Martech | Jotup

Taboola Signs Exclusive Deal with Foundry to Power Content Recommendations Across its Network of Consumer Sites Including Macworld, PCWorld, TechHive, Tech Advisor, and More

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Mercredi, mai 29, 2024

International Data Group, PC World, Partnership, TBLA, Tech Advisor, News, Consumer, Martech, Macworld, IDG, Social media, Foundry

Foundry is utilizing Taboola’s suite of products across its global digital Consumer properties, including Macworld, PCWorld, TechHive, Tech Advisor, PCWelt and M3.

Key Points:

Foundry is utilizing Taboola’s suite of products across its global digital Consumer properties, including Macworld, PCWorld, TechHive, Tech Advisor, PCWelt and M3.
Taboola aims to grow Foundry’s large audience, optimize user engagement, and drive revenue.
Foundry has implemented Taboola Feed , a seamlessly integrated feed that provides readers with personalized multi-format content recommendations for an engaging experience into the publisher’s family of news websites and article pages.
Taboola allows Foundry to provide personalized user experiences across these touchpoints, optimizing content recommendations to improve user engagement.

World CX Summit 2024: Steering the future of customer experience forward

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Jeudi, mai 16, 2024

This summit facilitates a robust exchange of ideas and sets the stage for strategic collaborations that will define the future of CX innovations in India and around the world.

Key Points:

This summit facilitates a robust exchange of ideas and sets the stage for strategic collaborations that will define the future of CX innovations in India and around the world.
Having brought together more than 15,000 CX thought leaders, innovators, specialists, and key stakeholders across 10 editions, the World CX Summit has solidified its position as a leading knowledge-sharing platform.
The World CX Summit will help brands further expedite the digital evolution of the economy by focusing on topics like improving CX strategy, amplifying CX through Martech, personalized CX with conversational AI and much more.
To book your tickets, visit: https://bit.ly/3Py6bL8
The 11th edition of the World CX Summit is brought to you by:

United Arab Emirates Embedded Finance Business Report 2024: Government Initiatives Create Favorable Regulatory Environment, Integrated Payment Gateways Fuel Expansion - Forecasts to 2029 - ResearchAndMarkets.com

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Lundi, mai 20, 2024

Embedded Finance industry in United Arab Emirates is expected to grow by 39.3% on annual basis to reach US$ 1.87 billion in 2024.

Key Points:

Embedded Finance industry in United Arab Emirates is expected to grow by 39.3% on annual basis to reach US$ 1.87 billion in 2024.
The embedded finance revenues in the country will increase from US$ 1.87 billion in 2024 to reach US$ 6.60 billion by 2029.
With over 75+ KPIs at the country level, this report provides a comprehensive understanding of embedded finance market dynamics, market size and forecast.
Market Drivers of United Arab Emirates Embedded Finance Market:
Strong Government Support: The UAE government actively promotes FinTech adoption through initiatives like Dubai Future and the Dubai International Financial Centre (DIFC).

Optimizely Reaches $400M ARR Milestone as Demand for Marketing Operation System Surges

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Mardi, mai 14, 2024

NEW YORK, May 14, 2024 /PRNewswire/ -- Optimizely, the leading digital experience platform (DXP) provider, announced today that it has surpassed $400 million in annual recurring revenue (ARR) after experiencing four consecutive quarters of double-digit growth. Originally known as Episerver, a leading CMS platform company that launched in 1994, Optimizely's composable solutions are trusted by thousands of companies globally, all with the mission of making marketers' lives better.

Key Points:

These efforts ultimately resulted in a landmark achievement – the launch of Optimizely One in late 2023.
"We are immensely grateful to our employees and partners, who have worked tirelessly to deliver the world's first operating system for marketers.
This ARR milestone coincides with a number of analyst recognitions since the launch of Optimizely One.
Optimizely is truly the operating system for marketing and the go-to choice for companies like Zoom, Shell, and American Express to drive digital transformation and business growth.

Collective Audience Appoints Award-Winning Digital Strategy Executive and Advertising Leader, Cary Tilds, to Advisor Collective

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Lundi, mai 6, 2024

Tilds is an award-winning digital advertising executive with 30 years of experience driving digital strategies, marketing, technology and innovation for Fortune 500 media giants that include WPP, Mindshare, Omnicom, and Ford Motor Company.

Key Points:

Tilds is an award-winning digital advertising executive with 30 years of experience driving digital strategies, marketing, technology and innovation for Fortune 500 media giants that include WPP, Mindshare, Omnicom, and Ford Motor Company.
“She brings to our growing Advisor Collective invaluable knowledge and insights gained from leading teams engaged across marketing, digital media and analytics, business intelligence and data strategies.
Tilds earlier served as SVP of digital strategy and SVP of corporate strategy at FordDirect, where she led its digital technology, analytics, business intelligence, and data strategy teams.
She is also founder and CEO of Cary Tilds Consulting, and was appointed to Google’s first customer advisor board.

COMPLY Enhances Executive Leadership Team with Appointments of Jeff Hilk as Chief Revenue Officer and Wendy Werve as Chief Market Officer

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Mercredi, mai 8, 2024

Jeff Hilk joins as Chief Revenue Officer (CRO) and Wendy Werve has been named Chief Market Officer (CMO).

Key Points:

Jeff Hilk joins as Chief Revenue Officer (CRO) and Wendy Werve has been named Chief Market Officer (CMO).
"Jeff and Wendy bring outstanding track records of success in scaling enterprise B2B SaaS businesses from single products to full solutions," said Michael J. Stanton, CEO of COMPLY.
As CRO, Hilk will spearhead COMPLY's revenue growth strategies and go-to-market execution across all customer segments from SMB to enterprise.
Werve joins as CMO with more than 20 years of marketing leadership experience at high-growth B2B and B2B2C SaaS and tech companies.

Cordial Accelerates Marketing Innovation with New Platform Capabilities for Seamless Integration, AI-Driven Personalization

Retrieved on:

Mercredi, mai 8, 2024

Realtor.com, AI, Love, Growth, SMS, Martech, Marketing, Enterprise, SAN, Sales

SAN DIEGO, May 8, 2024 /PRNewswire/ -- Cordial, the leading enterprise marketing platform that automates billions of data-driven emails, SMS and mobile app messages for companies like Tillys, Realtor.com and REVOLVE, has released a suite of new product enhancements designed to help brands accelerate marketing integration, optimize strategies based on business KPIs and leverage AI for customer understanding. These innovations empower marketers to enhance customer connections and improve efficiency and productivity.

Key Points:

As marketers grapple with increasingly complex tech stacks and AI adoption hurdles, Cordial's latest releases directly address these pain points.
With Enterprise organizations using 16 martech platforms and marketers growing increasingly fatigued by AI not delivering on its promise, brands require solutions that streamline connectivity and innovation.
"At Cordial, we understand the challenges of harmonizing innovation with operational realities," said Matt Howland , chief product and engineering officer at Cordial.
Cordial's Product Showcase includes enhancements to accelerate connectivity and marketing campaign success:
Universal Connector: Simplify integration between Cordial and third-party applications with bi-directional, real-time data streams.

80% Ecommerce Marketers Brace for Impact as Acquisition Costs Skyrocket: Netcore Cloud's Report Shows Way Forward

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Mercredi, mai 8, 2024

Cloud, Spend, Ecosystem, Commerce, Martech, MD, Workflow, Gen, Acquisition, Marketing, Growth, Strategic planning, Online shopping

Amid soaring customer acquisition costs and intense competition for consumer attention, this report delivers critical insights to help ecommerce and retail marketers navigate and succeed in a rapidly evolving landscape.

Key Points:

Amid soaring customer acquisition costs and intense competition for consumer attention, this report delivers critical insights to help ecommerce and retail marketers navigate and succeed in a rapidly evolving landscape.
Pratik Bhadra, CEO of North America at Netcore Cloud and Unbxd, states, "Retailers and ecommerce marketers are operating within an increasingly complex ecosystem.
The report uncovers several crucial trends impacting the industry:
80% of retail and ecommerce marketers report that rising customer acquisition costs will significantly impact their business operations in 2024, requiring a shift in strategic planning and resource allocation.
By adopting the advanced strategies detailed in Netcore Cloud's 'State of Ecommerce and Retail Marketing 2024' report, brands can enhance their marketing efficacy, optimize spending, and regain control over their growth trajectories.

GOOD MOOSE WELCOMES INDUSTRY VETERAN MARTIN CARNIGLIA AS HEAD OF ANALYTICS AND DATA SCIENCE

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Mardi, mai 7, 2024

IAB, McDonald's, PepsiCo, R/GA, Martech, Marketing, Mercado Libre, Growth, Entrepreneurship, Data, Nike, Digital transformation, Sol, DMA, Capital One, Havas, Analytics, Head, Samsung, Volume Three

NEW YORK, May 7, 2024 /PRNewswire/ -- Good Moose, the New York-based growth marketing agency, today announced the appointment of industry veteran Martin Carniglia to the role of Head of Analytics & Data Science, joining the agency's leadership team. Carniglia brings a wealth of experience to Good Moose, where he will spearhead the development of data-driven solutions for their diverse client portfolio. Reporting directly to Daniel Romano, CEO and Co-Founder of Good Moose, Carniglia will play a crucial role in accelerating the agency's data and measurement offering.

Key Points:

NEW YORK, May 7, 2024 /PRNewswire/ -- Good Moose , the New York-based growth marketing agency, today announced the appointment of industry veteran Martin Carniglia to the role of Head of Analytics & Data Science, joining the agency's leadership team.
Carniglia brings a wealth of experience to Good Moose, where he will spearhead the development of data-driven solutions for their diverse client portfolio.
Reporting directly to Daniel Romano, CEO and Co-Founder of Good Moose, Carniglia will play a crucial role in accelerating the agency's data and measurement offering.
"Bringing Martin onto our team is just another example of us adapting to the pivotal moment of growth Good Moose is currently in," said Romano.

The 2024 SMARTIES™ Awards: A Beacon of Excellence in Global Marketing

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Vendredi, mai 3, 2024

Social media, Martech, Worldwide, Gold, Marketing, WARC

NEW YORK, May 3, 2024 /PRNewswire/ -- MMA Global, a not-for-profit organization, dedicated to elevating marketing practices, is proud to announce that entries for the highly anticipated 2024 SMARTIES™ Awards are officially open.

Key Points:

NEW YORK, May 3, 2024 /PRNewswire/ -- MMA Global, a not-for-profit organization, dedicated to elevating marketing practices, is proud to announce that entries for the highly anticipated 2024 SMARTIES™ Awards are officially open.
With a focus on innovative solutions and measurable business impact, the program continually evolves to reflect the dynamic marketing landscape.
This fosters a collaborative environment where the world's brightest marketing minds come together to redefine the boundaries of marketing success.
Understanding the diverse landscape of marketing excellence, the SMARTIES™ program offers:
SMARTIES™ X Global Awards : The pinnacle of marketing achievement, recognizing the most exceptional campaigns from all corners of the globe.