Live Sports Streamers More Receptive To Ads Than Traditional TV Viewers According To New Research From Magnite
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Wednesday, July 6, 2022
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82% of all Australian OTT users can be classified as live streamers according to the study, demonstrating that Australia continues to lead the way on streaming.
Key Points:
- 82% of all Australian OTT users can be classified as live streamers according to the study, demonstrating that Australia continues to lead the way on streaming.
- "One of the studys key findings shows that engagement with live content extends to the advertising that accompanies it.
- Sports fans prefer to watch live over watching on demand 71% of live sports programming is watched in real time.
- Live sports streaming is omnichannel, but viewers prefer a large screen environment when streaming live sports, with 84% opting to watch on CTV.