The Rap of China

iQIYI Launches Over 300 Titles at 2024 World Conference, Fueling Growth with Diverse Content and Robust IP Monetization

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星期四, 四月 25, 2024

BEIJING, April 25, 2024 /PRNewswire/ -- iQIYI, an innovative market-leading online entertainment service in China, announced an exciting lineup of over 300 new titles across genres at the iQIYI 2024 World Conference held on April 23-24. The company also introduced two new drama series brands and forged multiple strategic partnerships aimed at fueling growth with its premium content offerings and IP development.

Key Points: 
  • The company also introduced two new drama series brands and forged multiple strategic partnerships aimed at fueling growth with its premium content offerings and IP development.
  • Yu GONG, Founder and CEO of iQIYI, highlighted the company's commitment to realism in content creation and delivering high-quality and diverse offerings.
  • Xiaohui WANG, Chief Content Officer at iQIYI, emphasized the company's steadfast commitment to fostering creative diversity and innovation among its studios.
  • Liu believes that AI-generated content should not be misinterpreted as competing with professionally produced content and user-generated content.

iQIYI Spotlights Exceptional Content at Scream Night 2023 Celebration in Macao

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星期二, 十一月 28, 2023

BEIJING, Nov. 28, 2023 /PRNewswire/ -- On November 25, iQIYI, an innovative market-leading online entertainment service in China, held its signature annual iQIYI Scream Night at the Galaxy Arena in Macao. During the event, the company awarded 52 honors across various categories from dramas to variety shows and film, recognizing premium content and outstanding artists that deeply engage diverse audiences globally.

Key Points: 
  • BEIJING, Nov. 28, 2023 /PRNewswire/ -- On November 25, iQIYI, an innovative market-leading online entertainment service in China, held its signature annual iQIYI Scream Night at the Galaxy Arena in Macao.
  • Four exceptional iQIYI originals — The Knockout, Destined, Mysterious Lotus Casebook, and Story of Kunning Palace — have each exceeded 10,000 on the iQIYI content popularity index, gaining special honors and bringing the total number of inductees to ten.
  • This event also marked a new strategic partnership between iQIYI and Galaxy Arena, the new landmark of culture and entertainment in Macao.
  • Under the agreement, iQIYI Scream Night will be held at the Galaxy Arena for three consecutive years starting this year.

iQIYI Unveils 282 New Titles at 2023 iJOY Conference, Prioritizing Relatable Content for Ordinary People

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星期五, 九月 22, 2023

BEIJING, Sept. 22, 2023 /PRNewswire/ -- iQIYI, Inc. (NASDAQ:IQ) ("iQIYI" or 'the Company'), an innovative market-leading online entertainment service in China, announced the upcoming release of 282 new films, drama series, and variety shows at its iJOY Conference held in Lijiang, Yunnan province on September 21. With a strong focus on high-quality content and cutting-edge technology, iQIYI is dedicated to delivering exceptional entertainment experiences to its viewers.

Key Points: 
  • With a strong focus on high-quality content and cutting-edge technology, iQIYI is dedicated to delivering exceptional entertainment experiences to its viewers.
  • AIGC has proven to be highly effective in applications such as text, image, sound, video, and 3D models, revolutionizing the content industry.
  • iQIYI's unwavering commitment to original content strategy has yielded remarkable results in 2023, solidifying its reputation as a diversified and high-quality premium content powerhouse.
  • WU Gang, Senior Vice President of iQIYI, emphasized the importance of aligning brand identity with quality content and effective communication for successful content marketing.

iQIYI North America Celebrates 3rd year Anniversary and Launches "The Rap of China" Global Audition

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星期一, 八月 28, 2023

"We are excited to celebrate our 3rd year anniversary with our fans at Toronto's Fan Expo this year.

Key Points: 
  • "We are excited to celebrate our 3rd year anniversary with our fans at Toronto's Fan Expo this year.
  • "Over the past three years, we have taken immense pride in delivering the beloved Asian content to a more global audience.
  • Since the launch of The Rap of China in 2017, iQIYI has provided career opportunities for many excellent rap artists, and fostered the expansion of rap music in China.
  • iQIYI International is now also available via Smart TV applications so that more global users can gain access to iQIYI's rich content library.

"Super Sketch Show" Season 2 Shows iQIYI's Commitment in Promoting Comedy Genre

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星期五, 十二月 23, 2022

The show, a massive hit in China since its debut, marks iQIYI's commitment in the development of comedy shows.

Key Points: 
  • The show, a massive hit in China since its debut, marks iQIYI's commitment in the development of comedy shows.
  • iQIYI has always been pioneering the comedy content innovation in China, and recognized as the leader of this genre.
  • The second season of the Super Sketch Show introduces several innovations in the show's format and content.
  • In December, iQIYI launched Super Sketch Show season 2 digital collectibles -- Comedy Family, which includes five digital collectibles such as X-Trendsetter and X-Meditator.

iQIYI Releases 235 New Titles at 2022 iJOY Conference, Further Enriching Its Content Slate for Audience and Brands

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星期五, 九月 16, 2022

The unveiling of the new titles also came just four months after the announcement of 213 new titles in May.

Key Points: 
  • The unveiling of the new titles also came just four months after the announcement of 213 new titles in May.
  • iQIYI will keep investing in premium content and create values for our users while achieving good revenue and profit."
  • Further to that, iQIYI is dedicated to presenting its content in diverse methods to increase wider audience via multi-channels.
  • "The IP-centered model organically connects content, marketing and consumption, and has rich offerings for the brands to reach their target audience," added Wu.

iQIYI Releases New Titles for the Summer, Showing Its Continued Strength in Developing Premium Original Content

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星期一, 六月 27, 2022

As the first batch of shows released from the 213 new releases announced on May 20 , the new titles are closely aligned with the latest viewing trends and demonstrate iQIYI's continuous success in producing premium original content.

Key Points: 
  • As the first batch of shows released from the 213 new releases announced on May 20 , the new titles are closely aligned with the latest viewing trends and demonstrate iQIYI's continuous success in producing premium original content.
  • The latest summer releases span across many themes, meeting diverse viewer preferences and further enriching iQIYI's already expansive content library.
  • By drawing on the everyday experiences and stories of the general public and the latest social trends, iQIYI produces original content that strongly resonate with a wide range of viewers.
  • The new releases also showcase the success of iQIYI's studio-based production model, offering titles under different themes.

iQIYI Releases 213 New Titles, Providing Users with Inspirational Content

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星期五, 五月 20, 2022

iQIYI believes that integrating content with innovation will drive the future of the entertainment industry.

Key Points: 
  • iQIYI believes that integrating content with innovation will drive the future of the entertainment industry.
  • iQIYI remains dedicated to creating high-quality content that grows with the viewers.
  • In addition, the wide range of genres that the new content delivers will enable iQIYI to meet the increasingly diverse preferences of audiences.
  • Going forward, iQIYI will continue to invest its resources in producing original content and meeting the diverse needs of its audiences by providing a wide selection of content that span different genres.

iQIYI releases 260 new titles at 2021 iJOY Conference, integrating content with technology

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星期日, 十月 17, 2021

While trends might evolve, 'iQIYI will remain its commitment to providing users with high quality, value-adding content.

Key Points: 
  • While trends might evolve, 'iQIYI will remain its commitment to providing users with high quality, value-adding content.
  • iQIYI will continue to leverage high-quality content to facilitate the two-way interaction between young people and the different brands that advertise with iQIYI.
  • At the Conference, iQIYI released 260 new titles, encompassing genres ranging from variety shows, dramas, films, children's content, animation, documentaries, sports, and more.
  • iQIYI's platform features highly popular original content, as well as a comprehensive library of other professionally-produced content, partner-generated content and user generated content.

Cai Xukun and Jony J to Join iQIYI's Original Varity Show "Youth with You Season 2"

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星期五, 十二月 27, 2019

Cai Xukun, team leader of NINEPERCENT, a boy group formed in 2018 through Idol Producer, an original variety show created by iQIYI, will be the Show's Youth Producer.

Key Points: 
  • Cai Xukun, team leader of NINEPERCENT, a boy group formed in 2018 through Idol Producer, an original variety show created by iQIYI, will be the Show's Youth Producer.
  • Jony J, a popular Chinese hip-hop singer known by people through The Rap of China, has been appointed as the Show's rap mentor to provide professional guidance for the trainees.
  • Following the announcement, the news instantly topped trending topics of Weibo, Chinese Twitter, with audiences and fans expressed excitements and great anticipations towards the Show.
  • iQIYI's platform features highly popular original content, as well as a comprehensive library of other professionally-produced content, partner-generated content and user-generated content.