High Brew Coffee Continues to Dominate Nitro Cold Brew Category with New Sweet Cream Nitro Variety
AUSTIN, Texas, April 5, 2021 /PRNewswire/ -- High Brew Coffee ,the Austin-based leading maker of natural canned cold brew coffee, is expanding its Ready-to-Drink (RTD) line and continuing to innovate in the newly-introduced nitrogenated (nitro) cold brew category with the launch of its Sweet Cream Nitro Cold Brew variety.
- AUSTIN, Texas, April 5, 2021 /PRNewswire/ -- High Brew Coffee ,the Austin-based leading maker of natural canned cold brew coffee, is expanding its Ready-to-Drink (RTD) line and continuing to innovate in the newly-introduced nitrogenated (nitro) cold brew category with the launch of its Sweet Cream Nitro Cold Brew variety.
- The company first entered the category in Spring 2020 with its initial Nitro Cold Brew Black flavor after having determined 65% of consumers were either 'interested' or 'very interested' in nitro cold brew.
- "High Brew is a brand 'for those who do,'" said David Smith, founder and CEO of High Brew Coffee.
- Founded in 2014, High Brew Coffee is an all-natural 100% Arabica blend ready-to-drink cold brew coffee made from Direct Trade coffee beans.