Soft & Dri Levels Up All-Day Confidence with a New Look, Go-Anywhere Shape and Mood Matching Scents.
We wanted to reintroduce Soft & Dri to a new generation of women with features and benefits that are important to them.
- We wanted to reintroduce Soft & Dri to a new generation of women with features and benefits that are important to them.
- Scent is known to have a powerful impact on one's emotions as well as their overall mood.
- Soft & Dri took this cue and curated their new aluminum-free stick deodorants with fragrances to uplift, inspire and match your mood.
- It's the same refreshing scent and formula women have trusted and loved for years, all with a fresh new look and shape.