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KINESSO Names Tom Amies-Cull as Global Chief Operating Officer and Amie Owen as Global Chief Growth Officer of KINESSO Commerce

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星期三, 五月 8, 2024

Software, Networks, Media, Data Management, Electronic Commerce, Technology, Digital Marketing, Public Relations, Investor Relations, Marketing, Advertising, Communications, Content Marketing, Dentsu, Commerce, IPG

KINESSO , IPG Mediabrands’ centralized tech and data unit, today announced Tom Amies-Cull as Global Chief Operating Officer of KINESSO and Amie Owen as Global Chief Growth Officer of KINESSO Commerce.

Key Points:

KINESSO , IPG Mediabrands’ centralized tech and data unit, today announced Tom Amies-Cull as Global Chief Operating Officer of KINESSO and Amie Owen as Global Chief Growth Officer of KINESSO Commerce.
“The complexity of the media industry continues to grow exponentially, our clients constantly find themselves in unchartered territory.
We want to provide them with the expertise and confidence that they are doing what’s best for their business at every turn,” said Jarrod Martin, Global CEO, KINESSO.
“It’s a privilege to move into this new role, where I can create a supercharged Commerce solution across all IPG Mediabrands clients.”

Merkle Expands Global Footprint in Latin America, Accelerating Clients' Growth Through Experience

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星期三, 五月 8, 2024

CXM, CX, News, Dentsu, Business, Pernod Ricard, Intelligence, Environment, Growth, Airline

COLUMBIA, Md., May 8, 2024 /PRNewswire/ -- Merkle, dentsu's leading technology-enabled, data-driven customer experience management (CXM) company, today announced it is scaling its global footprint in Latin America. Merkle works with the world's leading brands to enable experience transformation resulting in business growth and long-term customer value. Companies in Latin America understand the importance of prioritizing CXM initiatives to deliver on evolving customer expectations.

Key Points:

COLUMBIA, Md., May 8, 2024 /PRNewswire/ -- Merkle, dentsu's leading technology-enabled, data-driven customer experience management (CXM) company, today announced it is scaling its global footprint in Latin America.
Merkle works with the world's leading brands to enable experience transformation resulting in business growth and long-term customer value.
Companies in Latin America understand the importance of prioritizing CXM initiatives to deliver on evolving customer expectations.
"In the next decade, brands that excel in experience will outperform the market," said Pete Stein, Global President of Merkle and Global CXM Practice Leader at dentsu.

Merkle Expands Global Footprint in Latin America, Accelerating Clients' Growth Through Experience

Retrieved on:

星期三, 五月 8, 2024

CXM, CX, News, Dentsu, Business, Pernod Ricard, Intelligence, Environment, Growth, Airline

COLUMBIA, Md., May 8, 2024 /PRNewswire/ -- Merkle, dentsu's leading technology-enabled, data-driven customer experience management (CXM) company, today announced it is scaling its global footprint in Latin America. Merkle works with the world's leading brands to enable experience transformation resulting in business growth and long-term customer value. Companies in Latin America understand the importance of prioritizing CXM initiatives to deliver on evolving customer expectations.

Key Points:

COLUMBIA, Md., May 8, 2024 /PRNewswire/ -- Merkle, dentsu's leading technology-enabled, data-driven customer experience management (CXM) company, today announced it is scaling its global footprint in Latin America.
Merkle works with the world's leading brands to enable experience transformation resulting in business growth and long-term customer value.
Companies in Latin America understand the importance of prioritizing CXM initiatives to deliver on evolving customer expectations.
"In the next decade, brands that excel in experience will outperform the market," said Pete Stein, Global President of Merkle and Global CXM Practice Leader at dentsu.

New TAIWAN Tourism Brand Communicate Globally: TAIWAN - Waves of Wonder

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星期二, 五月 7, 2024

Sea, Rejuvenation, Transport, Travel, Heart, Tourism, Dentsu, Golden Bell Awards, Mountain, The Heart of Asia, Government

TAIPEI, May 7, 2024 /PRNewswire/ -- On May 6, 2024, the Taiwan Tourism Administration officially unveiled the Taiwan Tourism Brand Version 3.0 called "TAIWAN – Waves of Wonder".

Key Points:

TAIPEI, May 7, 2024 /PRNewswire/ -- On May 6, 2024, the Taiwan Tourism Administration officially unveiled the Taiwan Tourism Brand Version 3.0 called "TAIWAN – Waves of Wonder".
Since 2011, the Taiwan Tourism Administration has been promoted internationally under the brand "Taiwan – The Heart of Asia," successfully creating the image of the heart of Asia.
After 13 years and overcoming the challenges of the pandemic, the Taiwan Tourism Administration is launching its new brand "TAIWAN – Waves of Wonder" in 2024.
The New Taiwan Tourism Brand Version 3.0 can be described as a convergence of top talents from various industries in Taiwan, shining brightly with their collective efforts.

CLIF BAR Launches "The Most Important Ingredient is You" Integrated Ad Campaign

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星期一, 五月 6, 2024

Partnership, Social media, Sport, Love, Dentsu, Athlete

EMERYVILLE, Calif., May 6, 2024 /PRNewswire/ -- Today, CLIF BAR announced the launch of a new integrated advertising campaign, "The Most Important Ingredient is You." In addition to using great tasting, wholesome, sustainably sourced ingredients in its bars – like organic rolled oats – CLIF aims to make a deeper personal connection to consumers through the new program, highlighting how its products help fuel individual actions and accomplishments.

Key Points:

EMERYVILLE, Calif., May 6, 2024 /PRNewswire/ -- Today, CLIF BAR announced the launch of a new integrated advertising campaign, "The Most Important Ingredient is You."
The creative elements are inspired by interviews with real CLIF BAR lovers, who said that while they rely on CLIF to fuel them to engage in activities they love, in the end what matters most is the passion to "get out there and try.
With this new campaign, CLIF aims to put the individual in the spotlight, stating that people are the ones who turn the energy bar's goodness into greatness.
"'The Most Important Ingredient is You' champions the individual as an integral part of every CLIF-fueled activity, whether it's going for a hike, taking a spin on a bike, or playing pick-up basketball," said Brooke Donberg, Director of Partnerships and Activation at CLIF BAR.

Merkle and Celebrus launch CXM Signals, a world-first solution enabling brands to harvest first-party data and deliver exceptional experiences

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星期四, 五月 2, 2024

CXM, Dentsu, Depreciation, NLP, Machine learning, Partnership, Investment, Natural language processing, Sales

CXM Signals is an innovative new solution that will enable businesses to harvest first-party data for improved customer experiences to drive efficiencies.

Key Points:

CXM Signals is an innovative new solution that will enable businesses to harvest first-party data for improved customer experiences to drive efficiencies.
Available immediately to customers, the new solution enables real-time, comprehensive data access across devices, domains, and channels to provide identity resolutions.
Merkle and Celebrus recognised industry pain-points when it came to digital data access which resulted in incomplete customer profiles.
Bill Bruno, CEO at Celebrus, said: "Celebrus has made it our mission to improve the relationships between brands and consumers via better data.

OAAA REVEALS WINNERS OF 82ND ANNUAL OBIE AWARDS, DUNKIN' NAMED AS NEWEST OBIE HALL OF FAME INDUCTEE

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星期三, 五月 1, 2024

NEW YORK, May 1, 2024 /PRNewswire/ -- The Out of Home Advertising Association of America (OAAA), the leading trade group representing the entire out of home (OOH) advertising industry, today announced the winners of the 82nd annual OBIE Awards. For the past eight decades, the prestigious OBIE Awards have been synonymous with creative excellence, shining a light on the most creative and innovative work across the out of home space and signaling the future for the industry.

Key Points:

The OBIE Awards were co-hosted by OAAA's EVP of Strategy & Growth Jeff Jan and Digital Prophet & Industry Luminary David Shing.
The awards were presented during an in-person ceremony held at the 2024 OOH Media Conference in Carlsbad, CA.
Winners were revealed across five tiers: Platinum, Gold, Silver, Bronze, and Craft, along with recipients of a new Student OBIE Awards and the OBIE Hall of Fame.
This year's OBIE winners not only show us how the OOH medium has evolved but where it's going," said Robinson.

Ad Net Zero US Launches the Action 5 Working Group to Harness Advertising’s Power to Support Behavior Change

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星期五, 四月 26, 2024

The purpose of the group is to “harness advertising’s power to support behavior change.” The supporter group taps into advertisers’ immense power to positively influence consumers to make more sustainable choices and reduce total carbon emissions.

Key Points:

The purpose of the group is to “harness advertising’s power to support behavior change.” The supporter group taps into advertisers’ immense power to positively influence consumers to make more sustainable choices and reduce total carbon emissions.
So, I'm delighted to join Ad Net Zero USA's newly founded group of experts dedicated to directing the industry's superpowers in behavior change and storytelling.
This working group provides a collaborative, proven approach for advertisers to harness that opportunity and drive real change,” said Rachel Schnorr, US Membership Director Ad Net Zero.
To learn more about the Working Group and Ad Net Zero, please visit www.adnetzero.com.

New Lumen Study Shows GSTV Delivers Industry-Leading Attention For Advertisers

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星期四, 五月 2, 2024

Lumen found that GSTV viewer attentiveness exceeds attention benchmarks for digital, CTV, and linear television advertising.

Key Points:

Lumen found that GSTV viewer attentiveness exceeds attention benchmarks for digital, CTV, and linear television advertising.
The study was conducted in alignment with Dentsu’s Attention Economy initiative, enabling comparisons with norms from the agency’s 5-year attention measurement program.
Key findings from the study include:
Nearly Everyone Pays Attention to Ads on GSTV – 95% of impressions on GSTV deliver eyes-to-screen, commanding more visual attention than digital, CTV, and linear television.
Ads on GSTV yield 2.7x the attention of ads on CTV and 2.5x that of linear (vs. Tvision norms).

Roblox Expands Immersive Video Ads Access to All Advertisers, Adds New Measurement Partners

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星期三, 五月 1, 2024

“Our new video ads format offers the simplicity and scalability that brands want to drive global awareness and consideration.

Key Points:

“Our new video ads format offers the simplicity and scalability that brands want to drive global awareness and consideration.
Initially introduced on Roblox in November 2023 , video ads have been tested over the past six months with top brands like e.l.f.
Advertisers on Roblox will get access to industry-leading third-party measurement to verify that their Immersive Ads (video and image formats) are driving engagement with real users.
All Immersive Ads on Roblox must comply with the platform’s Community Standards and Advertising Standards , including Publisher Integrity requirements.