DOOH

CRAFTSMAN+ Launches CTV and DOOH Creative Advertising Solutions

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星期三, 五月 15, 2024
Microsoft, CTV, Growth, Digital technology, Advertising, Connected, DOOH, Smart TV, Industrial design

NEW YORK, May 15, 2024 (GLOBE NEWSWIRE) -- Today, CRAFTSMAN+ , a leader in creative advertising solutions, announces its expansion into Connected TV (CTV) and Digital Out of Home (DOOH) advertising creative services for its clients.

Key Points: 
  • NEW YORK, May 15, 2024 (GLOBE NEWSWIRE) -- Today, CRAFTSMAN+ , a leader in creative advertising solutions, announces its expansion into Connected TV (CTV) and Digital Out of Home (DOOH) advertising creative services for its clients.
  • In the U.S. alone, CTV advertising revenue rose to $25.9 billion in 2023 , with forecasts indicating continued robust growth.
  • We’re dedicated to helping our clients achieve standout success in an increasingly crowded advertising ecosystem.”
    With its launch of CTV and DOOH creative services, CRAFTSMAN+ addresses the market's need for more targeted and impactful advertising solutions in a privacy-first era.
  • For more information on how CRAFTSMAN+ can transform your advertising strategy with the new CTV and DOOH offerings, visit CRAFTSMAN+ .

Perion Launches Global DOOH ‘Green Curated Deals’ Through the Hivestack Platform and Scope3

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星期三, 五月 15, 2024
Environment, Technology, Marketing, Advertising, Other Technology, Communications, Sustainability, Audio, Video, Green Technology, Digital Marketing, Carbon, Research, Perion Network, DOOH, Deal, Climate, Sales

Powered by Scope3 emissions data, Green Curated Deals give DOOH buyers direct and transparent access to lower carbon ad inventory.

Key Points: 
  • Powered by Scope3 emissions data, Green Curated Deals give DOOH buyers direct and transparent access to lower carbon ad inventory.
  • Building on momentum from the recent expansion of Scope3’s emissions model to include DOOH, and the launch of Hivestack Curate , the company’s proprietary DOOH platform for curated deals, Perion reinforces its commitment to fostering a more sustainable future.
  • As part of this new solution, Perion’s Hivestack is helping DOOH buyers maximize the effectiveness of their campaigns while minimizing negative environmental impact through Green Curated Deals.
  • In addition to using Scope3’s emissions model for DOOH, Hivestack by Perion has established a scoring model applicable to Green Curated Deals.

Bowling Center Television (BCTV) & TikTok Join Forces in New Content Partnership

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星期三, 五月 8, 2024
DOOH, Airport, Environment, Creativity, Partnership, Television, Smart TV, BCTV, Life, CTV

NEW YORK, May 8, 2024 /PRNewswire-PRWeb/ -- Bowling Center Television (BCTV), a leading digital-out-of-home/Connected TV (DOOH/CTV) television network, announced today a content partnership with TikTok as part of TikTok's Out of Phone initiative.

Key Points: 
  • NEW YORK, May 8, 2024 /PRNewswire-PRWeb/ -- Bowling Center Television (BCTV), a leading digital-out-of-home/Connected TV (DOOH/CTV) television network, announced today a content partnership with TikTok as part of TikTok's Out of Phone initiative.
  • By tapping into the immersive nature of TikTok content, BCTV is set to cater to the evolving interests of its audience, bringing the excitement of TikTok into the "out of phone environment" of bowling centers.
  • The joint-sales initiative between BCTV and TikTok will also facilitate meaningful advertising opportunities for TikTok ads to be featured on BCTV.
  • Cliff Kaplan, Chairman of Bowling Center Television, expressed enthusiasm about the collaboration, stating, "We're thrilled that TikTok recognizes the power of BCTV and the scale of our audience across bowling centers.

Curb Journey Connect Launches, Delivering an Industry-First Platform for 360-Degree In-Vehicle Advertising

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星期三, 五月 8, 2024
ROI, UI, Interest, Marketing, CJC, Partnership, Point of interest, DOOH, Growth

NEW YORK, May 8, 2024 /PRNewswire/ -- Curb, the leading taxi solutions and ride-hailing app for licensed taxis and for-hire vehicles in North America, today announced the launch of Curb Journey Connect (CJC), a first-of-its-kind 360 media solution designed to drive engagement between brands and their audiences before, during, and after their ride. CJC offers a two-way sync with Curb's Mobile Channels and TaxiTV across 40+ markets nationwide, offering greater addressable targeting capabilities. CJC empowers advertisers to achieve their business goals with confidence and drive greater clicks, conversions, and awareness.

Key Points: 
  • These prime ad placements then continue both in the app and post-ride on mobile receipts throughout the entire rider journey.
  • "Utilizing Curb's advertising solutions has elevated engagement for Megababe," notes Katie Sturino, Founder of Megababe and a longtime Curb Creator – Curb's influencer partnership program.
  • "With over 20 years of delivering impactful in-vehicle video content on TaxiTV, our commitment to innovation is evident," stated Amos Tamam, CEO of Curb.
  • "Curb Journey Connect generates tangible results for advertisers and engaging content for riders.

Seedtag Expands Operations to Canada

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星期三, 五月 1, 2024
DOOH, Privacy

NEW YORK, May 1, 2024 /PRNewswire/ -- Seedtag, the global leader in contextual advertising, announced today that the company had expanded its operations into Canada with the appointment of Amanda Pui as that country's National Sales Director.

Key Points: 
  • NEW YORK, May 1, 2024 /PRNewswire/ -- Seedtag , the global leader in contextual advertising, announced today that the company had expanded its operations into Canada with the appointment of Amanda Pui as that country's National Sales Director.
  • "I'm extremely excited to launch a new product in the Canadian market, especially one with incredible proprietary technology, global coverage and support," Pui said.
  • Most recently, she spent 6 years at Vistar Media building that company's programmatic DOOH offering in Canada.
  • Canada has always been a privacy-first market, with limited access to third-party data and ability to scale 1:1 audiences.

NEW STUDY FINDS DIGITAL OUT OF HOME ADVERTISING SURPASSES OTHER MEDIA IN DRIVING FAVORABILITY AND ACTION AMONG CONSUMERS

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星期二, 四月 30, 2024
The Harris Poll, Effectiveness, Shoe, Weather, Social media, Research, Employment, Restaurant, Attention, Digital, DOOH, OOH, Marketing, Advertising, Temperature, Bager, Drink, Clothing, Online shopping

NEW YORK, April 30, 2024 /PRNewswire/ -- The Out of Home Advertising Association (OAAA), the premier trade group representing the entire out of home (OOH) advertising industry, today released compelling findings from a survey conducted by The Harris Poll on the efficacy of digital out of home (DOOH) advertising, showcasing its unparalleled ability to engage consumers. The study found a staggering 73% of consumers view DOOH ads favorably. Most notably, consumers ranked DOOH as the medium that would most drive them to take action, as 76% of recent DOOH ad viewers noted they had taken action because of a DOOH ad.

Key Points: 
  • These survey results underscore the power of DOOH, which should keep it in the forefront of the marketing mix."
  • Notably, DOOH demonstrated its potency in driving consumer action, with 76% of respondents indicating that DOOH ads had recently prompted them to take action.
  • "Dynamic DOOH advertising represents a paradigm shift in the way brands connect with consumers, offering unparalleled flexibility and relevance," said Bager.
  • "The Effectiveness of Digital OOH Advertising" study was sponsored by The Foundation for Out of Home Advertising Research and Education (FOARE), a 501 (c) (3) not for profit, charitable organization.

Screenverse Secures $10.5 Million Investment to Empower DOOH Media Owners with Programmatic Advertising Solutions

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星期二, 四月 30, 2024
7-Eleven, Walmart, Ecosystem, Kroger, Partnership, DOOH, Volition, Advertising, CPM, Growth

NEW YORK, April 30, 2024 /PRNewswire-PRWeb/ -- Screenverse, a monetization and ad management partner for DOOH (digital-out-of-home) media owners, announced a $10.5 million investment led by Volition Capital. This funding round marks a pivotal moment for Screenverse as it aims to accelerate DOOH advertising's programmatic future.

Key Points: 
  • NEW YORK, April 30, 2024 /PRNewswire-PRWeb/ -- Screenverse , a monetization and ad management partner for DOOH (digital-out-of-home) media owners, announced a $10.5 million investment led by Volition Capital .
  • This funding round marks a pivotal moment for Screenverse as it aims to accelerate DOOH advertising's programmatic future.
  • Screenverse's suite of services is tailored to meet the evolving needs of DOOH media owners, offering end-to-end support in programmatic advertising monetization and management.
  • "We are thrilled to lead this investment round and support Screenverse in its mission to drive value for media owners and advertisers alike."

PATTISON Modernizes its Out-of-Home Technology Stack with Broadsign

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星期四, 四月 25, 2024
Airport, Partnership, DOOH, Pattison Outdoor Advertising, McDonald's, OOH

MONTREAL, April 25, 2024 (GLOBE NEWSWIRE) -- Out-of-home (OOH) ad tech leader Broadsign today announced that PATTISON Outdoor Advertising , a leading Canadian OOH media owner, has adopted the full Broadsign OOH technology stack .

Key Points: 
  • MONTREAL, April 25, 2024 (GLOBE NEWSWIRE) -- Out-of-home (OOH) ad tech leader Broadsign today announced that PATTISON Outdoor Advertising , a leading Canadian OOH media owner, has adopted the full Broadsign OOH technology stack .
  • With Broadsign already providing a centralized hub for its programmatic digital OOH (DOOH) workflows, the expanded partnership now enables PATTISON to dynamically manage and optimize its OOH inventory to unlock previously untapped revenue opportunities.
  • With the updated OOH platform, PATTISON can now easily customize campaigns to align with client needs.
  • “In evaluating our options, the Broadsign tech stack quickly emerged as the best fit, especially for our ad-serving needs.

Lamar Advertising Company Selects Vistar Media to Power its US Digital Out-of-Home Billboard Network

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星期三, 四月 24, 2024
Cortex, Lamar Advertising Company, CMS, Advertising, Partnership, SVP, DOOH, OOH, Television

NEW YORK, April 24, 2024 (GLOBE NEWSWIRE) -- Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, today announced that Lamar Advertising Company, one of the largest outdoor advertising companies in the world, selected Vistar’s content management software (CMS), Cortex, to power its network of digital out-of-home (DOOH) billboards across the U.S. The agreement follows a partnership forged in 2023 in which Lamar chose Vistar to run its Denver Transit DOOH network.

Key Points: 
  • The agreement follows a partnership forged in 2023 in which Lamar chose Vistar to run its Denver Transit DOOH network .
  • Lamar offers advertisers the largest network of digital billboards in the U.S., boasting nearly 5,000 displays serving over 5 billion weekly impressions.
  • Lamar deployed Cortex to its entire DOOH network in less than six weeks with zero downtime.
  • “A network of this scale and influence deserves industry-leading technology to support it, and Vistar is thrilled to expand our CMS partnership across Lamar’s billboard network.

MobileFuse Expands Partnership With LiveRamp, Increases Publisher Fill Rates over 300%

Retrieved on: 
星期二, 四月 30, 2024
Connectivity, Ecosystem, Publishing, SDK, Partnership, LiveRamp, CTV, SVP, DOOH, IDS, Benchmarking, Coreidae

NEW YORK, April 30, 2024 /PRNewswire/ -- MobileFuse, one of the largest in-app, CTV, and DOOH advertising platforms, today announced an expanded, strategic partnership with LiveRamp, the leading data collaboration platform (NYSE: RAMP). MobileFuse is utilizing LiveRamp's Authenticated Traffic Solution, helping publisher partners uncover new revenue opportunities and benefit from higher fill rates -- all while navigating mobile signal deprecation and an increasing third-party cookie-free environment.

Key Points: 
  • MobileFuse is utilizing LiveRamp's Authenticated Traffic Solution, helping publisher partners uncover new revenue opportunities and benefit from higher fill rates -- all while navigating mobile signal deprecation and an increasing third-party cookie-free environment.
  • This partnership showcases MobileFuse's commitment to providing clients and partners with the tools to maintain data-driven marketing capabilities.
  • The Authenticated Traffic Solution enables authenticated first-party connectivity via RampID, LiveRamp's durable, privacy-centric identifier for connecting the digital and martech ecosystem.
  • With this partnership, MobileFuse publishers have already seen as high as a 303% increase in monetization when RampID is present.