Ally and Disney create unprecedented media and collegiate collaboration to advance parity for women's sports
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Monday, February 20, 2023
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CHARLOTTE, N.C., Feb. 20, 2023 /PRNewswire/ -- Ally Financial Inc. and The Walt Disney Company today announced the digital financial services company is extending its marketing presence and powerful support of women's sports with a multi-year, multimillion dollar investment intentionally designed to advance equality in women's sports coverage.
Key Points:
- This cycle needs to change," said Andrea Brimmer, chief marketing and public relations officer at Ally.
- Late last year, Ally challenged Disney to create a first-of-its-kind sponsorship package to spotlight women's sports and advance the brand's pledge to reach 50/50 media spend across men's and women's sports.
- Disney worked hand-in-hand with Ally to create a new and innovative type of package with gender equity at its core.
- Ally and Disney intentionally structured the ACC Network media portion of the agreement to create opportunities for additional financial brands to join, thereby increasing investment in women's sports.