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BIRKENSTOCK APPOINTS NEW MANAGING DIRECTOR FOR GREATER CHINA: TIFFANY WU TO LEAD AND TO ACCELERATE THE COMPANY'S EXPANSION IN THE GROWTH REGION WITH THE LARGEST UNTAPPED WHITE SPACE POTENTIAL

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Tuesday, November 7, 2023

LINZ AM RHEIN, Germany and SHANGHAI, Nov. 7, 2023 /PRNewswire/ -- BIRKENSTOCK has appointed Tiffany Wu as Managing Director Greater China, effective November 1, 2023. In this newly created position, Wu will lead the Greater China business area, which includes mainland China, Hong Kong and Taiwan, driving brand equity and sales in the region. She reports to Klaus Baumann, Chief Sales Officer of the BIRKENSTOCK Group.

Key Points:

LINZ AM RHEIN, Germany and SHANGHAI, Nov. 7, 2023 /PRNewswire/ -- BIRKENSTOCK has appointed Tiffany Wu as Managing Director Greater China, effective November 1, 2023.
In this newly created position, Wu will lead the Greater China business area, which includes mainland China, Hong Kong and Taiwan, driving brand equity and sales in the region.
Oliver Reichert, Director of Birkenstock Holding plc and Chief Executive Officer of the BIRKENSTOCK Group: "Greater China is the strongest growth driver for us in the APMA region alongside India and Japan.
And in view of the latest economic outlook, we expect this positive trend to continue or accelerate.

BIRKENSTOCK APPOINTS NEW MANAGING DIRECTOR FOR GREATER CHINA: TIFFANY WU TO LEAD AND TO ACCELERATE THE COMPANY'S EXPANSION IN THE GROWTH REGION WITH THE LARGEST UNTAPPED WHITE SPACE POTENTIAL

Retrieved on:

Tuesday, November 7, 2023

LINZ AM RHEIN, Germany and SHANGHAI, Nov. 7, 2023 /PRNewswire/ -- BIRKENSTOCK has appointed Tiffany Wu as Managing Director Greater China, effective November 1, 2023. In this newly created position, Wu will lead the Greater China business area, which includes mainland China, Hong Kong and Taiwan, driving brand equity and sales in the region. She reports to Klaus Baumann, Chief Sales Officer of the BIRKENSTOCK Group.

Key Points:

LINZ AM RHEIN, Germany and SHANGHAI, Nov. 7, 2023 /PRNewswire/ -- BIRKENSTOCK has appointed Tiffany Wu as Managing Director Greater China, effective November 1, 2023.
In this newly created position, Wu will lead the Greater China business area, which includes mainland China, Hong Kong and Taiwan, driving brand equity and sales in the region.
Oliver Reichert, Director of Birkenstock Holding plc and Chief Executive Officer of the BIRKENSTOCK Group: "Greater China is the strongest growth driver for us in the APMA region alongside India and Japan.
And in view of the latest economic outlook, we expect this positive trend to continue or accelerate.

"UGLY FOR A REASON": BIRKENSTOCK LAUNCHES ITS FIRST GLOBAL PAID CONTENT CAMPAIGN ON NYTIMES.COM

Retrieved on:

Friday, July 1, 2022

University, Heart, CEO, Research, FOOT, Elective surgery, Shoe, Foot, Medicine, T Brand Studio, The, Awareness, WILL, Reason, THE, Heel, HOW, Health, LINZ, Detail, The New York Times, Shoemaking, Television, Paleontology

LINZ AM RHEIN, Germany and LONDON, July 1, 2022 /PRNewswire/ -- "Ugly for a Reason" - with this provocative message, BIRKENSTOCK draws attention to its first global brand campaign – a three-part video documentary that shines a light on the human foot, raising the awareness of consumers all around the world on the importance of foot health and the role footwear plays to maintain it. The purpose-driven campaign is in the tradition of the lectures in which master shoemaker Konrad Birkenstock educated his peers in Germany and parts of Europe in the 1920s about diseases of the foot related to wrong footwear and the means to alleviate them - a tradition that was later to be continued by his son Carl Birkenstock and his grandson Karl.

Key Points:

Produced by T Brand,the content studio of New York Times Advertising, the paid content campaignwill be published on nytimes.com , BIRKENSTOCK.com and all other online channels of the global lifestyle brand and inventor of the footbed.
Oliver Reichert, CEO of the BIRKENSTOCK Group: "Foot health is at the heart of everything we do at BIRKENSTOCK.
With our campaign, we want to stage the human foot - and address the role of proper footwear for our health.
Episode three ("Stepping into the Details") investigates why functional design, quality and responsibility are important for foot health.

"UGLY FOR A REASON": BIRKENSTOCK LAUNCHES ITS FIRST GLOBAL PAID CONTENT CAMPAIGN ON NYTIMES.COM

Retrieved on:

Friday, July 1, 2022

LINZ AM RHEIN, Germany and LONDON, July 1, 2022 /PRNewswire/ -- "Ugly for a Reason" - with this provocative message, BIRKENSTOCK draws attention to its first global brand campaign – a three-part video documentary that shines a light on the human foot, raising the awareness of consumers all around the world on the importance of foot health and the role footwear plays to maintain it. The purpose-driven campaign is in the tradition of the lectures in which master shoemaker Konrad Birkenstock educated his peers in Germany and parts of Europe in the 1920s about diseases of the foot related to wrong footwear and the means to alleviate them - a tradition that was later to be continued by his son Carl Birkenstock and his grandson Karl.

Key Points:

Produced by T Brand,the content studio of New York Times Advertising, the paid content campaignwill be published on nytimes.com , BIRKENSTOCK.com and all other online channels of the global lifestyle brand and inventor of the footbed.
Oliver Reichert, CEO of the BIRKENSTOCK Group: "Foot health is at the heart of everything we do at BIRKENSTOCK.
With our campaign, we want to stage the human foot - and address the role of proper footwear for our health.
Episode three ("Stepping into the Details") investigates why functional design, quality and responsibility are important for foot health.