Market in India 2023-2028" report has been added to ResearchAndMarkets.com's offering.
- The OTT players are carefully providing content specific to their platform that is not available on other platforms.
- Original premium content is one of the biggest growth drivers and differentiators as OTT platforms compete for consumers' attention.
- The AVOD/advertising revenue model accounted for ~45.30% of the revenue of video OTT players in FY 2023 and is expected to witness growth in FY 2028 to occupy a 46.07% share.