Paid Competitive Gaming: New Gaming Segment Poised for Explosive Growth, Growing 6X Faster Than the Overall Gaming Market
The gaming industry is witnessing the rise of an exciting new segment: Paid Competitive Gaming or PCG.
The gaming industry is witnessing the rise of an exciting new segment: Paid Competitive Gaming or PCG. A new report titled "Global Paid Competitive Gaming Report 2023" revealed that the PCG market is expected to reach $16 billion by 2024. With a CAGR of 31.9% from 2021 to 2024, it is growing 6X faster than the overall global mobile games market, which is forecast to reach $223 billion by 2024 at a 4.9% CAGR.
The report, a collaborative effort between Newzoo, the global leader in video game and gamer data, and MPL, chronicles the rise of the promising gaming segment and trends in this space. It is based on a consulting analysis by Newzoo and a customized research conducted by the company in 2022 on 24,562 respondents across 12 of the largest gaming markets.
The gaming industry has undergone a paradigm shift since the introduction of the pay-to-play model in the 1970s and the subsequent free-to-play model in the 2000s. Today, there are four distinct ways to monetize games: Subscription Services, Rewarded Ads, Play & Earn, and PCG.
“This shift highlights that publishers are embracing new and innovative models, while players are expecting new and inventive forms of interaction with their favorite games,” says Tony Habschmidt, Head of Consulting, Newzoo, adding, “PCG has become a burgeoning example of this, and focuses on offering players the ability to monetize their experiences with and through other players, opening up the potential to be rewarded for their skills. As new players are drawn to it from traditional forms of gaming and from adjacent entertainment realms like sports and social media, PCG will democratize and redefine the industry.”
PCG represents a novel competitive experience for everyday gamers, offering them myriad of opportunities to compete in low to high stakes skill-based games against other players worldwide, beyond traditional games. Real money prize pools allow players to monetize their gaming abilities, and effective skill-matching ensures a fair and competitive playing field for all participants.
Report Highlights:
Top PCG Markets
US, India, Mexico, UK and Germany are forecast to be the top markets for PCG. The United States, currently the largest gaming market in the world, is also leading the way in PCG, with an estimated value of $3 billion in 2021. It is projected to grow at a CAGR of 29.4%, reaching $6.6 billion by 2024 (representing 33% of the total mobile gaming market). India is the second largest PCG market and is projected to grow to $3.5 billion by 2024. India along with Mexico are the fastest growing PCG markets with a CAGR of 33.3% and 32.0%, respectively. The UK and Germany are growing at 21.9% and 20.6%, respectively.
Mobile will remain the dominant platform for gaming
Mobile is gaming’s biggest, fastest-growing segment, by player numbers and revenues. In 2021, the industry saw 2.8bn mobile gamers contributing over 50% of the global gaming revenue and is forecasted to grow to $113.0bn by 2024 with 3.1bn players. PC gaming had 1.4bn players in 2021, expected to rise to 1.5bn by 2024, and console gaming had 871mn players in 2021, projected to increase to 943 million in 2024. Cross-platform play is popular, with significant overlap between the platforms. Newzoo estimates that there will be over 3bn gamers globally by 2024.
Gamers who participate in paid competitive games display distinct behaviors that set them apart from traditional gamers:
- Skill gamers are more engaged than traditional gamers: Skill-based gamers spend more time playing mobile games (4.6 - 6.2 hours per week) and have more gaming apps installed (6.0 - 7.6 on average) than non-skill-based gamers (3.5 - 5.3 hours per week and 4.4 - 6.1 apps on average).
- High likelihood to play skill-based games for traditional gamers: A significant portion of traditional gamers (15-48%) are likely to play skill-based games in the future, and many of them are eager to start within a month.
- Gamers expect to increase their money spent on PCG in the long term: Indian gamers are the most likely to do so (58%), followed by gamers in the US and Brazil (both at 51%).
- Skill gaming is high-churn by nature but many players reactivate: Many churned players return within a year, particularly in Latin America and India, where almost half of the skill-based gamers plan to play such games in the coming three years.
Smartphone and 5G penetration will unlock new audiences
According to projections from Newzoo’s Global Games Market Report (April 2022 Update), the number of global smartphone users is expected to rise by 45% from 2.9 billion to 4.8 billion by 2024. This growth will be driven by affordable smartphones, especially Android devices, in emerging markets, providing a more accessible gateway to gaming. In addition, 5G technology's faster speeds will enhance gameplay and support cloud gaming. By 2024, approximately 2.4 billion, or 37.4%, of the projected 6.4 billion active smartphones will be 5G-ready.
About MPL:
Mobile Premier League (MPL) is the world's leading mobile eSports and digital gaming platform that allows users to participate in free as well as paid competitions across 60+ games in multiple categories, including fantasy sports, sports games, puzzle, casual and board games. Founded in 2018, MPL hosts hundreds of millions of tournaments a month and is trusted by over 90 million registered users across Asia, Europe, and North America. To learn more about MPL, please visit www.mpl.live.
About Newzoo
Newzoo is the global leader in video game and gamer data. With more than 15 years of experience and deep market expertise, it provides the data, tools, and guidance to help companies thrive in the games space. Its products include in-depth game-level data, gamer research, and global games market forecasts. It also offers bespoke services, including custom research and consulting. Newzoo's data is used by over 200 companies across the globe including the largest game developers and publishers, tech giants, and consumer brands.
About the Report
This is a global industry report on Paid Competitive Gaming, jointly produced by Newzoo and Mobile Premier League. The purpose of this report is to enrich the understanding of the Paid Competitive Gaming industry and foster collaborative discussions for the development of gaming. The main sources of the report include Newzoo Global Games Market Report (Apr 2022) & custom consumer research study conducted by Newzoo in 2022 on 24,562 respondents across 12 of the largest gaming markets: United States, India, Mexico, United Kingdom, Germany, France, Italy, Brazil, Taiwan, Philippines, Australia and Sweden.
View source version on businesswire.com: https://www.businesswire.com/news/home/20230325005016/en/