Wireless Carriers Need to Rethink Web, In-Store Strategies as Device Sales Slow, J.D. Power Finds
Retrieved on:
Thursday, August 16, 2018
Power 2018 U.S. Wireless Purchase Experience Full-Service Performance StudySMVolume 2 and the J.D.
Key Points:
- Power 2018 U.S. Wireless Purchase Experience Full-Service Performance StudySMVolume 2 and the J.D.
- "In a wireless market experiencing fewer device sales and less frequent switching, carriers need to re-evaluate in-store and online purchase offerings," said Ian Greenblatt, Technology, Media & Telecom Practice Lead at J.D.
- Despite experiencing lower levels of customer satisfaction, one-third of wireless customers make device or plan purchases in non-carrier retail stores.
- For more information about the U.S. Wireless Purchase Experience Full-Service Performance Study and the U.S. Wireless Purchase Experience Non-Contract Performance Study, visit
J.D.