Automatic link establishment

IAB Tech Lab Releases Ad Product Taxonomy 1.1 for Public Comment

Retrieved on: 
Thursday, July 14, 2022
Advertising, Multimedia, Solution, CEO, General partnership, HFSS, Trust, Ecosystem, Air Force Technical Applications Center, Adoption, Editorial, Growth, Automatic link establishment, VAST, Industry, Risk management, Marketing, Online shopping

NEW YORK, July 14, 2022 /PRNewswire/ -- IAB Tech Lab, the digital advertising technical standards-setting body, announced today that the Ad Product Taxonomy has been updated to support the declaration of ads for foods containing high fat, salt, or sugar (HFSS). The release is open for public comment for a 30-day period until August 13.

Key Points: 
  • The Ad Product Taxonomy is a standardized way for advertisers to declare and describe the product or service advertised in a creative ad unit.
  • "IAB Tech Lab takes its commitment to help the industry navigate and comply with the fast-changing regulatory landscape extremely seriously," said Benjamin Dick, Senior Director of Product, IAB Tech Lab.
  • IAB Tech Lab recommends immediate adoption of Ad Product Taxonomy by demand-side platforms and service providers to empower advertisers to support HFSS regulation by labeling the content being advertised in their creatives.
  • "This expansion of Ad Product Taxonomy 1.1 demonstrates IAB Tech Lab's continued investment in the evolution of publisher controls," said Kevin Flood, General Partner at FirstPartyCapital.

HFR Networks Joins Competitive Carriers Association (CCA)

Retrieved on: 
Tuesday, May 18, 2021
Mobile telecommunications, Technology, Telecommunications, Science and technology, Internet of things, Software-defined radio, Videotelephony, 5G, Technology forecasting, HFR, 4G, Automatic link establishment

, an intelligent xHaul RAN Transport and Edge Access solution specialist, today announced it has joined Competitive Carriers Association ("CCA"), the nation\'s leading association for competitive wireless providers and stakeholders across the U.S.\nWith a history of wireless innovations including participating in many of the earliest 5G deployments with large operators worldwide, HFR Networks is committed to open, vendor-neutral solutions that converge technologies to accelerate advanced services, while rapidly growing revenues.

Key Points: 
  • , an intelligent xHaul RAN Transport and Edge Access solution specialist, today announced it has joined Competitive Carriers Association ("CCA"), the nation\'s leading association for competitive wireless providers and stakeholders across the U.S.\nWith a history of wireless innovations including participating in many of the earliest 5G deployments with large operators worldwide, HFR Networks is committed to open, vendor-neutral solutions that converge technologies to accelerate advanced services, while rapidly growing revenues.
  • To enable CCA members to deliver profitable offerings, HFR Networks supplies the xHaul performance and economics required across new business and consumer offerings.\n"HFR Networks is honored to join this well-respected association and for the opportunity to work closely with more of its members," stated Paul Crann, CEO, HFR Networks.
  • "CCA\'s associate members play an integral role in the competitive carrier ecosystem, and HFR Networks\' expertise and innovative solutions will be valuable additions for our entire membership.
  • HFR Networks\' technological leadership helps customers to lower costs for 3G/4G operations, while also accelerating new 5G and Ethernet services.

HFR Networks Joins the Telecom Infra Project (TIP)

Retrieved on: 
Wednesday, January 6, 2021
Mobile telecommunications, Technology, Telecommunications, Science and technology, Internet of things, 5G, Technology forecasting, HFR, 4G, Automatic link establishment

RICHARDSON, Texas, Jan. 6, 2021 /PRNewswire/ -- HFR Networks, Inc., leading the industry with intelligent xHaul RAN Transport and Edge Access solutions, today announced it has joined the Telecom Infra Project (TIP) to collaborate on accelerating the pace of mobile network innovation.

Key Points: 
  • RICHARDSON, Texas, Jan. 6, 2021 /PRNewswire/ -- HFR Networks, Inc., leading the industry with intelligent xHaul RAN Transport and Edge Access solutions, today announced it has joined the Telecom Infra Project (TIP) to collaborate on accelerating the pace of mobile network innovation.
  • HFR Networks will contribute its expertise in open solutions which includes RAN interoperability, mobile convergence, time sensitive networking (TSN), and large scale 5G deployments.
  • "HFR Networks has joined TIP in support of its deep-rooted commitment to open solutions that eliminate vendor lock-in and accelerate deployments while also decreasing the total cost of ownership," stated Peter K. Cho, Global CTO, HFR Networks.
  • HFR Networks' technological leadership helps customers to lower costs for 3G/4G operations, while also accelerating new 5G and Ethernet services.