AdPushup Launches Header Bidding Analytics and the Hyper Optimizer to Refine Header Bidding Auctions
- Using these publishers will have deeper visibility of header bidding auctions, and can take actions to improve auction outcomes
- - Using these publishers will have deeper visibility of header bidding auctions, and can take actions to improve auction outcomes
NEW YORK, Feb. 26, 2021 /PRNewswire/ -- AdPushup, a leading ad revenue optimization platform for publishers, has announced the launch of two key enhancements as a part of its Header Bidding Portfolio Header Bidding Analytics and the Hyper Optimizer . - While the analytics platform aims to offer detailed real-time auction data for better decision-making, the Hyper Optimizer is a tool to help publishers improve bidder relevance and bid quality.
- Traditionally, header bidding auctions have been affected by inefficiencies of slowness, excess browser resource-heaviness, and low page-load speeds.
- Unlike several black-box solutions, the Hyper Optimizer lets publishers define easy-to-understand rules and actions, and achieve optimal operating conditions for header bidding auctions.