Smart TV

Pixalate Releases Top 100 Connected TV (CTV) Bundle ID Rankings For Global Open Programmatic Advertising on Roku, Amazon Fire TV, Samsung Smart TV, and Apple TV in April 2024

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星期四, 五月 9, 2024
Smart TV, Advertising, LATAM, IVT, Mobile advertising, CTV, Confusion, Roku, Privacy, IDS, Amazon Fire TV, Apple TV, Channel, ID, API, Connected, Samsung

LONDON, May 09, 2024 (GLOBE NEWSWIRE) -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the April 2024 Top 100 Most Popular Bundle IDs for Open Programmatic Connected TV (CTV) Advertising.

Key Points: 
  • LONDON, May 09, 2024 (GLOBE NEWSWIRE) -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the April 2024 Top 100 Most Popular Bundle IDs for Open Programmatic Connected TV (CTV) Advertising.
  • The list includes the global top 100 most popular Bundle IDs for open programmatic advertising across the most popular CTV platforms including Roku, Amazon Fire TV, Samsung, and Apple TV.
  • The rankings are based on global open programmatic advertising data, as measured by Pixalate.
  • Pixalate’s Bundle ID to App Store ID mapping APIs can help by consistently handling Bundle IDs, ensuring accurate tracking, measurement, and reporting.

Xtreme One Entertainment Teams With TrillerTV to Stream XFC Events for 8 Million+ Registered Users Worldwide

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星期四, 五月 9, 2024
CMO, MMA, Partnership, Smart TV, PFL, OTT, UFC, XFC, Veteran, Nightclub

“Building off the success of XFC50, we’re pleased to team up with TrillerTV and secure a broadcast agreement for the next year of XFC events,” said Doug Kuiper, President of Xtreme One Entertainment.

Key Points: 
  • “Building off the success of XFC50, we’re pleased to team up with TrillerTV and secure a broadcast agreement for the next year of XFC events,” said Doug Kuiper, President of Xtreme One Entertainment.
  • “Fans can watch TrillerTV from any device, anywhere, and the platform is a recognized leader in combat sports streaming.
  • TrillerTV and XFC are offering an early-purchase discount for XFC Grand Prix II of $19.99 if purchased by May 29, 2024, and then $24.99 following.
  • “XFC is a top MMA brand that features compelling fighters in their events,” said TrillerTV CMO Kim Hurwitz.

Pixalate Releases Q1 2024 Connected TV (CTV) Ad Supply Chain Trends Report for Roku, Amazon Fire TV, Apple TV and Samsung TV: $4.4 Billion in Global Estimated Open Programmatic CTV Ad Spend in Q1 2024 as APAC (+43% YoY) & LATAM (+60%) Surge

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星期三, 五月 8, 2024
Smart TV, Yoy, LATAM, IVT, Research, Mobile advertising, Human, CTV, Samsung Electronics, Roku, Privacy, Amazon Fire TV, SOV, Apple TV, Hulu, Connected, Mobile phone

LONDON, May 08, 2024 (GLOBE NEWSWIRE) -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q1 2024 Global Connected TV (CTV) Ad Supply Chain Trends Report.

Key Points: 
  • LONDON, May 08, 2024 (GLOBE NEWSWIRE) -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q1 2024 Global Connected TV (CTV) Ad Supply Chain Trends Report.
  • In addition to the Global report, Pixalate also released North America , APAC , EMEA , and LATAM versions of the report.
  • The reports comprehensively analyze the state of open programmatic CTV advertising across North America, Asia-Pacific (APAC), Europe, the Middle East and Africa (EMEA), and Latin America (LATAM) between January 2024 and March 2024.
  • The report covers various aspects such as CTV ad spend trends by global region, CTV device market share trends, invalid traffic trends (IVT, including ad fraud).

Nexxen to Announce First Quarter 2024 Financial Results on May 20, 2024

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星期三, 五月 8, 2024
Webcast, Conference call, Smart TV, Conference, Connected, CTV, Video game

NEW YORK, May 08, 2024 (GLOBE NEWSWIRE) -- Nexxen International Ltd. (AIM/NASDAQ: NEXN) (“Nexxen” or the “Company”), a global, unified advertising technology platform with deep expertise in video and Connected TV ("CTV"), will release its financial results for the first quarter ended March 31, 2024 before the U.S. market opens on Monday, May 20, 2024.

Key Points: 
  • NEW YORK, May 08, 2024 (GLOBE NEWSWIRE) -- Nexxen International Ltd. (AIM/NASDAQ: NEXN) (“Nexxen” or the “Company”), a global, unified advertising technology platform with deep expertise in video and Connected TV ("CTV"), will release its financial results for the first quarter ended March 31, 2024 before the U.S. market opens on Monday, May 20, 2024.
  • The Company will host a webcast and conference call at 6:00 AM PT / 9:00 AM ET / 2:00 PM BST on the same date to discuss its financial results and outlook.
  • Nexxen International First Quarter Ended March 31, 2024 Earnings Webcast and Conference Call

Collective Audience Appoints Award-Winning Digital Strategy Executive and Advertising Leader, Cary Tilds, to Advisor Collective

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星期一, 五月 6, 2024
DLT, WPP plc, DMR, Interactive Advertising Bureau, WPP, Intelligence, SVP, MNTN, Television, Mind share, Advertising, Connected, Digital technology, Machine learning, Publication, AOL, API, Smart TV, Omnicom Group, Blockchain, Reality–virtuality continuum, Marketing, Ford Motor Company, Woman, Collective, IAB, Medialink, Adtech (company), Martech, Panel, NFT, UC

Tilds is an award-winning digital advertising executive with 30 years of experience driving digital strategies, marketing, technology and innovation for Fortune 500 media giants that include WPP, Mindshare, Omnicom, and Ford Motor Company.

Key Points: 
  • Tilds is an award-winning digital advertising executive with 30 years of experience driving digital strategies, marketing, technology and innovation for Fortune 500 media giants that include WPP, Mindshare, Omnicom, and Ford Motor Company.
  • “She brings to our growing Advisor Collective invaluable knowledge and insights gained from leading teams engaged across marketing, digital media and analytics, business intelligence and data strategies.
  • Tilds earlier served as SVP of digital strategy and SVP of corporate strategy at FordDirect, where she led its digital technology, analytics, business intelligence, and data strategy teams.
  • She is also founder and CEO of Cary Tilds Consulting, and was appointed to Google’s first customer advisor board.

LG Ad Solutions Will Adopt Unified ID 2.0, Empowering Advertisers to Utilize Their First-Party Data at Scale

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星期四, 五月 9, 2024
Content Marketing, Data Management, Consumer Electronics, Technology, Public Relations, Investor Relations, Audio, Video, Marketing, Advertising, Communications, TV and Radio, Artificial Intelligence, Media, Entertainment, Digital Marketing, Internet, The Trade Desk, Partnership, Smart TV, Business development, Trade, LG, CTV, Unified, Privacy, UID

LG Ad Solutions, a global leader in Connected TV (CTV) and cross-screen advertising, announced that it has initiated the integration of the Unified ID 2.0 solution (UID2).

Key Points: 
  • LG Ad Solutions, a global leader in Connected TV (CTV) and cross-screen advertising, announced that it has initiated the integration of the Unified ID 2.0 solution (UID2).
  • This groundbreaking solution will enable advertisers to leverage their first-party data across LG’s extensive audience network in a privacy-conscious manner, enhancing advertising effectiveness.
  • Initially developed by demand side platform The Trade Desk, Unified ID 2.0 is an identifier that is pioneering the new identity fabric of the open internet.
  • By leveraging UID 2.0, advertisers can deliver more relevant and personalized advertising experiences to consumers while adhering to privacy regulations.

The Trade Desk Reports First Quarter 2024 Financial Results

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星期三, 五月 8, 2024
Marketing, Data Management, Advertising, Digital Marketing, Communications, Technology, Other Communications, SSO, Partnership, CTV, DISH TV, Privacy, ID, GAAP, Disclosure, The Trade Desk, Cox Media Group, Internet, TF1, Times Internet, Roku, Vizio, OTT, Peafowl, Telephone, Smart TV, Trade, EPS, Dilution, The Walt Disney Company, Paris Olympics, Depreciation, Sling TV, Regulation Fair Disclosure, The Times of India, Support, Regulation, NBCUniversal, Adjustment, Video game

NBCUniversal announced that, for the first time, the 2024 Paris Olympic Games inventory on Peacock will be available to buy programmatically via The Trade Desk.

Key Points: 
  • NBCUniversal announced that, for the first time, the 2024 Paris Olympic Games inventory on Peacock will be available to buy programmatically via The Trade Desk.
  • The Trade Desk is expanding its OpenPath technology in CTV with Vizio and Cox Media Group, among other publishers, trading their CTV inventory on the platform.
  • We expect the variability of the above charges could have a significant and potentially unpredictable impact on our future U.S. GAAP financial results.
  • Accordingly, investors should monitor these channels in addition to The Trade Desk’s press releases, SEC filings, public conference calls and webcasts.

Bowling Center Television (BCTV) & TikTok Join Forces in New Content Partnership

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星期三, 五月 8, 2024
DOOH, Airport, Environment, Creativity, Partnership, Television, Smart TV, BCTV, Life, CTV

NEW YORK, May 8, 2024 /PRNewswire-PRWeb/ -- Bowling Center Television (BCTV), a leading digital-out-of-home/Connected TV (DOOH/CTV) television network, announced today a content partnership with TikTok as part of TikTok's Out of Phone initiative.

Key Points: 
  • NEW YORK, May 8, 2024 /PRNewswire-PRWeb/ -- Bowling Center Television (BCTV), a leading digital-out-of-home/Connected TV (DOOH/CTV) television network, announced today a content partnership with TikTok as part of TikTok's Out of Phone initiative.
  • By tapping into the immersive nature of TikTok content, BCTV is set to cater to the evolving interests of its audience, bringing the excitement of TikTok into the "out of phone environment" of bowling centers.
  • The joint-sales initiative between BCTV and TikTok will also facilitate meaningful advertising opportunities for TikTok ads to be featured on BCTV.
  • Cliff Kaplan, Chairman of Bowling Center Television, expressed enthusiasm about the collaboration, stating, "We're thrilled that TikTok recognizes the power of BCTV and the scale of our audience across bowling centers.

Play.Works Brings the Beloved Classic PAC-MAN to Connected TV Platforms

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星期三, 五月 8, 2024
Roku, Doodle Jump, Smart TV, Connected, CTV, Video game

LONDON, May 8, 2024 /PRNewswire/ -- Play.Works, the leading provider of games and video content for Connected TV (CTV), is thrilled to announce the launch of the iconic arcade game PAC-MAN. The timeless classic from Bandai Namco Entertainment Inc., is now available on Roku and will be introduced to additional CTV platforms later this year.

Key Points: 
  • The timeless classic from Bandai Namco Entertainment Inc., is now available on Roku and will be introduced to additional CTV platforms later this year.
  • PAC-MAN, and all Play.Works games, are built from the ground-up in the Play.Works CTV games framework and designed to be used with a TV remote.
  • The addition of this arcade classic further expands the company's ever-growing catalog of CTV games, including: Tetris®, Wheel of Fortune, Doodle Jump & over a hundred plus favorites.
  • "We're thrilled to bring this classic epic game to people's living rooms, to expose this classic to a whole new generation of future fans," said Jonathan Boltax, CEO of Play.Works.

SNN Inc. Selects Sabio Holdings To Power Its Global Financial Media Networks' Streaming Apps, Plus Enable Exclusive Content, Informative Interviews and Consumer Audience Research

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星期二, 四月 30, 2024
Science, SNN, Smart TV, Capital, News, AI, Machine learning, Fortune 500, Partnership, Research, Sabio, Television, CTV, Entrepreneurship, Data, Algorithm, Publishing

TORONTO, April 30, 2024 /PRNewswire/ -- Sabio Holdings Inc. (TSXV: SBIO) (OTCQX: SABOF) (the "Company" or "Sabio"), a California-based ad-tech company that specializes in delivering highly targeted ads, insights and services in the fastest growing segment in advertising ad-supported streaming to top Fortune 100 brands, today announced a streaming app partnership with SNN Inc., a global multimedia financial news portal covering the Nano, Micro, and Small-Cap markets. Sabio will leverage its complete end-to-end tech stack to power the SNN media network's streaming apps.

Key Points: 
  • Sabio will leverage its complete end-to-end tech stack to power the SNN media network's streaming apps.
  • "As the number of consumers getting their news and information from ad-supported streaming apps continues to grow exponentially, we are excited to partner with SNN to help them bring exclusive financial content, informative interviews and research to consumers globally," said Joe Camacho, Sabio Holdings' Co-Founder.
  • Sabio's proprietary tech stack is an end-to-end solution engineered to reach, engage, and validate Connected TV (CTV) viewing audiences.
  • This unique dataset positions Sabio and its App Science division to bridge gaps compared to conventional measurement providers.