Survivor: Game Changers

Consumers want electric vehicles more than autonomous vehicles, according to Ipsos' latest research. Here's what automakers should do.

Retrieved on: 
Tuesday, August 23, 2022

And people are growing more interested in electric vehicles every year, while interest in self-driving cars remains stubbornly low.

Key Points: 
  • And people are growing more interested in electric vehicles every year, while interest in self-driving cars remains stubbornly low.
  • "Combining electrification and autonomous as a bundled technology advancement may not be a match made in heaven," said Chance Parker, Vice President, U.S.
  • "Dedicated education about autonomous vehicles with a clear safety benefit can help reduce misconceptions and improve trial and acceptance across all generations."
  • The latest Mobility Navigator data on electric vehicles shows a dramatic difference in attitudes toward electric vehicles by generation.