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Fubo Exceeds Audience Attention Benchmarks for Streaming Platforms and Linear TV According to Attention Data From TVision

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星期四, 五月 9, 2024

Professional Services, Entertainment, Advertising, Communications, Data Analytics, TV and Radio, FAST, T-Mobile US, CTV, Attention, SVP, Movement, WJZ, Multimedia, Ageing, CPG, Television

TVision, the company measuring every second of TV and CTV viewer engagement, and FuboTV Inc. (d/b/a Fubo) (NYSE: FUBO), the leading sports-first live TV streaming platform, today announced Fubo ads outperform average attention across CTV apps and linear, capturing more attention among 24-54 year olds than all other benchmarks.

Key Points:

TVision, the company measuring every second of TV and CTV viewer engagement, and FuboTV Inc. (d/b/a Fubo) (NYSE: FUBO), the leading sports-first live TV streaming platform, today announced Fubo ads outperform average attention across CTV apps and linear, capturing more attention among 24-54 year olds than all other benchmarks.
View the full release here: https://www.businesswire.com/news/home/20240509673752/en/
Among viewers aged 25-54, content on Fubo captured 33% more attention than cable and 70% more attention than typical vMVPD norms.
Among the same demo, content on Fubo captured 33% more attention than cable and 70% more attention than typical vMVPD norms.
The data shows Fubo is a strong investment for advertisers looking to connect with sports fans and beyond this year.”

Backlight Announces Availability of Zype Playout in AWS Marketplace

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星期三, 五月 1, 2024

Global media and entertainment technology company, Backlight, today announced that its cloud-based linear playout solution, Zype Playout is now available in AWS Marketplace, a digital catalog with thousands of software listings from independent software vendors (ISVs) that make it easy to find, test, buy, and deploy software that runs on Amazon Web Services (AWS).

Key Points:

Global media and entertainment technology company, Backlight, today announced that its cloud-based linear playout solution, Zype Playout is now available in AWS Marketplace, a digital catalog with thousands of software listings from independent software vendors (ISVs) that make it easy to find, test, buy, and deploy software that runs on Amazon Web Services (AWS).
With Zype Playout, AWS customers can now rapidly build and deliver streaming video channels through Backlight’s easy-to-use cloud-based platform.
Now that it is available in AWS Marketplace, customers will be able to easily extend their video workflows with Backlight’s robust cloud-playout solution.
“We are excited to be able to integrate Backlight’s solution in a deeper way via AWS Marketplace.”
Learn more about Zype Playout in AWS Marketplace and how to deploy it, here .

Parks Associates at NAB: US Households Report Consuming 43.5 Hours Of Video Per Week Across All Viewing Devices

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星期一, 四月 15, 2024

Internet, Interview, AVOD, Computer, FAST, Research, Smartphone, Mobile, SVOD, Tablet, TVOD, WJZ, Viewer, NAB, Television

DALLAS, April 15, 2024 /PRNewswire/ -- At NAB today, Parks Associates released new research, The Viewer Journey: Navigating Streaming Options, revealing US Internet households now consume 43.5 hours of video per week on average across all viewing devices, an increase of more than six hours from 37.2 hours in 2020. Additionally, 61% of households watch paid streaming services on a TV set, consuming an average of 7.5 hours per week of content from these services.

Key Points:

Additionally, 61% of households watch paid streaming services on a TV set, consuming an average of 7.5 hours per week of content from these services.
The Viewer Journey: Navigating Streaming Options examines how viewers navigate to video content across broadcast, traditional pay TV, and streaming video models, including SVOD, AVOD/FAST, TVOD, and vMVPD (streaming TV) services.
"Video-viewing households report watching on average more than 21 hours per week on a TV, accounting for half of their viewing hours," said Sarah Lee , Research Analyst, Parks Associates.
"Video consumption on a cell phone continues to rise—excluding social video sources, US internet households spend 6.5 hours per week watching video a smartphone and 3.9 hours on a tablet.

Pixalate Releases Q4 2023 Global vMVPD Ad Spend & Invalid Traffic (IVT) Trends Reports for Apple TV, Roku, Samsung Smart TV, and Amazon Fire TV: Apple TV IVT Rates on Non-vMVPD Apps Are 184% Higher than vMVPD Apps

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星期一, 三月 25, 2024

Smart TV, Amazon Fire TV, Connected, Privacy, CTV, Roku, Research, Mobile advertising, Apple TV, WJZ, Samsung Electronics

LONDON, March 25, 2024 (GLOBE NEWSWIRE) -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q4 2023 vMVPD Traffic Analysis Reports for apps across the Apple TV, Roku, Samsung Smart TV, and Amazon Fire TV CTV app stores.

Key Points:

LONDON, March 25, 2024 (GLOBE NEWSWIRE) -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q4 2023 vMVPD Traffic Analysis Reports for apps across the Apple TV, Roku, Samsung Smart TV, and Amazon Fire TV CTV app stores.
To compile the research, Pixalate’s data science team reviewed 6+ billion global open programmatic advertising transactions across more than 13,000 CTV Bundle IDs mapped to over 6,000 unique CTV apps in Q4 2023.
Top grossing vMVPD apps by CTV device - based on estimated open programmatic ad spend in Q4 2023, as measured by Pixalate:

Super Bowl Sunday Sets Records, Streaming Climbs to Six-Month High, according to Nielsen's February 2024 Report of The Gauge™

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星期二, 三月 19, 2024

NBA All-Star Game, TruTV, The Roku Channel, Growth, Netflix, Sport, Cable, NCIS, Pluto TV, History, Saturday Night, WJZ, News, Grey's Anatomy, Roku, MVPD, Super Bowl, TNT, CBS, TBS, FBI, FAST, NBA, Linearity, Grammy Awards, Television

due in part to carrying a livestream of CBS' Super Bowl broadcast, as well as from the 1.2 billion viewing minutes captured by Halo.

Key Points:

due in part to carrying a livestream of CBS' Super Bowl broadcast, as well as from the 1.2 billion viewing minutes captured by Halo.
On Super Bowl Sunday, however, the broadcast category made up over 43% of total TV usage, led by Super Bowl LVIII on CBS which generated nearly 30 billion viewing minutes alone.
Linear (live TV) streaming via MVPD and vMVPD apps represented 6.2% of total television usage in February.
Linear streaming is included in the appropriate broadcast or cable category, and is not included in the streaming category.

Parks Associates: 61% of Households Who Churned from a Video Streaming Service Think They Are Spending Too Much on Streaming Services

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星期二, 二月 20, 2024

TVOD, WJZ, Fox Corporation, 2005 in television, Internet, Churn, NPS, Frustration, Viewer, ESPN, Interview, SVOD, Warner Bros. Discovery, OTT

DALLAS, Feb. 20, 2024 /PRNewswire/ -- Parks Associates' just-published consumer study, The Viewer Journey: Navigating Streaming Options, finds churn remains a persistent problem for video streaming services, with cost and trouble finding content the leading drivers. Among the 48% of US internet households that cancelled a streaming video service in the past 12 months, 61% feel they are spending too much on these services. Fifty-seven percent admit switching between services when they can't find anything to watch, while 50% expressed frustration when a favorite show is cancelled or removed from a service.

Key Points:

Among the 48% of US internet households that cancelled a streaming video service in the past 12 months, 61% feel they are spending too much on these services.
"But consumers are not excited by the many service choices—more than half of households who recently churned feel there are too many streaming options to choose from.
Parks Associates' data from Q3 2023 show that households subscribe to 5.8 services on average, while 29% subscribe to more than eight.
The Viewer Journey: Navigating Streaming Options examines the viewer journey for accessing desired video content across broadcast, traditional pay-TV, and the many over-the-top (OTT) streaming video service models, including SVOD, AVOD/FAST, TVOD and vMVPD (streaming TV) services.

DISH Media Partners with PubMatic to Accelerate Programmatic Demand for SLING TV

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星期四, 二月 15, 2024

Online, WJZ, SSP, SSPS, Media, ROI, Partnership, FS1, SATS, CTV, TNT, TBS, Dentsu, ESPN, NFL Network, Summer Olympic Games, NFL, Television

SLING TV and PubMatic’s new partnership comes as more consumers seek ad supported streaming providers as a primary means for engaging with TV content.

Key Points:

SLING TV and PubMatic’s new partnership comes as more consumers seek ad supported streaming providers as a primary means for engaging with TV content.
The partnership enables DISH Media to access PubMatic’s growing list of supply path optimization partners, which collectively make up over 45% of all activity on the PubMatic platform.
"We are strategically expanding our partnerships with SSPs to amplify scale and flexibility for our buyers,” said Andrew Tint, head of programmatic partnerships, DISH Media.
“We are excited to partner with DISH Media to offer our advertisers access to the valuable inventory on SLING and enable them to tap into rich targeting signals to drive their campaign objectives.”

Broadcast Ascends Again in October on Strength of Sports Viewership, according to Nielsen's Report of The Gauge™

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星期二, 十一月 21, 2023

The broadcast sports genre was up again in October (+15%) after recording a massive 360% monthly increase in September.

Key Points:

The broadcast sports genre was up again in October (+15%) after recording a massive 360% monthly increase in September.
Sports viewing, which was boosted most notably by NFL games and the MLB World Series, made up nearly 30% of all broadcast viewership.
In October 2022 by comparison, the sports genre made up 25% of the broadcast category, while the drama genre led with nearly 27%.
Also on a year-over-year basis, broadcast viewership was down by 5.6%, and the category has lost 1.4 share points.

PARAMOUNT GLOBAL AND SINCLAIR, INC. ANNOUNCE CBS TELEVISION NETWORK AFFILIATION AGREEMENTS

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星期五, 十月 27, 2023

WWMT, SBGI, Showtime, KIMA, KRCG, WTVH, WJZ, WSBT, KTVL, KDBC, KFDM, KBAK, WPEC, WHP, Television, KBOI, WKRC, KUTV, KHQA, KTVO, KEYE, CBS, WRGB, KVAL, MVPD, KGAN, WGME, WGFL, KPTH, Paramount

NEW YORK and BALTIMORE, Oct. 27, 2023 /PRNewswire/ -- Paramount (NASDAQ: PARA; PARAA) and Sinclair, Inc. (NASDAQ: SBGI) ("Sinclair"), today announced comprehensive, multi-year distribution agreements across all 21 CBS network affiliations for Sinclair stations, including six top-50 market affiliates, KUTV in Salt Lake City, UT, KEYE in Austin, TX, WKRC in Cincinnati, OH, WPEC in West Palm Beach, FL, WWMT in Grand Rapids, MI and WHP in Harrisburg, PA. Additionally, Paramount reached an agreement to renew the affiliation of WTVH in Syracuse, NY and WGFL in Gainesville, FL, stations to which Sinclair provides services.

Key Points:

NEW YORK and BALTIMORE, Oct. 27, 2023 /PRNewswire/ -- Paramount (NASDAQ: PARA; PARAA) and Sinclair, Inc. (NASDAQ: SBGI) ("Sinclair"), today announced comprehensive, multi-year distribution agreements across all 21 CBS network affiliations for Sinclair stations, including six top-50 market affiliates, KUTV in Salt Lake City, UT, KEYE in Austin, TX, WKRC in Cincinnati, OH, WPEC in West Palm Beach, FL, WWMT in Grand Rapids, MI and WHP in Harrisburg, PA. Additionally, Paramount reached an agreement to renew the affiliation of WTVH in Syracuse, NY and WGFL in Gainesville, FL, stations to which Sinclair provides services.
Sinclair is one of the largest operators of CBS affiliates, and the 23 markets combined reach 8% of the U.S. audience serving over 10 million television households.
Sinclair's CBS affiliates will remain locally available to subscribers of Paramount+ with Showtime and will continue to be widely distributed across traditional MVPD and vMVPD platforms.
The agreement consists of renewals for the following CBS affiliates: WRGB in Albany, NY; KEYE in Austin, TX; KBAK in Bakersfield, CA; KFDM in Beaumont, TX; KBOI in Boise, ID; KGAN in Cedar Rapids, IA; WKRC in Cincinnati, OH; KRCG in Columbia, MO; KDBC in El Paso, TX; KVAL in Eugene, OR; WGFL in Gainesville, FL; WWMT in Grand Rapids, MI; WHP in Harrisburg, PA; KTVL in Medford, OR; KTVO in Ottumwa, IA; WGME in Portland, ME; KHQA in Quincy, IL; KUTV in Salt Lake City, UT; KPTH in Sioux City, IA; WSBT in South Bend, IN; WTVH in Syracuse, NY; WPEC in West Palm Beach, FL; and KIMA in Yakima, WA.

Pixalate's vMVPD Q2 2023 Traffic Analysis Reports: 70%+ of Global Open Programmatic CTV Ad Spend Goes to vMVPD Apps

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星期三, 十月 18, 2023

Samsung Electronics, WJZ, CTV, Smart TV, Rok, Sling TV, Connected, IVT, Virtual, Privacy, Mobile advertising, Amazon Fire TV, Samsung, Mobile phone, Food delivery, Roku

LONDON, Oct. 18, 2023 /PRNewswire/ -- Pixalate, the global market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q2 2023 vMVPD Traffic Analysis Reports for Roku, Samsung, and Amazon Fire TV devices. vMVPD (Virtual MultiChannel Video Programming Distributor) applications are designed to bundle TV channels into cost-effective "skinny bundles." The report examines vMVPD apps - such as Sling TV and XUMO - to surface programmatic advertising-related insights across leading CTV devices, including Roku, Samsung Smart TV, and Amazon Fire TV.

Key Points:

vMVPD (Virtual MultiChannel Video Programming Distributor) applications are designed to bundle TV channels into cost-effective "skinny bundles."
The report examines vMVPD apps - such as Sling TV and XUMO - to surface programmatic advertising-related insights across leading CTV devices, including Roku, Samsung Smart TV, and Amazon Fire TV.
In order to provide insights for our vMVPD report series - including specific reports for Roku apps, Amazon Fire TV apps, and Samsung Smart TV apps, Pixalate conducted a thorough review of over seven billion global open programmatic advertising transactions across more than 14 thousand CTV Bundle IDs mapped to over six thousand unique CTV apps in the second quarter of 2023.
Roku sees 2.3x higher IVT rates on non-vMVPD apps (12.4% vs. 5.6% IVT)
Samsung sees 1.5x higher IVT rates on non-vMVPD apps (4.9% vs. 3.3% IVT)
Amazon Fire TV non-vMVPD apps have 1.9x higher IVT rates (20.3% vs. 10.5% IVT)
Top grossing vMVPD apps by CTV device: