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Consumers want electric vehicles more than autonomous vehicles, according to Ipsos' latest research. Here's what automakers should do.

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Tuesday, August 23, 2022
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And people are growing more interested in electric vehicles every year, while interest in self-driving cars remains stubbornly low.

Key Points: 
  • And people are growing more interested in electric vehicles every year, while interest in self-driving cars remains stubbornly low.
  • "Combining electrification and autonomous as a bundled technology advancement may not be a match made in heaven," said Chance Parker, Vice President, U.S.
  • "Dedicated education about autonomous vehicles with a clear safety benefit can help reduce misconceptions and improve trial and acceptance across all generations."
  • The latest Mobility Navigator data on electric vehicles shows a dramatic difference in attitudes toward electric vehicles by generation.

Does the auto industry have an electric vehicle generation gap?

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Tuesday, June 7, 2022
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Despite this surge in consumer interest, sales of fully electric vehicles remain a stubbornly small part of the overall light vehicle market.

Key Points: 
  • Despite this surge in consumer interest, sales of fully electric vehicles remain a stubbornly small part of the overall light vehicle market.
  • And despite high-profile launches of electric vehicle models from traditional automakers, Tesla remains the dominate force in EVs: its share of battery electric vehicle sales has actually increased from 70% in the first quarter of 2021 to 76% in the first quarter of 2022.
  • Almost three-quarters of Generation Y/Z consumers say they are willing to consider a battery electric vehicle for their next purchase.
  • According to Kelly Blue Book, the average transaction price for an electric vehicle is $56,437 roughly $10,000 higher than the overall industry average of $46,329.