Franke+Fiorella creates new corporate brand for San Antonio-based Alamotape

As confusion between the organizations grew, management determined that creating a totally unique brand would be in the business' best interest.

Metadata
Provider: 
PR NewswirePR Newswire
Retrieved on: 
Thursday, February 25, 2021
Information
Tags: 
Marketing, Brand management, Product management, Business, Customer experience, Touchpoint, Brand, Franke
Geotags: 
Minnesota, Texas, MINNEAPOLIS, SAN ANTONIO, BRAND
Organisation: 
FRANKE+FIORELLA, ALAMOTAPE
Website: 
http://www.frankefiorella.com
Summary
Key Points: 
  • As confusion between the organizations grew, management determined that creating a totally unique brand would be in the business' best interest.
  • Franke+Fiorella developed everything from the brand strategy, messaging, logo and visual identity to a brand video, corporate website, stationary and printed communications.
  • Brand guidelines were created to extend the look and feel to all touchpoints online, offline and face-to-face.
  • Franke+Fiorella is a leading brand identity consultancy specializing in brand strategy and identity design for organizations in the education, agriculture, manufacturing, oral care and healthcare industries.




Franke+Fiorella creates new corporate brand for San Antonio-based Alamotape

MINNEAPOLIS, Feb. 25, 2021 /PRNewswire/ -- Minneapolis-based Franke+Fiorella has developed a new corporate identity for Alamotape, a San Antonio-based company that specializes in delivering custom, fine-tuned structural adhesive tapes and laminates used in a broad range of industries from automotive to aerospace. 

Franke+Fiorella creates corporate brand identity for San Antonio-based Alamotape

For years they were known as FLEXcon Industrial, part of the FLEXcon Holdings Trust. As confusion between the organizations grew, management determined that creating a totally unique brand would be in the business' best interest. The new name references their proximity to the Alamo, an iconic historic battle site from the 1800s, while also expressing what they do and the can-do spirit and tenacity that is evident throughout the organization. 

Franke+Fiorella developed everything from the brand strategy, messaging, logo and visual identity to a brand video, corporate website, stationary and printed communications. Brand guidelines were created to extend the look and feel to all touchpoints – online, offline and face-to-face. To aid in delivering on-brand experiences from Day One forward, we developed and delivered a brand training session that was shared with all employees.

Franke+Fiorella is a leading brand identity consultancy specializing in brand strategy and identity design for organizations in the education, agriculture, manufacturing, oral care and healthcare industries. Founded in Minneapolis in 1993 by Craig Franke and Deb Fiorella, Franke+Fiorella helps its Fortune 1000 clients develop new brands and reposition existing ones, adding significant value to their organizations' bottom lines. For more information, call 612.338.1700, email [email protected] or visit www.frankefiorella.com.­

Media Contact:
Deb Fiorella, President, Director of Strategy and Insights
612-746-3414 [email protected]

 

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SOURCE Franke+Fiorella



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