New Conviva Data Measures 54% YoY Growth in Global Live TV Streaming, NFL Up 83% in Viewing Hours
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FOSTER CITY, California, Oct. 31, 2018 /PRNewswire/ -- Conviva, the real-time measurement and intelligence platform for streaming TV, today released their State of the Streaming TV Industry Report for Q3 2018,which shows staggering growth in global TV streaming. - According to the data, a 52% jump in plays and 63% growth in total viewing hours was recorded year-over-year (YoY), including a major increase in traffic during the World Cup tournament.
- Long-form content is becoming more popular, experiencing 111% growth in plays, 93% growth in viewing hours, with their increased share now accounting for more than half of all global plays and viewing hours.
- Conviva currently measures 1 trillion data events per day for many of the world's top streaming TV providers, across 180 countries and four continents.