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Video Industry Sees Optimism Amidst Rationalisation, the Continued Importance of Asian Content and AI Everywhere

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星期一, 四月 1, 2024

The Summit opened with an overview on the state of video in Asia, and how scale had redefined the industry.

Key Points:

The Summit opened with an overview on the state of video in Asia, and how scale had redefined the industry.
Global demand for premium Asian content continued to grow substantially, with 1.4B active unique users worldwide consuming almost 14B hours of Asian content in 2023, equivalent to a global average of 9.9 hours per user.
Asian content also drove significant viewership and acquisition in APAC, with Korean, Anime and Chinese content coming up tops.
Fu also added that AI was unstoppable and would bring changes to all aspects of production and broadcasting trends in the content industry.

VYRE Network, BXNG TV and Triad Entertainment Network Join Forces to Revolutionize Sports and Entertainment through the HBCU Boxing League

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星期三, 四月 10, 2024

Android, Sport, School, Insurance, Partnership, Panasonic, Cape Verde, LG, Hall, IPhone, Boxing, Life, Growth, CTV, Amazon Fire, FAMU, Roku, Television, Sony, Athlete, FREE, Apple TV, Student, HBCU, Quality of life, Pension, VEB Typoart

The HBCU Boxing League is set to carve a new path for former prizefighters, with opportunities in the realm of college boxing.

Key Points:

The HBCU Boxing League is set to carve a new path for former prizefighters, with opportunities in the realm of college boxing.
HBCU Boxing League is made up of different HBCU boxing clubs that fall under the rules and guidance of USA BOXING.
BXNG TV, a VYRE Network partner, and the exclusive combat sports channel on the VYRE Network App will stream the HBCU Boxing League’s initial season.
HBCU Boxing League COO Brandon Norman stated, “We are excited to continue to build the necessary strategic partnerships that will position the HBCU Boxing League for long term success”.

VYRE Network Partners with Recurrent Ventures to launch “We Are The Mighty”, a Military Lifestyle Focused Channel

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星期二, 三月 19, 2024

Recurrent holds the largest suite of military brands and content in the digital media landscape.

Key Points:

Recurrent holds the largest suite of military brands and content in the digital media landscape.
“We Are The Mighty understands the power and importance of authentic storytelling within the military community.
Through our partnership with Vyre, we are thrilled to launch the We Are The Mighty Military Channel, a platform dedicated to showcasing the diverse experiences and voices of those who have served.
To find a partner who believes in this mentality as much as everyone in Recurrent’s military vertical does, is incredibly unique.

VBNGtv Announces Ashkan Tabibnia Appointed to Its Advisory Board

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星期二, 三月 12, 2024

Corp, Channel, Advisory board, Sport, Growth, Market, News, VEB Typoart, FREE, Silicon, OTC, Cape Verde, CTV

Ashkan Tabibnia, a recognized Legacy Architect, is an accomplished entrepreneur and visionary strategist known for his expertise in creating connections and empowering individuals and businesses to achieve their visions, missions, and goals.

Key Points:

Ashkan Tabibnia, a recognized Legacy Architect, is an accomplished entrepreneur and visionary strategist known for his expertise in creating connections and empowering individuals and businesses to achieve their visions, missions, and goals.
Throughout his career, Ashkan has honed essential interpersonal skills, exuding genuine likability, an unwavering work ethic, and the formidable power of his convictions.
90210 Enterprise offers a comprehensive range of services with core competencies in advisory, consulting, design, financial advice, funding, media, and networking.
In his role as Advisor, Ashkan will assist VBNGtv in growing its network of business leaders, identifying key talent for business news programming, strategic relationships, and related media acquisitions.

Vevo Partners with Publica by IAS to Power Global CTV Ad Serving

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星期三, 十一月 15, 2023

Smart TV, Distribution, SSPS, VEB Typoart, WPP plc, IAS, SPO, Music, Advertising, EVP, DSPS, CTV, Partnership, Integral Ad Science, Connected, Video game, Marketing, Vevo

NEW YORK, Nov. 15, 2023 /PRNewswire/ -- Publica by IAS, a leading Connected TV (CTV) ad server owned by Integral Ad Science, today formally announced its new global partnership with Vevo, the world's leading music video network.

Key Points:

NEW YORK, Nov. 15, 2023 /PRNewswire/ -- Publica by IAS, a leading Connected TV (CTV) ad server owned by Integral Ad Science, today formally announced its new global partnership with Vevo, the world's leading music video network.
Key Publica by IAS technology products that Vevo has implemented include:
Advanced Ad Serving — Vevo has the ability to deliver advanced CTV ad breaks with the granular controls required by advertisers to target, and with the ability to optimize each slot by revenue per second within the pod.
In implementing Publica CTV ad decisioning technology, Vevo can ensure its CTV inventory is being targeted and served in the most secure way possible, providing its advertisers with the controls and transparency they require.
Named Best CTV Ad Server in the 2023 VideoWeek awards, Publica by IAS helps global publishers and TV manufacturers deliver a seamless ad experience to audiences via the introduction of Server-Side Ad Insertion (SSAI), while also helping publishers maximize revenue by running a unified-auction between multiple SSPs and DSPs.

Yahoo Backstage Boosts CTV Capabilities with FreeWheel, Magnite’s SpringServe, and Publica by IAS Integrations

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星期四, 九月 21, 2023

The move allows connected TV (CTV) publishers to more seamlessly extend their premium inventory through Yahoo Backstage.

Key Points:

The move allows connected TV (CTV) publishers to more seamlessly extend their premium inventory through Yahoo Backstage.
Among the 100, Yahoo Backstage includes nearly 40 CTV publishers, the largest representation of direct CTV supply available today.
Integrations with FreeWheel, Magnite’s streaming ad server, SpringServe, and Publica by IAS directly benefit CTV publishers by effortlessly extending their premium inventory through Yahoo Backstage.
The server-to-server connections between Yahoo Backstage and FreeWheel, Magnite, and Publica by IAS champion efficiency and transparency, promising a frictionless exchange of high-quality CTV inventory.

Publica by IAS and Samsung Ads Expand CTV Ad Serving Partnership

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星期四, 九月 14, 2023

WPP plc, Smart TV, ACR, Advertising, Partnership, Connected, CTV, Samsung Electronics, Samsung, Integral Ad Science, SPO, VEB Typoart, SSPS, Comparison of multi-paradigm programming languages, IAS, Mobile phone, Programmatic Commerce

NEW YORK, Sept. 14, 2023 /PRNewswire/ -- Publica, a leading Connected TV (CTV) ad server owned by Integral Ad Science (IAS), today formally announced their renewed global partnership with Samsung Ads, powered by proprietary ACR data, a leading provider of advanced TV advertising solutions to some of the world's biggest brands. This collaboration enables Samsung Ads to enhance its streamed content with a traditional TV-like viewing experience, while maximizing CTV advertising revenue via the introduction of a programmatic unified auction for the premium ad slots within their streamed ad breaks.

Key Points:

Building on the successful Publica by IAS and Samsung Ads partnership, Samsung Ads has renewed its exclusive partnership with Publica to power their global CTV ad serving.
Advertisers have programmatic access to Samsung Ads Connected TV (CTV) inventory on Samsung's free ad-supported streaming service, Samsung TV Plus.
Key Publica technology products that Samsung Ads has implemented include:
Advanced Ad Serving — Samsung Ads has the ability to deliver advanced CTV ad breaks with the granular controls required by advertisers to target, and with the ability to optimize each slot by revenue per second within the pod.
"We're excited to renew our partnership with Samsung Ads and provide them with the ad decisioning technology to grow their global advertising revenues and empower Samsung Ads with the ad serving capabilities to improve their streamers' viewing experiences on CTV," said Sean Galligan, CRO, Publica by IAS.

Indonesia Remains a Market to Watch as Local Players Focus On Growth, Localisation And Expansion Beyond Its Shores

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星期一, 九月 4, 2023

Lesley Simpson, Country Head, WeTV and iflix Indonesia, also concurred that growth in OTT is here and can be achieved through strategic partnerships.

Key Points:

Lesley Simpson, Country Head, WeTV and iflix Indonesia, also concurred that growth in OTT is here and can be achieved through strategic partnerships.
With Indonesia representing Southeast Asia's largest video content market, the battle for content remains fierce.
Ruben Hattari, Director, Public Policy Southeast Asia, Netflix, said that the industry needed to work on broadening its skills base.
Indonesia in View shifted focus to the monetization of premium video in the afternoon.

Video Industry is Set for Greater Growth as Opportunities Abound Beyond Traditional TV in Asia

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星期二, 六月 27, 2023

Hosted by the Asia Video Industry Association (AVIA), the Summit conversations centred around the key themes of "The Making of Korea and the Model for Who's Next?

Key Points:

Hosted by the Asia Video Industry Association (AVIA), the Summit conversations centred around the key themes of "The Making of Korea and the Model for Who's Next?
While recognising there are many important and challenging issues evolving in the industry, the mood was upbeat across the two-day summit.
Gaming and e-commerce were seen as additional touchpoints and opportunities for cross-pollination with video to grow the consumer base.
Closing off the Summit with a positive outlook, Alexandre Muller, MD APAC, TV5MONDE, said that Asia was where there were growth and opportunities for the video industry.

Publica by IAS, Index Exchange, and The Trade Desk unveil new research showing an 84% drop in ad selection carbon emissions by adopting OpenRTB 2.6 for CTV advertising

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星期五, 六月 16, 2023

Smart TV, Advertising, Partnership, The Trade Desk, CTV, Research, Carbon, Investment company, DSPS, VEB Typoart, SSPS, IAS, Auction

NEW YORK, June 16, 2023 /PRNewswire/ -- Publica by IAS, the market-leading Connected TV (CTV) ad-server, in partnership with Index Exchange and The Trade Desk, today released research findings powered by Scope3 data about the benefits of adopting OpenRTB 2.6 and pod bidding to support sustainability in programmatic CTV advertising.

Key Points:

The collaborative research uncovered an 84% drop in ad selection carbon emissions when CTV ad space was purchased from a programmatic supply chain using OpenRTB 2.6's pod bidding versus an older OpenRTB protocol.
OpenRTB 2.6 was developed by IAB Tech Lab and their members, including Publica by IAS and Index Exchange.
OpenRTB 2.6 also introduces pod bidding, a breakthrough feature that allows advertising technology platforms to merge several requests down to a single request.
Publica, Index Exchange, Trade Desk, and Scope3 have committed to help marketers and publishers operate in a way that reduces their carbon emissions.