T Brand Studio

Skyscanner's first global 360-degree marketing campaign parodies quirky power-users who harness “The Ultimate Travel Hack” to find amazing travel deals

Retrieved on: 
Wednesday, August 30, 2023

The campaign is the first multi-market TV and out-of-home effort by Skyscanner and signals the brand’s confidence as travel returns to markets worldwide.

Key Points: 
  • The campaign is the first multi-market TV and out-of-home effort by Skyscanner and signals the brand’s confidence as travel returns to markets worldwide.
  • The campaign brings to life four new character worlds that include a Travel Magician, an Analog Travel Agent, a quirky Deal Collecting Couple and a Private Travel Hacker for the wealthy and well-travelled.
  • The campaign comes to life across TV, OOH and digital, including the launch of paid TikTok assets.
  • Magically Searches Billions Of Prices: https://youtu.be/DgfMCNBM3XY
    Finding Deals Has Never Been Easier: https://youtu.be/15JNUWakNnE
    Save Like a Travel Agent: https://youtu.be/_sWg9Qj_9jY

Black Tech Week Announces New Media Division Including Partnerships With NBCUniversal, Inc. Magazine and Others

Retrieved on: 
Thursday, July 13, 2023

CINCINNATI, July 13, 2023 /PRNewswire/ -- Black Tech Week (BTW) is thrilled to announce the creation of its new media division, Black Tech Weekly.

Key Points: 
  • CINCINNATI, July 13, 2023 /PRNewswire/ -- Black Tech Week (BTW) is thrilled to announce the creation of its new media division, Black Tech Weekly.
  • Black Tech Week announces the creation of new media division, Black Tech Weekly
    "Black founder stories are not being told with authenticity.
  • Black Tech Weekly's media partners have also committed to cross-posting content across outlets and platforms, all published under the Black Tech Weekly brand.This is a horizontal media strategy that ensures Black Tech Weekly brand consistency across networks.
  • This is the future we must strive for at Black Tech Weekly, and it starts today," said Candice Matthews Brackeen, co-owner of Black Tech Week.

BIRKENSTOCK LAUNCHES THE THIRD EPISODE OF THE PAID CONTENT CAMPAIGN "UGLY FOR A REASON" ON NYTIMES.COM

Retrieved on: 
Monday, November 21, 2022

LINZ, Germany, Nov. 21, 2022 /PRNewswire/ -- The third installment of "Ugly for a Reason", the ambitious three-part BIRKENSTOCK video documentary spotlighting the importance of foot health, has been released. "Rethinking Footwear, Redefining Aesthetics" builds upon the series' first episodes, which grounded the audience in the importance of having healthy feet. Episode Three explores how the brand's first orthopedic sandal, the Madrid, shook up the footwear industry and laid the groundwork for putting foot health on the global fashion agenda. Produced by T Brand, the content studio of New York Time Advertising, the ad campaign is available on NYTIMES.COM, BIRKENSTOCK.COM and all other online channels of the iconic brand and inventor of the footbed.

Key Points: 
  • "Rethinking Footwear, Redefining Aesthetics" builds upon the series' first episodes, which grounded the audience in the importance of having healthy feet.
  • At this point Karl Birkenstock released a design that he himself says made him a "laughingstock" at the industry event.
  • BIRKENSTOCK is a global lifestyle brand with a heritage in iconic footwear, rooted in the creation of the BIRKENSTOCK footbed.
  • In 2017, BIRKENSTOCK added sleep systems and natural cosmetics (BIRKENSTOCK NATURAL SKIN CARE) to its portfolio of products.

BIRKENSTOCK LAUNCHES THE THIRD EPISODE OF THE PAID CONTENT CAMPAIGN "UGLY FOR A REASON" ON NYTIMES.COM

Retrieved on: 
Monday, November 21, 2022

LINZ, Germany, Nov. 21, 2022 /PRNewswire/ -- The third installment of "Ugly for a Reason", the ambitious three-part BIRKENSTOCK video documentary spotlighting the importance of foot health, has been released. "Rethinking Footwear, Redefining Aesthetics" builds upon the series' first episodes, which grounded the audience in the importance of having healthy feet. Episode Three explores how the brand's first orthopedic sandal, the Madrid, shook up the footwear industry and laid the groundwork for putting foot health on the global fashion agenda. Produced by T Brand, the content studio of New York Time Advertising, the ad campaign is available on NYTIMES.COM, BIRKENSTOCK.COM and all other online channels of the iconic brand and inventor of the footbed.

Key Points: 
  • At this point Karl Birkenstock released a design that he himself says made him a "laughingstock" at the industry event.
  • BIRKENSTOCK is a global lifestyle brand with a heritage in iconic footwear, rooted in the creation of the BIRKENSTOCK footbed.
  • In 2017, BIRKENSTOCK added sleep systems and natural cosmetics (BIRKENSTOCK NATURAL SKIN CARE) to its portfolio of products.
  • BIRKENSTOCK has 16 sites in Germany, in the states of North Rhine-Westphalia, Rhineland-Palatinate, Hesse, Bavaria, and Saxony.

BIRKENSTOCK EXAMINES THE FUTURE OF HEALTHY FEET WITH THE LAUNCH OF THE SECOND EPISODE OF THE PAID CONTENT CAMPAIGN "UGLY FOR A REASON" ON NYT.COM

Retrieved on: 
Thursday, August 18, 2022

LINZ, Germany, Aug. 18, 2022 /PRNewswire/ -- "Ugly for a Reason" – the three-part video documentary created by BIRKENSTOCK to shine a light on the marvels of the human foot and educate audiences worldwide on the importance of foot health, returns today with its second episode, "Finding Our Feet." The second installment takes an in-depth look at the future of foot health, through the lens of BIRKENSTOCK's heritage in orthopedics. Produced by T Brand, the content studio of New York Time Advertising, the ad campaign is available on nytimes.com, BIRKENSTOCK.COM and all other online channels of the iconic brand and inventor of the footbed.

Key Points: 
  • The second installment takes an in-depth look at the future of foot health, through the lens of BIRKENSTOCK's heritage in orthopedics.
  • The episode opens with inspiring footage of world-renowned ballet soloist Romany Pajdak dancing en pointe, a form of expression that involves the whole body.
  • Our goal with this campaign is to continue the important conversation around foot health and healthy footwear to empower consumers to make better-informed choices."
  • Episode three ("Stepping into the Details") will investigate why functional design, quality and responsibility are important for foot health.

"UGLY FOR A REASON": BIRKENSTOCK LAUNCHES ITS FIRST GLOBAL PAID CONTENT CAMPAIGN ON NYTIMES.COM

Retrieved on: 
Friday, July 1, 2022

LINZ AM RHEIN, Germany and LONDON, July 1, 2022 /PRNewswire/ -- "Ugly for a Reason" - with this provocative message, BIRKENSTOCK draws attention to its first global brand campaign – a three-part video documentary that shines a light on the human foot, raising the awareness of consumers all around the world on the importance of foot health and the role footwear plays to maintain it. The purpose-driven campaign is in the tradition of the lectures in which master shoemaker Konrad Birkenstock educated his peers in Germany and parts of Europe in the 1920s about diseases of the foot related to wrong footwear and the means to alleviate them - a tradition that was later to be continued by his son Carl Birkenstock and his grandson Karl.

Key Points: 
  • Produced by T Brand,the content studio of New York Times Advertising, the paid content campaignwill be published on nytimes.com , BIRKENSTOCK.com and all other online channels of the global lifestyle brand and inventor of the footbed.
  • Oliver Reichert, CEO of the BIRKENSTOCK Group: "Foot health is at the heart of everything we do at BIRKENSTOCK.
  • With our campaign, we want to stage the human foot - and address the role of proper footwear for our health.
  • Episode three ("Stepping into the Details") investigates why functional design, quality and responsibility are important for foot health.

"UGLY FOR A REASON": BIRKENSTOCK LAUNCHES ITS FIRST GLOBAL PAID CONTENT CAMPAIGN ON NYTIMES.COM

Retrieved on: 
Friday, July 1, 2022

LINZ AM RHEIN, Germany and LONDON, July 1, 2022 /PRNewswire/ -- "Ugly for a Reason" - with this provocative message, BIRKENSTOCK draws attention to its first global brand campaign – a three-part video documentary that shines a light on the human foot, raising the awareness of consumers all around the world on the importance of foot health and the role footwear plays to maintain it. The purpose-driven campaign is in the tradition of the lectures in which master shoemaker Konrad Birkenstock educated his peers in Germany and parts of Europe in the 1920s about diseases of the foot related to wrong footwear and the means to alleviate them - a tradition that was later to be continued by his son Carl Birkenstock and his grandson Karl.

Key Points: 
  • Produced by T Brand,the content studio of New York Times Advertising, the paid content campaignwill be published on nytimes.com , BIRKENSTOCK.com and all other online channels of the global lifestyle brand and inventor of the footbed.
  • Oliver Reichert, CEO of the BIRKENSTOCK Group: "Foot health is at the heart of everything we do at BIRKENSTOCK.
  • With our campaign, we want to stage the human foot - and address the role of proper footwear for our health.
  • Episode three ("Stepping into the Details") investigates why functional design, quality and responsibility are important for foot health.

Zoho Unifies Marketing Operations with New Platform Driving Business Growth and Improved Customer Experience

Retrieved on: 
Tuesday, May 10, 2022

The new marketing platform increases the effectiveness of digital marketing strategies by giving marketing leaders a deeper understanding of customer preferences and behaviors so they can deliver dynamic, high-value customer experiences that drive brand affinity and customer happiness.

Key Points: 
  • The new marketing platform increases the effectiveness of digital marketing strategies by giving marketing leaders a deeper understanding of customer preferences and behaviors so they can deliver dynamic, high-value customer experiences that drive brand affinity and customer happiness.
  • Users strengthen the brand from a single, unified platform where they can oversee all marketing strategies and progress.
  • Zoho Marketing Plus combines the capabilities of multiple Zoho applications including Campaigns, Social , Webinar, Analytics, Marketing Automation , Workdrive, PageSense , Survey , and Backstage.
  • Today, marketers need open solutions like Zoho's marketing platform with integrated capabilities for omnichannel marketing, data management, analytics, and more.

Amber Guild Joins Grey New York As CEO

Retrieved on: 
Thursday, November 18, 2021

NEW YORK, Nov. 18, 2021 /PRNewswire/ --Michael Houston, Worldwide Chief Executive Officer of Grey, today announced that Amber Guild is joining the agency's New York flagship office as Chief Executive Officer.

Key Points: 
  • NEW YORK, Nov. 18, 2021 /PRNewswire/ --Michael Houston, Worldwide Chief Executive Officer of Grey, today announced that Amber Guild is joining the agency's New York flagship office as Chief Executive Officer.
  • Amber Guild has been a pathbreaking executive in the advertising, publishing and digital media industries for the past two decades.
  • Guild will partner with Justine Armour, Chief Creative Officer of Grey New York, and an accomplished senior team, to lead the office.
  • I can't wait to partner with her and see what she brings to Grey New York."

TriNet and The New York Times Debut The People Report at TriNet PeopleForce

Retrieved on: 
Monday, September 13, 2021

The report was unveiled during the 2nd annual, award-winning, TriNet PeopleForce , a four-day conference being held in-person from The Times Center in New York City (built by renowned architect Renzo Piano) and virtually from anywhere.

Key Points: 
  • The report was unveiled during the 2nd annual, award-winning, TriNet PeopleForce , a four-day conference being held in-person from The Times Center in New York City (built by renowned architect Renzo Piano) and virtually from anywhere.
  • This is especially true in regard to how the pandemic has made reaching key audiences easier and positively impacted sales and growth.
  • TriNet selected The New York Times's award-winning, in-house content studio, T Brand, to help democratize the data about the working world that was uncovered in The People Report.
  • Occurring September 13-16, TriNet PeopleForce is a one-of-a-kind event taking place both virtually and in-person from New York City.