The Minnesota Twins Bring ARound, First Shared Augmented Reality Experience in a Live Sports Venue, to Target Field
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Monday, August 22, 2022
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MINNEAPOLIS and NEW YORK, Aug. 22, 2022 /PRNewswire/ -- Today, the Minnesota Twins announced the public launch of ARound, a first-of-its-kind stadium-level shared augmented reality (AR) platform, at Target Field in Minneapolis. This first-ever experience in a live sports setting keeps audiences engaged by capturing their attention during game downtime through immersive, interactive and shared experiences with fellow fans across the venue.
Key Points:
- ARound, a first-of-its-kind stadium-level shared AR platform, comes to the Minneapolis Twins' Target Field.
- "We're excited to introduce our fans to this never-before-seen technology as we continue to evolve and enhance the Target Field experience," said Minnesota Twins Senior Director, Brand Experience & Innovation Chris Iles.
- Since 2010, the Twins have played their home games at the award-winning Target Field in downtown Minneapolis.
- In addition, the Minnesota Twins Community Fund donates more than $1 million annually to benefit youth baseball and softball across Twins Territory.