Ravi Sawhney Releases Second Groundbreaking Book on Design Innovation: "Psycho-Aesthics 2.0"
LOS ANGELES, May 7, 2024 /PRNewswire/ -- Industrial Designer and Founder of RKS Design, Ravi Sawhney, announces the release of his latest book, "Psycho-Aesthetics 2.0: Revolutionary Design and Innovation: Unleashing Disruption with a Proven Methodology." This seminal work builds on the foundational principles introduced in his first book, "Predictable Magic," which was followed by Harvard Business School as a case study and Harvard classroom exercise—an honor shared by only one other Industrial Design Firm globally.
- LOS ANGELES, May 7, 2024 /PRNewswire/ -- Industrial Designer and Founder of RKS Design, Ravi Sawhney, announces the release of his latest book, "Psycho-Aesthetics 2.0: Revolutionary Design and Innovation: Unleashing Disruption with a Proven Methodology."
- "Psycho-Aesthetics 2.0" explores the transformative power of Psycho-Aesthetics (P/A) across diverse sectors including business innovation, product design, brand development, and social commerce.
- "Design is more than aesthetics—it's about creating solutions that enhance the human experience," said Ravi Sawhney.
- "With 'Psycho-Aesthetics 2.0,' I offer a proven methodology for harnessing the potential of design thinking to produce groundbreaking and sustainable innovations."