E-Commerce Grows But Trust in Digital Channels is Uneven: Chubb Survey
NEW YORK, Feb. 21, 2024 /PRNewswire/ -- Consumers who shop on e-commerce platforms trust them more than the companies selling their goods through those digital channels, a new survey from Chubb reveals.
- NEW YORK, Feb. 21, 2024 /PRNewswire/ -- Consumers who shop on e-commerce platforms trust them more than the companies selling their goods through those digital channels, a new survey from Chubb reveals.
- This trust gap is most evident among the growing segment of shoppers who have embraced social media commerce sites, with 85% saying they trust social media marketplaces.
- These are among the key findings in Crossing the e-commerce trust divide , a global survey of consumers and e-sellers commissioned by Chubb and conducted by iResearch Services.
- The survey, commissioned by Chubb, was conducted by iResearch in November 2023 among 500 consumers who purchase through online channels, including e-commerce platforms, social media marketplaces and digital storefronts, and 525 e-sellers who sell through these online channels.