DREAM BIG. DO BIG. Sunrise becomes the principal brand and launches the «Upgrade for your life» in the form of the Sunrise Up portfolio
Sunrise wants to inspire people and encourage them to make their dreams a reality.
- Sunrise wants to inspire people and encourage them to make their dreams a reality.
- From May 23 on, Sunrise will be the main brand of Sunrise UPC, complete with a fresh brand design and logo (Aurora).
- For business customers, the main brand Sunrise will add the term Business to the name.
- Even if we do not always succeed on the first try as we can see in the new Sunrise Brand Image TV-Spot .