Pod Digital Media Renews Multi-Year Deal With McDonald’s USA
Pod Digital Media (PDM) , the first multicultural podcast agency network representing more than 400 shows hosted by Black and Latino podcasters, has announced it has renewed its multi-year deal with McDonald’s USA.
- Pod Digital Media (PDM) , the first multicultural podcast agency network representing more than 400 shows hosted by Black and Latino podcasters, has announced it has renewed its multi-year deal with McDonald’s USA.
- The original two-year deal launched in January 2022 with custom segments, content, and specialized ads targeting diverse young audiences.
- The renewal deal, which begins in January 2024, will extend for another two years.
- Both parties remain committed to working together to help advance diversity, equity, and inclusion in media.