Taylor Swift

• Desire, anticipation, frustration and disappointment – any time tickets for a Taylor Swift tour go on sale there is Bad Blood.
• It’s a function of the idiosyncrasies of the concert-ticketing industry, amplified by the cultural phenomenon that is Taylor Swift.
• More than 1 million people reportedly registered for a presale code within 12 hours of the Australian concert dates being announced.

Supply and demand

• Typically when demand outstrips supply, suppliers will – in the interest of maximising profit – look to do one of two things: increase supply, or increase the price.
• Compared with most other markets, however, suppliers of concerts have less capacity to respond to demand signals.

Pricing tickets

• Concert organisers do this to some extent by offering tickets at a range of price points.
• For the vast bulk of tickets for Sydney and Melbourne, there are seven price points, ranging from A$79.90 (for “back row” seats) to A$379.90 for “A Reserve” seats in front of the stage.
• Taylor Swift’s American fan demographics Typically, however, artists are reluctant to be seen to be ripping off their fans, and their most loyal and enthusiastic fans are not necessarily the ones that can afford to pay the most for tickets.

Dynamic pricing

• But Ticketmaster says it only uses dynamic pricing if the artist agrees – and for good reason.
• She has been allowing dynamic pricing since at least 2018.
• But no tickets for the Australian concerts are being sold using dynamic pricing.

Enter the scalpers

• Economists call this a “secondary market”, and see it as sign a product or service has been undersupplied or underpriced (or both).
• It’s more commonly called “ticket scalping” or “ticket touting”, and condemned as opportunistic and unethical.
• But the rise of ticket bots, which can flood ticketing websites with millions of requests, and online markets that allow sellers to be anonymous, makes stopping scalpers increasingly difficult.
• This involves holding back 10% of show tickets, which are then sold at a higher price but undercutting scalpers, with the the extra profit going to “charities and/or activist organizations”.

• Def Leppard have deconstructed and rebuilt not only some of their most well-known tracks, but also some of their hidden gems as well.
• By and large, they have intertwined the audio from the original tapes and performed them alongside The Royal Philharmonic Orchestra, consistently ranked as one of the world's leading orchestras.
• Vocalist Joe Elliott says, "Def Leppard has always enjoyed veering off the expected path - working with the likes of Tim McGraw, Taylor Swift & Alison Krauss for example.
• So, when the offer to revisit some of our back catalogue with the Royal Philharmonic was presented to us, we all jumped at it.

• LOS ANGELES, Nov. 5, 2021 /PRNewswire/ -- EDGEOUTRecordsand Pop-Rock outfit The Revelries are excited to present the music video for "So High," the latest single to be released from the emerging Nashville-based band.
• Watch the music video for "So High" on YouTube HERE and stream the song on all platforms HERE .
• The Revelries would go on to release its first two singles, "Blonde Hair.
• Universal Music Group (UMG) is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content.

• LONDON, Sept. 24, 2021 /PRNewswire/ -- In celebration of 25 years of one of the most popular girl bands across the world, the Spice Girls, Spotify has recreated the iconic Spice Bus from the film Spice World and taken fans on the journey of a lifetime in the form of a Spice Girls tour across London.
• Spotify's Spice Bus then journeyed around the capital and over Tower Bridge (thankfully just driving and not flying through the air as in Spice World).
• Spice Girls super fans on board the bus were treated to a dragtastic homage to the Spice Girls.
• The bus tour was hosted by RuPaul's Drag Race UK season one queen Baga Chipz taking inspiration from Ginger Spice.