Leading Consumer Products Brand WITHit® Expands Reach with the Strategic Acquisition of Iconic Reading Accessory Brand Mighty Bright®
LAS VEGAS, Dec. 7, 2023 /PRNewswire/ -- WITHit ( https://www.withitgear.com/ ), a leader in both the reading accessory and wearable tech accessory verticals, announced today its acquisition of Mighty Bright , a popular reading light accessory brand.
- LAS VEGAS, Dec. 7, 2023 /PRNewswire/ -- WITHit ( https://www.withitgear.com/ ), a leader in both the reading accessory and wearable tech accessory verticals, announced today its acquisition of Mighty Bright , a popular reading light accessory brand.
- Founded in 1984, Mighty Bright is a leading maker of reading lights and other reading accessories sold by bookstores and other retailers.
- "This transaction was a win-win for both parties, and WITHit is the perfect fit for the Mighty Bright brand," said Roger Edgar, retiring CEO of Mighty Bright.
- The acquisition helps strengthen WITHit's position as a leader in the reading accessory marketplace and rounds out its reading accessory product line.