FREEWHEEL, A COMCAST COMPANY


Associated tags: Advertising, Communications, Media, Entertainment, TV and Radio, RTB, Freewheel, Workflow, Original equipment manufacturer, AVOD, FAST, CTV, Auction, Paulo, Beeswax

Column6 Launches Global Partnership with FreeWheel and its Beeswax Technology to Help Advertisers Reach More Connected TV Audiences Across the Americas

Retrieved on: 
Tuesday, October 25, 2022
Advertising, Communications, Media, Entertainment, TV and Radio, RTB, Freewheel, Workflow, Original equipment manufacturer, Partnership, Technology, Solution, Goal, Industry, AVOD, FAST, CTV, Auction, Paulo, Beeswax

Column6, an innovative connected TV (CTV) platform, today announced it has integrated FreeWheel s Beeswax bidder technology to optimize campaigns across Column6 supply.

Key Points: 
  • Column6, an innovative connected TV (CTV) platform, today announced it has integrated FreeWheel s Beeswax bidder technology to optimize campaigns across Column6 supply.
  • Beeswax is a leading demand side platform for buyers to access premium CTV inventory, said Misha Williams, Vice President, U.S. Supply Revenue, FreeWheel.
  • Through our unique integration with Column6, our Beeswax clients are now able to efficiently identify and reach their desired audiences on CTV devices across the Americas including the growing Latin America market.
  • We are excited to grow our partnership with FreeWheel and Beeswaxs enhanced bidding technology across the Americas, Column6 President Josh Feuer said.