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KERV Interactive Partners with Magnite to Deliver AI-Powered Interactive Video Ads Programmatically, at Scale

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星期四, 四月 11, 2024

Marketing, Advertising, Communications, Technology, Other Technology, Audio, Video, Artificial Intelligence, OLV, Investment, AI, Love, Partnership, CTV, KERV, Multimedia, Omnicom Group, Sales

KERV Interactive , the leader in AI-powered video analysis, performance and monetization, and Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company, have joined forces to deliver immersive advertising experiences at scale.

Key Points:

KERV Interactive , the leader in AI-powered video analysis, performance and monetization, and Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company, have joined forces to deliver immersive advertising experiences at scale.
Marketers can now layer KERV's portfolio of AI-powered interactive and shoppable video capabilities across Magnite’s omnichannel inventory from leading publishers.
"In today's fiercely competitive media landscape, the ability to dynamically deliver interactive, contextually relevant messages is critical,” said Sean Buckley, Chief Revenue Officer at Magnite.
This is just the beginning of the ways Magnite and KERV will collaborate to bring innovation to our industry that scales quickly, simply, and efficiently.”

Digital Video Ad Spend Growing Nearly 80% Faster than Media Overall, According to IAB Video Ad Spend and Strategy Report

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星期四, 四月 25, 2024

Spend, OLV, Total, IAB, Smart TV, Content strategy, Travel, Digital video, Yoy, Retail, CTV, Restaurant, Advertising, Growth, CPG, Video game

NEW YORK, April 25, 2024 /PRNewswire/ -- Total digital video advertising spend, including Connected TV (CTV), social video, and online video (OLV), is projected to grow 16% in 2024 — nearly 80% faster than total media overall*.

Key Points:

In total, digital video ad revenues are expected to reach $63B in 2024, according to IAB's "2024 Digital Video Ad Spend & Strategy Report".
In the last four years, the share of ad spend has shifted by nearly 20 percentage points from linear TV to digital video, which is now 52% of the total market share.
CPG and Retail will post double-digital ad spend growth YoY, at 20% and 30% respectively, while also generating the largest total ad spend.
The "2024 Digital Video Ad Spend & Strategy Report" is available here .

MoneyGram Advances Evolution of its Iconic Brand by Partnering with New Brand, Creative and Media Agencies of Record

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星期二, 四月 16, 2024

DALLAS, April 16, 2024 /PRNewswire/ -- MoneyGram International, Inc. ("MoneyGram" or the "Company"), a leading global financial technology company that connects the world's communities, is excited to announce a significant update to its brand evolution with the addition of four award-winning agencies of record. Following an extensive agency review process, MoneyGram has selected Prophet (brand strategy), Cutwater (creative), DEPT® UK (social) and iProspect (media). Together, MoneyGram and these innovative agencies will transform and grow the MoneyGram brand in a way that drives business growth.

Key Points:

Following an extensive agency review process, MoneyGram has selected Prophet (brand strategy), Cutwater (creative), DEPT® UK (social) and iProspect (media).
Together, MoneyGram and these innovative agencies will transform and grow the MoneyGram brand in a way that drives business growth.
"As MoneyGram has rapidly evolved into a digital-first organization, we're now equally invested in the strategic evolution of our global, iconic brand," said Greg Hall, MoneyGram Chief Marketing Officer.
As a leading brand consultancy, Prophet has joined the team to lead the transformation and growth of the MoneyGram brand.

Mediaocean and Magnite Strike Exclusive Partnership to Automate Media Planning, Execution, and Reconciliation in Streaming TV

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星期四, 三月 14, 2024

Automation, OLV, RPA, Partnership, SVP, VIZIO, WPP plc, News, AMC Networks, A&E Networks, AMC, Advertising, CTV, Warner Bros. Discovery, Television, Sales

This partnership enables Prisma users to activate streaming campaigns directly with premium video sellers through Magnite’s ClearLine solution.

Key Points:

This partnership enables Prisma users to activate streaming campaigns directly with premium video sellers through Magnite’s ClearLine solution.
The partnership builds on the 2023 deal to bring Magnite’s streaming inventory into Mediaocean’s ad infrastructure for local TV buyers.
As CTV ad spend grows to $30 billion in the US this year, we’re excited to partner with Magnite.
“The integration of Prisma and ClearLine will bring more automation to TV buying and further dissolve the divide between linear and streaming ad investment.

Ariana Madix and BIC EasyRinse Reunite to Celebrate a Smoother Lifestyle

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星期四, 三月 28, 2024

OLV, Motivation, Bravo, The New York Times, Partnership, Hobby, Woman, BIC, CTV, Nightclub

SHELTON, Conn., March 28, 2024 /PRNewswire/ -- Following the success of last year's award-winning partnership, BIC EasyRinse is reuniting with television star, Broadway actress, and New York Times Best-Selling author Ariana Madix to celebrate her personal renaissance.

Key Points:

SHELTON, Conn., March 28, 2024 /PRNewswire/ -- Following the success of last year's award-winning partnership, BIC EasyRinse is reuniting with television star, Broadway actress, and New York Times Best-Selling author Ariana Madix to celebrate her personal renaissance.
In the podcast-style chat, Ariana reveals to "listeners" how BIC EasyRinse razors are a total gamechanger – anti-clog technology and a smoother, less irritating shave*.
To celebrate the partnership, BIC is offering consumers 20% off BIC EasyRinse razors on Amazon by entering the code 20EASYRINSE, valid 3/27/24 through 4/30/24.
With over 9,000 5-star reviews**, BIC EasyRinse for women and men is available at major retailers online and in stores nationwide starting at $6.47.

For the love of buckets: KFC Canada launches search for ultimate Finger Lickin’ Good Basketball Celebrations

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星期一, 二月 26, 2024

Marketing, Bell, OLV, Finger, KFC, Athlete, Entertainment

From celebrations, to getting in the zone for that epic shot, the finger lick amplifies the game and ignites fandom in a uniquely KFC way.

Key Points:

From celebrations, to getting in the zone for that epic shot, the finger lick amplifies the game and ignites fandom in a uniquely KFC way.
KFC Canada invites basketball enthusiasts, aspiring ballers, and KFC fans to join Open Endorsement until April 1st.
Everyone is welcome, regardless of basketball skill level, this is a contest that’s all about the Finger Lickin’ Good Celebrations.
Follow along KFC’s search for Finger Lickin’ Good Celebrations: #bucketsarelifecontest
For further information please contact:

Cognitiv Increases Client Base 7.5X, Proving Deep Learning Is the Future of Advertising

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星期三, 二月 21, 2024

Context, Algorithm, Curation, Contextual, Consumer, OLV, Deep learning, LTV, Entrepreneurship, Universal McCann, Xandr, Proxy, Universal, CTV, KPI, DSP, DSPS, Display, Investment company, Sales

NEW YORK, Feb. 21, 2024 (GLOBE NEWSWIRE) -- Cognitiv, the leading provider of deep learning AI for marketers, today announced the launch of the industry’s first Deep Learning Advertising Platform, a next-generation approach to media buying built with deep learning AI from its inception.

Key Points:

NEW YORK, Feb. 21, 2024 (GLOBE NEWSWIRE) -- Cognitiv, the leading provider of deep learning AI for marketers, today announced the launch of the industry’s first Deep Learning Advertising Platform, a next-generation approach to media buying built with deep learning AI from its inception.
In 2023, Cognitiv grew their client base by 7.5X, driving exceptional results with their deep learning ad solutions.
“The Cognitiv difference is that all of our products are just an execution layer for neural networks built inside our Deep Learning Advertising Platform.
"Cognitiv's Deep Learning Advertising Platform delivers a number of unique capabilities that put it in a class by itself.

GumGum's Playground xyz Launches Optimal Attention™, a New Framework for Connecting Attention to Outcomes

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星期四, 二月 29, 2024

Attention, Multimedia, OLV, Mathematical optimization, Advertising, Meta, Environment

LONDON, Feb. 29, 2024 /PRNewswire-PRWeb/ -- Playground xyz, the leading attention measurement and optimisation platform, has unveiled a revolutionary attention framework, to help brands find their Optimal Attention. This cutting-edge approach offers advertisers a bespoke and in-depth understanding of how Attention Time directly influences outcomes, marking a new era in attention measurement.

Key Points:

Playground xyz, the leading attention measurement and optimisation platform, has unveiled a revolutionary attention framework, to help brands find their Optimal Attention.
LONDON, Feb. 29, 2024 /PRNewswire-PRWeb/ -- Playground xyz, the leading attention measurement and optimisation platform, has unveiled a revolutionary attention framework, to help brands find their Optimal Attention.
"By introducing Optimal Attention, we're providing a more comprehensive way for brands to understand what Attention Time actually means for them," said Rob Hall, CEO of Playground xyz.
Using the Optimal Attention framework, Playground xyz will leverage a combination of Attention Time metrics and brand lift survey analysis to link seconds of attention to changes in campaign outcomes, producing an Optimal Attention curve for each brand.

McAfee Launches New US Brand Campaign, “McAfee is like,” to Demystify the Power of Online Protection

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星期二, 一月 16, 2024

Internet, Security, Technology, Online Privacy, Software, OLV, Learning, Privacy, Life, Partnership, Element, Camelot, CTV, Marketing

The campaign’s creative focus is anchored in McAfee’s mission – to provide worry-free protection for people and their families, so they can confidently live their best lives online.

Key Points:

The campaign’s creative focus is anchored in McAfee’s mission – to provide worry-free protection for people and their families, so they can confidently live their best lives online.
McAfee+ is like having a private detective take back your personal info from the sites that sell it.
McAfee+ is like having the power to turn invisible so you can make your great escape from hackers on public Wi-Fi.
As a brand solely focused on consumers, McAfee’s new campaign reintroduces its trusted name spotlighting the striking advances McAfee has made in online protection.

KFC launches Festive Menu so Finger Lickin’ Good you'll be lost for words

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星期一, 十一月 13, 2023

Holiday, Social, OLV, Food, Cooking, Cranberry sauce, CBC, KFC, Restaurant, Fast food, Spotify

TORONTO, Nov. 13, 2023 (GLOBE NEWSWIRE) -- KFC Canada knows the holidays are all about two things: good times and good food, on repeat.

Key Points:

TORONTO, Nov. 13, 2023 (GLOBE NEWSWIRE) -- KFC Canada knows the holidays are all about two things: good times and good food, on repeat.
So, to celebrate the season, KFC is giving Canadians the best gift of all: the new KFC Festive Chicken Sandwich.
KFC’s Festive Menu with all the cravings is now available across Canada, featuring newly designed winter wonderland packaging of the brand’s iconic buckets.
Go big with the KFC Festive Chicken Sandwich or celebrate family-style, with the Festive Favourites Feast: bountiful buckets of the Colonel’s Original Recipe, hand-breaded drumsticks, heaps of stuffing, and your choice of sides.