Omnicom Group

SAPPE names K-Pop boy band SEVENTEEN its First Global Brand Ambassador for Mogu Mogu

Retrieved on: 
星期三, 五月 29, 2024
Partnership, Netflix, TVC, Marketing, Drink, Omnicom Group, Fruit, Gen, Generation Z, Mogu, Happiness, PCL

BANGKOK, May 29, 2024 - (ACN Newswire) - Sappe PCL, or SAPPE, has officially named the world's leading K-Pop boy band SEVENTEEN, top of the list in K-Pop boy group brand value ranking, as its First Global Brand Ambassador for flagship fruit drink Mogu Mogu.

Key Points: 
  • BANGKOK, May 29, 2024 - (ACN Newswire) - Sappe PCL, or SAPPE, has officially named the world's leading K-Pop boy band SEVENTEEN, top of the list in K-Pop boy group brand value ranking, as its First Global Brand Ambassador for flagship fruit drink Mogu Mogu.
  • To strengthen Mogu Mogu's global presence, SAPPE will introduce the "Sip Chew Feel Mogu Mogu" campaign this year as its first global brand campaign.
  • Further forms of fun will be arranged for the fans, such as special gifts from Mogu Mogu, Mogu Mogu Special Pack Limited Edition.
  • It is a significant beginning in building Mogu Mogu into a beloved brand at a global level from now on".

Chris Rayner Joins Newsweek as Head of Agency Relations, Business Development

Retrieved on: 
星期三, 五月 29, 2024
Growth, Business development, Omnicom Group, Organization, Advertising, Marketing, IPG

NEW YORK, May 29, 2024 (GLOBE NEWSWIRE) -- Danielle Varvaro, Head of Advertising Sales at Newsweek, announced today the appointment of media and advertising industry leader Chris Rayner to Head of Agency Relations and Business Development.

Key Points: 
  • NEW YORK, May 29, 2024 (GLOBE NEWSWIRE) -- Danielle Varvaro, Head of Advertising Sales at Newsweek, announced today the appointment of media and advertising industry leader Chris Rayner to Head of Agency Relations and Business Development.
  • Rayner brings his extensive experience in the advertising and marketing industry, having worked at several prominent agencies throughout his career.
  • “The addition of Chris Rayner will further advance our advertising team via his wealth of experience and proven track record in fostering strategic partnerships and driving business growth,” said Danielle Varvaro, Head of Advertising Sales of Newsweek.
  • We are confident that his leadership will play a pivotal role in our ongoing success and future endeavors.”
    "I am honored to join Newsweek as the Head of Agency Relations and Business Development.

ORYZON Selected as Associated Partner in the First Important Project of Common European Interest (IPCEI) in the Health Sector (Med4Cure Project)

Retrieved on: 
星期三, 五月 29, 2024
Consortium, Commission, European Commission, Omnicom Group, CDTI, Recovery, Research, Government, Communication, Genomics, Rare disease, Personalized medicine

The Member States will provide up to €1 billion in public funding, which is expected to unlock an additional €5.9 billion in private investments.

Key Points: 
  • The Member States will provide up to €1 billion in public funding, which is expected to unlock an additional €5.9 billion in private investments.
  • Oryzon has been selected to participate as an Associated Partner in the Consortium.
  • The Med4Cure is a macro-project that deploys 14 scientific projects to be developed by 13 companies as Direct Partners and 11 as Associated Partners.
  • The project to be developed by Oryzon is called VANDAM and aims to validate epigenetic experimental drugs by applying a personalized medicine approach for rare and orphan diseases.

National CineMedia Appoints Catherine Sullivan as President of Sales, Marketing, and Partnerships

Retrieved on: 
星期三, 五月 15, 2024
Film & Motion Pictures, Marketing, Advertising, Communications, Entertainment, NCM, COVID-19, NBCUniversal, Omnicom Group, Television, National CineMedia, OMG, Equativ, NCMI, History, ABC Television, Sales

National CineMedia (NASDAQ: NCMI) (“the Company” or “NCM”), the largest cinema advertising platform in the US, today announced the appointment of seasoned media executive and strategist, Catherine Sullivan, as President of Sales, Marketing, and Partnerships, effective May 16, 2024.

Key Points: 
  • National CineMedia (NASDAQ: NCMI) (“the Company” or “NCM”), the largest cinema advertising platform in the US, today announced the appointment of seasoned media executive and strategist, Catherine Sullivan, as President of Sales, Marketing, and Partnerships, effective May 16, 2024.
  • Sullivan will join the executive leadership team, reporting directly to Chief Executive Officer Tom Lesinski.
  • "Catherine brings a highly accomplished track record as a visionary advertising executive and innovative, results-driven leader,” said Lesinski.
  • "I am thrilled to be joining the National CineMedia team at such a pivotal moment in the Company’s journey,” said Sullivan.

Collective Audience Appoints Award-Winning Digital Strategy Executive and Advertising Leader, Cary Tilds, to Advisor Collective

Retrieved on: 
星期一, 五月 6, 2024
DLT, WPP plc, DMR, Interactive Advertising Bureau, WPP, Intelligence, SVP, MNTN, Television, Mind share, Advertising, Connected, Digital technology, Machine learning, Publication, AOL, API, Smart TV, Omnicom Group, Blockchain, Reality–virtuality continuum, Marketing, Ford Motor Company, Woman, Collective, IAB, Medialink, Adtech (company), Martech, Panel, NFT, UC

Tilds is an award-winning digital advertising executive with 30 years of experience driving digital strategies, marketing, technology and innovation for Fortune 500 media giants that include WPP, Mindshare, Omnicom, and Ford Motor Company.

Key Points: 
  • Tilds is an award-winning digital advertising executive with 30 years of experience driving digital strategies, marketing, technology and innovation for Fortune 500 media giants that include WPP, Mindshare, Omnicom, and Ford Motor Company.
  • “She brings to our growing Advisor Collective invaluable knowledge and insights gained from leading teams engaged across marketing, digital media and analytics, business intelligence and data strategies.
  • Tilds earlier served as SVP of digital strategy and SVP of corporate strategy at FordDirect, where she led its digital technology, analytics, business intelligence, and data strategy teams.
  • She is also founder and CEO of Cary Tilds Consulting, and was appointed to Google’s first customer advisor board.

Pizza Hut Announces Carl Loredo President of Pizza Hut U.S.

Retrieved on: 
星期一, 五月 6, 2024
Retail, Restaurant, Bar, Food, Beverage, Loredo, Pizza Hut, Multimedia, Culture, Omnicom Group, The Marketing Arm, Fast food

Today, Pizza Hut announced that Juan Carlos “Carl” Loredo will join the company as the President of Pizza Hut U.S., reporting to Pizza Hut Division Chief Executive Officer Aaron Powell, effective June 3.

Key Points: 
  • Today, Pizza Hut announced that Juan Carlos “Carl” Loredo will join the company as the President of Pizza Hut U.S., reporting to Pizza Hut Division Chief Executive Officer Aaron Powell, effective June 3.
  • In this role, Loredo will assume responsibility for driving overall performance of the brand’s U.S. business.
  • View the full release here: https://www.businesswire.com/news/home/20240505494158/en/
    Today, Pizza Hut announced that Juan Carlos “Carl” Loredo will join the company as the President of Pizza Hut U.S., reporting to Pizza Hut Division Chief Executive Officer Aaron Powell, effective June 3.
  • (Photo: Business Wire)
    “Carl comes to Pizza Hut with a strong track record of positioning brands for success and delivering results in highly competitive markets.

Ad Net Zero US Launches the Action 5 Working Group to Harness Advertising’s Power to Support Behavior Change  

Retrieved on: 
星期五, 四月 26, 2024
Education, University, Working Group, IPG, Policy, Health, Omnicom Group, Dentsu, Meta, Carbon footprint, Carbon, Life, PwC, WPP, WildAid, Sustainable advertising, Food, Beauty, Advertising, Behavior, Renewable energy

The purpose of the group is to “harness advertising’s power to support behavior change.” The supporter group taps into advertisers’ immense power to positively influence consumers to make more sustainable choices and reduce total carbon emissions.

Key Points: 
  • The purpose of the group is to “harness advertising’s power to support behavior change.” The supporter group taps into advertisers’ immense power to positively influence consumers to make more sustainable choices and reduce total carbon emissions.
  • So, I'm delighted to join Ad Net Zero USA's newly founded group of experts dedicated to directing the industry's superpowers in behavior change and storytelling.
  • This working group provides a collaborative, proven approach for advertisers to harness that opportunity and drive real change,” said Rachel Schnorr, US Membership Director Ad Net Zero.
  • To learn more about the Working Group and Ad Net Zero, please visit www.adnetzero.com.

Firehouse Subs Engages New Ecosystem of Agencies to Help Fuel Brand Growth with Orchard as Lead Creative Agency

Retrieved on: 
星期二, 四月 23, 2024
Marketing, Advertising, Retail, Communications, Restaurant, Bar, Food, Beverage, Public Relations, Investor Relations, CMO, JKR, Degree, ICR, Omnicom Group, Firehouse Subs, PHD, Fire station, Growth, Restaurant Brands International, Orchard, RBI

Following a competitive agency review, Firehouse Subs®, the firefighter-founded specialty sandwich brand with a passion for hearty, flavorful food and heartfelt service, has named Orchard its lead creative agency.

Key Points: 
  • Following a competitive agency review, Firehouse Subs®, the firefighter-founded specialty sandwich brand with a passion for hearty, flavorful food and heartfelt service, has named Orchard its lead creative agency.
  • This marks the first time Firehouse Subs has expanded beyond a single-agency approach since its founding in 1994 – a strategic decision that ushers in a new growth era for the brand.
  • With more than 1,200 mostly-franchised locations across 46 states, including Canada and Puerto Rico, Firehouse Subs actively engaged franchisee board of director members in the creative agency selection process.
  • JKR will act as design partner and help Firehouse Subs tell its visual story in a more compelling way, leaning into what makes the brand unique.

KERV Interactive Partners with Magnite to Deliver AI-Powered Interactive Video Ads Programmatically, at Scale

Retrieved on: 
星期四, 四月 11, 2024
Marketing, Advertising, Communications, Technology, Other Technology, Audio, Video, Artificial Intelligence, OLV, Investment, AI, Love, Partnership, CTV, KERV, Multimedia, Omnicom Group, Sales

KERV Interactive , the leader in AI-powered video analysis, performance and monetization, and Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company, have joined forces to deliver immersive advertising experiences at scale.

Key Points: 
  • KERV Interactive , the leader in AI-powered video analysis, performance and monetization, and Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company, have joined forces to deliver immersive advertising experiences at scale.
  • Marketers can now layer KERV's portfolio of AI-powered interactive and shoppable video capabilities across Magnite’s omnichannel inventory from leading publishers.
  • "In today's fiercely competitive media landscape, the ability to dynamically deliver interactive, contextually relevant messages is critical,” said Sean Buckley, Chief Revenue Officer at Magnite.
  • This is just the beginning of the ways Magnite and KERV will collaborate to bring innovation to our industry that scales quickly, simply, and efficiently.”

Omnicom Reports First Quarter 2024 Results

Retrieved on: 
星期二, 四月 16, 2024
Marketing, Omnicom Group, Health care, Capital punishment, Precision marketing, Acquisition, Terrorism, Branding

NEW YORK, April 16, 2024 /PRNewswire/ -- Omnicom (NYSE: OMC) today announced results for the quarter ended March 31, 2024.

Key Points: 
  • Worldwide revenue growth in the first quarter of 2024 compared to the first quarter of 2023 was led by an increase in organic growth of $136.9 million, or 4.0%.
  • Operating expenses increased $54.8 million, or 1.8%, to $3,151.6 million in the first quarter of 2024 compared to the first quarter of 2023.
  • Net Income – Omnicom Group Inc. and Diluted Net Income per Share
    Net income - Omnicom Group Inc. for the first quarter of 2024 increased $91.1 million, or 40.0%, to $318.6 million compared to the first quarter of 2023.
  • Omnicom will host a conference call to review its financial results on Tuesday, April 16, 2024, starting at 4:30 p.m. Eastern Time.