MADE BY GATHER LAUNCHES REFRESHED BELLA BRAND
NEW YORK, March 18, 2024 /PRNewswire/ -- Kitchenware powerhouse, Made by Gather® unveiled the relaunch of their flagship brand, bella® during the International Housewares Association's (IHA) The Inspired Home Show in Chicago, IL. The announcement marks a transformational moment for the beloved kitchenware brand, founded in 2011, as it doubles down on its decade-long promise of bringing functionally-aesthetic kitchenware and delightful innovation to the masses. Created based on feedback from more than 5,000 consumers, bella's® hero assortment is the Fits-anywhere kitchenware™ system – a fresh take on kitchenware that brings high design and performance to every space. The new line will launch this Fall in-stores and online across most mass retailers.
- NEW YORK, March 18, 2024 /PRNewswire/ -- Kitchenware powerhouse, Made by Gather® unveiled the relaunch of their flagship brand, bella® during the International Housewares Association's (IHA) The Inspired Home Show in Chicago, IL.
- With the new bella, we want to give consumers their counters back without sacrificing performance or capacity."
- An overhead skybridge of suspended bella® waffle makers, blenders, and air fryers served as an art installation attracting traffic to the booth.
- We hope to change the industry and the legacy of it going forward with a new approach to kitchenware."