Muck Rack and HERO Partner to Connect Journalists and PR Professionals
Free for users, HERO sends subscribers up to three emails a day featuring queries from journalists from various media outlets.
- Free for users, HERO sends subscribers up to three emails a day featuring queries from journalists from various media outlets.
- Muck Rack has a long-standing manual verification process conducted by its editorial team, in which journalists and outlets are vetted against its strict set of criteria.
- Queries from Muck Rack-verified journalists will be prioritized at the top of every HERO issue, signaling that those journalists are legitimate.
- It’s our aim to foster trust and build relationships between journalists and PR professionals, and we could think of no better partner than Peter and HERO to leverage Muck Rack verification.”
In time, Muck Rack will index HERO queries on its platform, alerting Muck Rack customers when one of their contacts has an active HERO query.