Ingram Micro Cloud Innovates to Expand the Ecosystem, Enhance the Customer Digital Experience and Generate More Business Value

INGRAM MICRO CLOUD SUMMIT – Ingram Micro Inc. today announced the
next iteration of the Ingram Micro Cloud Marketplace, adding new
features, functionality and resources designed to help technology
partners and independent software vendors (ISVs) to do more with more.
Inspired by partner feedback, the new enhancements streamline and
standardize processes, increase efficiencies and effectiveness in sales
and marketing, and ultimately will make it easier for technology
partners and ISVs to grow their business more profitably using the
Ingram Micro Cloud Marketplace.

Among the key enhancements and features readily available today as part
of the Ingram Micro Cloud Marketplace are:

Ingram Micro Connect – Powered by CloudBlue, Ingram Micro Connect
is an easy-to-use, digital module that provides a fast and
cost-effective way to publish, manage and promote cloud services to as
many as 200,000 technology partners using Ingram Micro Cloud
Marketplace. Ingram Micro Connect simplifies and automates distribution
by providing robust publishing tools, digital contracting,
multi-marketplace targeting, and sales and marketing content creation
tools.

New Customer Experience – A new, modern UI for the Ingram Micro
Cloud Marketplace featuring an updated, user-friendly interface that
makes it easier for technology partners to find, navigate, and purchase
cloud services while streamlining end-customer management.

Sales & Marketing Hub – An industry-first, digital suite for
technology partners designed to help educate and enable their
salespeople on cloud services while providing pre-built campaign
templates and valuable marketing tools to their marketers. The
complementary resource provides a single destination to discover and
learn about cloud services, create and execute marketing campaigns, and
customize sales enablement and access industry insights so they can be
the go-to cloud experts for their customers.

Marketplace API – A new API that enables technology partners to
quickly integrate their own online storefront, CRM and billing systems
into the Ingram Micro Cloud Marketplace. As a result, technology
partners using the Cloud Marketplace can now better manage and automate
ordering and billing; create and manage customer accounts, users and
subscriptions; and retrieve billing data that can be used to bill end
customers.

“Ingram Micro has elevated the experience our technology partners and
ISVs are having with the Ingram Micro Cloud Marketplace, enabling them
simply to do more with more and capitalize on the growing opportunity
cloud continues to deliver,” said Tarik Faouzi, Vice President of Cloud
Product Management, Ingram Micro. “These enhancements, powered by
CloudBlue, all tie to Ingram Micro’s overall vision to provide our
partners a hyper-scale digital platform, access to an infinite
ecosystem, and proven go-to-market services.”

Ingram Micro’s Cloud Marketplace was first to market in 2009, and is now
used by more than 55,000 technology partners worldwide to manage nearly
four million fully-automated seats. The Ingram Micro Cloud Marketplace
can be found here.

Supporting Partner Quotes and Industry Statistics

“Using Ingram Micro Connect, we’re able to quickly add our cloud
products to the Cloud Marketplace and position them in front of Ingram
Micro’s thousands of resellers with uniform, ready-to-use sales and
marketing resources.”
- Dmitry Leonov, Co-Founder, SaneBox

Channel partners spend up to 40 percent of their time sifting through
content.
- Source: Quotient, “Five Step Guide to Enable Channel
Sale,” May 2016

When enabled, resellers achieve 28 percent shorter sales cycles and a 12
percent higher lead conversion rate.
- Source: Aberdeen Group,
“Territory, Training, Technology: Best-in-Class Channel Sales
Management,” March 2016

A recent study from The 2112 Group notes 73% of MSPs don’t have
marketing plans or programs; 52% of partners say they’re expanding sales
and marketing efforts of existing products and services to grow their
business in 2019.
- Source: The 2112 Group, “2017 State of the
U.S. Cloud Channel Report”

“The Sales & Marketing Hub helps significantly reduce the time it takes
us to learn about vendor products and create the sales and marketing
assets that go along with them. Plus, we now have access to a library of
research on cloud business strategies and industry news that will help
us develop more effective strategies for our cloud business. GetBEE
looks forward to growing on the Sales & Marketing Hub with Ingram Micro.”
-
Thea Myhrvold, Founder and CEO, GetBEE

“Together, these new additions to the Cloud Marketplace will enable our
technology vendor partners to automate more processes and, as a result,
not only operate more efficiently to increase profits, but also to
expand their market footprint, and enable our reseller partners to
monetize an ever larger pool of anything as a service.”
- David
Wippich, CTO and Senior Vice President, Global Cloud, Ingram Micro

About Ingram Micro Cloud

At Ingram Micro Cloud,™ we view cloud not just as a single technology,
but as a foundational platform to run and drive a whole new way of doing
business. By leveraging our platforms and ecosystem, cloud service
providers, telecom companies, resellers and enterprises can quickly
transform and get up and running in the cloud within minutes, with
little to no investment. Our portfolio includes vetted security,
communication and collaboration, business applications, cloud management
services and infrastructure solutions designed to help clients monetize
and manage the entire lifecycle of cloud and digital services,
infrastructure and IoT subscriptions. For more information, please
visit: www.IngramMicroCloud.com.

About Ingram Micro Inc.

Ingram Micro helps businesses Realize the Promise of Technology™.
It delivers a full spectrum of global technology and supply chain
services to businesses around the world. Deep expertise in technology
solutions, mobility, cloud, and supply chain solutions enables its
business partners to operate efficiently and successfully in the markets
they serve. Unrivaled agility, deep market insights and the trust and
dependability that come from decades of proven relationships, set Ingram
Micro apart and ahead. More at www.ingrammicro.com.

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