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iQIYI Releases May Holiday Content Consumption Report, Showcasing Robust Viewer Engagement Across Genres

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星期四, 五月 9, 2024

BEIJING, May 9, 2024 /PRNewswire/ -- On May 7, iQIYI, an innovative market-leading online entertainment service in China, released its viewership data and content trends for the May Day holiday (May 1-5). The data revealed a 12% sequential increase in total viewing time compared with the previous period, demonstrating strong viewer engagement across various genres, including drama series, films, variety shows, and sports programming.

Key Points:

BEIJING, May 9, 2024 /PRNewswire/ -- On May 7, iQIYI, an innovative market-leading online entertainment service in China, released its viewership data and content trends for the May Day holiday (May 1-5).
The data revealed a 12% sequential increase in total viewing time compared with the previous period, demonstrating strong viewer engagement across various genres, including drama series, films, variety shows, and sports programming.
The holiday season witnessed a remarkable 37% sequential increase in the total viewing time for iQIYI's film channel, with Pegasus 2, Article 20, and YOLO claiming the top three spots.
The robust viewership of premium content across genres reflects iQIYI's dedication to delivering high-quality and diverse offerings.

iQIYI Launches Over 300 Titles at 2024 World Conference, Fueling Growth with Diverse Content and Robust IP Monetization

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星期四, 四月 25, 2024

BEIJING, April 25, 2024 /PRNewswire/ -- iQIYI, an innovative market-leading online entertainment service in China, announced an exciting lineup of over 300 new titles across genres at the iQIYI 2024 World Conference held on April 23-24. The company also introduced two new drama series brands and forged multiple strategic partnerships aimed at fueling growth with its premium content offerings and IP development.

Key Points:

The company also introduced two new drama series brands and forged multiple strategic partnerships aimed at fueling growth with its premium content offerings and IP development.
Yu GONG, Founder and CEO of iQIYI, highlighted the company's commitment to realism in content creation and delivering high-quality and diverse offerings.
Xiaohui WANG, Chief Content Officer at iQIYI, emphasized the company's steadfast commitment to fostering creative diversity and innovation among its studios.
Liu believes that AI-generated content should not be misinterpreted as competing with professionally produced content and user-generated content.

Klarna teams up with Chicago cross-stitch designer Emma "Stitch Gawd" McKee on third-annual special edition sneaker for Benny The Bull

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星期二, 二月 27, 2024

SZA, Love, Marketing, B2C, AI, NBA, Bulls, Chicago Bulls, Detroit Pistons, Sport, United Center, Chance the Rapper, History, Bull, Gold, Don C, United, Shoe, Athlete, Chicago Stadium, Rapping, Partnership, Dairy

NEW YORK, Feb. 27, 2024 /PRNewswire/ -- Klarna, the AI powered global payments network and shopping assistant, announced today its latest collaboration with Chicago-based designer Emma "The Stitch Gawd" McKee, who will design a new special edition sneaker for the Bulls' beloved mascot, Benny The Bull, as part of Klarna's multi-year partnership as the official shopping partner of the legendary Chicago Bulls. "The Stitch Gawd" will present the shoes to Benny at The Bulls' February 27 home game against the Detroit Pistons.

Key Points:

"The Stitch Gawd" will present the shoes to Benny at The Bulls' February 27 home game against the Detroit Pistons.
"I'm thrilled to partner with Klarna and design a shoe for Chicago's most iconic mascot, Benny The Bull," said McKee.
The Benny shoes have all sorts of nods to the Chicago Stadium - namely, the original Benny The Bull shoes were all red, and so are these (with a hint of Klarna pink, of course).
This is the third consecutive year that Klarna has partnered with a Chicago creative to design special edition sneakers for the Bulls' iconic mascot, previously collaborating with Chuck Anderson and Don C.

UNIVERSAL MUSIC GROUP'S FAMILY OF ARTISTS, SONGWRITERS, LABELS AND DISTRIBUTED PARTNERS WIDELY RECOGNIZED ACROSS GENRES AT THE 66TH ANNUAL GRAMMY AWARDS

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星期一, 二月 5, 2024

SANTA MONICA, Calif., Feb. 5, 2024 /PRNewswire/ -- Universal Music Group, the world leader in music-based entertainment, and its family of artists, labels and distributed partners were widely recognized at the 66th Annual Grammy Awards, with Taylor Swift's Midnights (Republic) winning Album of the Year, becoming the first artist in history to win four Album of the Year honors. Midnights was also named Best Pop Vocal Album.

Key Points:

Billie Eilish (Interscope) was awarded Song of the Year and Best Song Written for Visual Media for "What Was I Made For?".
Boygenius (Interscope) won three Grammys including Best Alternative Music Album for The Record, and Best Rock Performance and Best Rock Song for "Not Strong Enough."
John Williams' "Helena's Theme" (Disney) won Best Instrumental Composition, and The String Revolution featuring Tommy Emmanuel (CIA Records) won Best Arrangement, Instrumental or A Cappella.
Written In Their Soul: The Stax Songwriter Demos (Concord) won Best Historical Album and Best Album Notes.

UNIVERSAL MUSIC GROUP'S FAMILY OF ARTISTS, SONGWRITERS, LABELS AND DISTRIBUTED PARTNERS WIDELY RECOGNIZED ACROSS GENRES AT THE 66TH ANNUAL GRAMMY AWARDS

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星期一, 二月 5, 2024

SANTA MONICA, Calif., Feb. 5, 2024 /PRNewswire/ -- Universal Music Group, the world leader in music-based entertainment, and its family of artists, labels and distributed partners were widely recognized at the 66th Annual Grammy Awards, with Taylor Swift's Midnights (Republic) winning Album of the Year, becoming the first artist in history to win four Album of the Year honors. Midnights was also named Best Pop Vocal Album.

Key Points:

UNIVERSAL MUSIC GROUP'S FAMILY OF ARTISTS, SONGWRITERS, LABELS AND PARTNERS WIDELY RECOGNIZED AT THE 66TH ANNUAL GRAMMYS
Billie Eilish (Interscope) was awarded Song of the Year and Best Song Written for Visual Media for "What Was I Made For?".
Boygenius (Interscope) won three Grammys including Best Alternative Music Album for The Record, and Best Rock Performance and Best Rock Song for "Not Strong Enough."
John Williams' "Helena's Theme" (Disney) won Best Instrumental Composition, and The String Revolution featuring Tommy Emmanuel (CIA Records) won Best Arrangement, Instrumental or A Cappella.
Written In Their Soul: The Stax Songwriter Demos (Concord) won Best Historical Album and Best Album Notes.

iQIYI Spotlights Exceptional Content at Scream Night 2023 Celebration in Macao

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星期二, 十一月 28, 2023

Dark, Cloud, Attention, Comeback, Virtual reality, Love, IQIYI, Multimedia, Culture, Knockout, Rapping, Partnership, VR, Zheng Xiaolong, The Rap of China, Road Home, Li Shaohong, Entertainment, Fireworks

BEIJING, Nov. 28, 2023 /PRNewswire/ -- On November 25, iQIYI, an innovative market-leading online entertainment service in China, held its signature annual iQIYI Scream Night at the Galaxy Arena in Macao. During the event, the company awarded 52 honors across various categories from dramas to variety shows and film, recognizing premium content and outstanding artists that deeply engage diverse audiences globally.

Key Points:

BEIJING, Nov. 28, 2023 /PRNewswire/ -- On November 25, iQIYI, an innovative market-leading online entertainment service in China, held its signature annual iQIYI Scream Night at the Galaxy Arena in Macao.
Four exceptional iQIYI originals — The Knockout, Destined, Mysterious Lotus Casebook, and Story of Kunning Palace — have each exceeded 10,000 on the iQIYI content popularity index, gaining special honors and bringing the total number of inductees to ten.
This event also marked a new strategic partnership between iQIYI and Galaxy Arena, the new landmark of culture and entertainment in Macao.
Under the agreement, iQIYI Scream Night will be held at the Galaxy Arena for three consecutive years starting this year.

iQIYI Unveils 282 New Titles at 2023 iJOY Conference, Prioritizing Relatable Content for Ordinary People

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星期五, 九月 22, 2023

BEIJING, Sept. 22, 2023 /PRNewswire/ -- iQIYI, Inc. (NASDAQ:IQ) ("iQIYI" or 'the Company'), an innovative market-leading online entertainment service in China, announced the upcoming release of 282 new films, drama series, and variety shows at its iJOY Conference held in Lijiang, Yunnan province on September 21. With a strong focus on high-quality content and cutting-edge technology, iQIYI is dedicated to delivering exceptional entertainment experiences to its viewers.

Key Points:

With a strong focus on high-quality content and cutting-edge technology, iQIYI is dedicated to delivering exceptional entertainment experiences to its viewers.
AIGC has proven to be highly effective in applications such as text, image, sound, video, and 3D models, revolutionizing the content industry.
iQIYI's unwavering commitment to original content strategy has yielded remarkable results in 2023, solidifying its reputation as a diversified and high-quality premium content powerhouse.
WU Gang, Senior Vice President of iQIYI, emphasized the importance of aligning brand identity with quality content and effective communication for successful content marketing.

iQIYI North America Celebrates 3rd year Anniversary and Launches "The Rap of China" Global Audition

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星期一, 八月 28, 2023

"We are excited to celebrate our 3rd year anniversary with our fans at Toronto's Fan Expo this year.

Key Points:

"We are excited to celebrate our 3rd year anniversary with our fans at Toronto's Fan Expo this year.
"Over the past three years, we have taken immense pride in delivering the beloved Asian content to a more global audience.
Since the launch of The Rap of China in 2017, iQIYI has provided career opportunities for many excellent rap artists, and fostered the expansion of rap music in China.
iQIYI International is now also available via Smart TV applications so that more global users can gain access to iQIYI's rich content library.

UMe CELEBRATES FIVE DECADES OF RAP WITH NEW 'HIP HOP AT 50' LOGO CREATED BY ICONIC ARTIST ERIC HAZE

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星期一, 六月 5, 2023

LOS ANGELES, June 5, 2023 /PRNewswire/ -- Kicking off this summer, Universal Music Enterprises (UMe), the global catalog division of Universal Music Group (UMG), the world leader in music-based entertainment, announces the first of its immersive celebrations for of the birth of Hip Hop and Rap's 50th birthday. Hip Hop 50 – Honoring 50 Years of Hip Hop: A Legacy of Rhythm, Revolution, and Soul kicks off with a logo and branding designed by one of the culture's most influential artists and designers, Eric Haze, who was at the forefront of the Hip Hop movement. Renowned for creating seminal logos and album artwork for The Beastie Boys, LL Cool J, EPMD, MTV, and countless others, his art piece, the Hip Hop at 50 logo– will be among the essential graphics for packaging on upcoming releases and figure prominently in various events and activations.

Key Points:

Hip Hop 50 – Honoring 50 Years of Hip Hop: A Legacy of Rhythm, Revolution, and Soul kicks off with a logo and branding designed by one of the culture's most influential artists and designers, Eric Haze, who was at the forefront of the Hip Hop movement.
Haze comments, "It is a great honor being asked to create the logo for this moment in culture and this year's celebration.
Hip Hop's 50th anniversary is an amazing milestone for those who have grown up in the community since its inception.
The partnership with Haze remains emblematic of the connection between Hip Hop 50 and the genre's golden age.

JBL drives sustainability by replacing wrapping paper with Rap

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星期二, 四月 25, 2023

Tree, DNA, Advertising, Music, JBL, Environment, Rapping, Online shopping, Earth Day

SINGAPORE, April 25, 2023 /PRNewswire/ -- JBL, the global audio equipment manufacturer, today launched its Rap Your Gift audio gifting portal, in support of a global sustainability initiative to reduce the use of gift wrapping paper.

Key Points:

SINGAPORE, April 25, 2023 /PRNewswire/ -- JBL, the global audio equipment manufacturer, today launched its Rap Your Gift audio gifting portal, in support of a global sustainability initiative to reduce the use of gift wrapping paper.
Amidst the ongoing annual Earth Week, Rap Your Gift aims to raise awareness around wrapping paper waste and encourage more sustainable gift giving, especially amongst younger individuals.
The initiative encourages consumers to replace wrapping paper with rap songs.
Thereafter, a hyperlink to the rap is generated, and these can be sent to the recipient directly - thereby eliminating the use of physical wrapping paper entirely.