IRCAM

IFF Launches Sound Logo to Illustrate Multi-sensory Dimensions of Scent

Retrieved on: 
Thursday, October 19, 2023
Odor, Amplification, IRCAM, Sound, Partnership, Neuroscience, Heart, Perfume, Scent of a Woman (song)

PARIS, Oct. 19, 2023 /PRNewswire/ -- IFF today announced the launch of its first sound logo to the business-to-business (B2B) perfumery, home and personal care industries. Developed with Paris-based sound research lab IRCAM Amplify, the sound, named "World of Scents," represents IFF's creative and pioneering ambitions, and the human experience they aim to evoke.

Key Points: 
  • Earlier this year, IFF signed a partnership with IRCAM Amplify, exploring the emotional connections between sound and scent.
  • Together, they conducted a ground-breaking study showing that a purposefully designed sound increased scent purchase intent by nearly 60 percent in an e-commerce site.
  • "Scent and sound are both invisible but have a profound impact on sensory perception," said Sergio Gelernter, chief marketing officer, Scent, IFF.
  • To create the "World of Scents" sound logo, the IFF and IRCAM Amplify teams used the Amplify SPEAK methodology, drawing inspiration from the vision of IFF's Scent division.

IFF and IRCAM Amplify Study Shows Consumer Online Purchase for Perfume Driven by Sound

Retrieved on: 
Thursday, April 6, 2023
Smell, Food, Registered trademark symbol, Consumer, Research, Emotion, IRCAM, Science, Creativity, NYSE, Neuroscience, Sound, Health, International Flavors & Fragrances, RCAM, Odor, Perfume

PARIS, April 6, 2023 /PRNewswire/ -- IFF today announced an in-depth study conducted with IRCAM Amplify ‒a Paris-based sound research and design lab‒demonstrating a strong link between sound, smell, emotion and consumer behavior.

Key Points: 
  • PARIS, April 6, 2023 /PRNewswire/ -- IFF today announced an in-depth study conducted with IRCAM Amplify ‒a Paris-based sound research and design lab‒demonstrating a strong link between sound, smell, emotion and consumer behavior.
  • Study results show that sound increases the purchase intent for scent by 58 percent in an e-commerce setting, and it also invokes a deep emotional connection with a scent.
  • "Increasingly, consumers are making more online purchases, and this scent-tech revolution will allow brands and retailers to introduce new scents online and accelerate business growth," said Christophe de Villeplée, president, Scent, IFF.
  • Ircam Amplify was created to achieve the very best of innovation in audio research from IRCAM – Centre Pompidou available to companies and new use cases.