Miami-Dade County Department of Transportation & Public Works Hires Venerable Communications Agency
MIAMI, Nov. 9, 2023 /PRNewswire-PRWeb/ -- The Miami-Dade County Department of Transportation and Public Works (DTPW), which operates the 15th largest public transit system in the U.S. and the largest transit agency in Florida, selected The Weinbach Group to handle marketing communications, including public relations and creative campaign development. The Miami public relations firm, which has operated in South Florida continuously since 1987, will promote the Department's growing public transportation system, including the launch of new bus routes, new transportation infrastructure, and novel public works projects, like the Underline, a 10-mile linear park and trail that runs under Metrorail's elevated tracks.
- MIAMI, Nov. 9, 2023 /PRNewswire-PRWeb/ -- The Miami-Dade County Department of Transportation and Public Works (DTPW) , which operates the 15th largest public transit system in the U.S. and the largest transit agency in Florida, selected The Weinbach Group to handle marketing communications, including public relations and creative campaign development.
- Among its first tasks, the Miami-based marketing communications firm will develop a comprehensive, strategic communications plan to help the Department effectively disseminate information to its diverse audiences and to promote departmental assets within the public transit system.
- "The Department of Transportation and Public Works' lofty vision is to be the world's best provider of transportation options, which is supported by its far-reaching strategic plan," said Juan C. Mendieta, chief external affairs officer for the Department.
- Now, as the communications firm for the Department of Transportation and Public Works, we have the opportunity to earn Miami's public transit system the attention it deserves as a source of pride for the entire community."