Pixalate Releases Top 8 Samsung Connected TV (CTV) Ad Fraud Types in Q1 2024: ‘Bundle ID’ Spoofing is No. 1, Accounts for 43% of Invalid Traffic (IVT)
LONDON, April 26, 2024 (GLOBE NEWSWIRE) -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Top 8 Samsung Smart TV Connected TV (CTV) Ad Fraud Types in Q1 2024 .
- LONDON, April 26, 2024 (GLOBE NEWSWIRE) -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Top 8 Samsung Smart TV Connected TV (CTV) Ad Fraud Types in Q1 2024 .
- Pixalate also released Amazon Fire TV , Apple TV , and Roku versions of the report.
- The report covers invalid traffic (IVT) and ad fraud across CTV app stores, including the number of distinct apps impacted.
- IVT types are rated most common according to the share of invalid traffic within each CTV app store.